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返回到 品牌和产品管理

學生對 IE商学院 提供的 品牌和产品管理 的評價和反饋

4.7
2,364 個評分
509 條評論

課程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

熱門審閱

MT

2020年10月14日

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

2018年9月7日

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

篩選依據:

226 - 品牌和产品管理 的 250 個評論(共 513 個)

創建者 oded d

2022年2月9日

this is an eye opener and exactly made for my needs.

創建者 Christian R

2021年11月1日

The topic very interesting. I have learned too much.

創建者 YUDHEESH P

2020年9月2日

It was awesome and that Marketing Funnel was amazing

創建者 Sylvano I

2020年8月20日

very informative learnt so much on brand management

創建者 Muhammad S

2020年7月22日

Very interesting and valuable for business students

創建者 vishal k

2017年7月24日

Great course with good examples explained properly

創建者 Agnieszka

2017年2月26日

Excellent! I really enjoyed following this course.

創建者 Ivonne M

2021年3月16日

Muy completo el curso, solo que n otiene creditos

創建者 Koh W B J

2020年11月18日

Interesting and comprehensive content and course.

創建者 Soumya K

2018年9月13日

excellent course to understand brand. very useful

創建者 Gamael B

2016年5月23日

Great delivery, very informative and resourceful.

創建者 Stephen O

2019年6月8日

Great Course. Very informative and descriptive.

創建者 Adam I

2019年5月14日

VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW

創建者 Dee M

2016年5月19日

Great, great course - many very useful insights

創建者 Reiner P

2016年5月9日

5 stars, this is a perfect course with Impact.

創建者 ASHWATHI N K

2021年9月1日

this course was really good and well explained

創建者 Vedashree K

2020年11月28日

Excellent course with interesting assignments.

創建者 TANMOY D

2018年4月15日

Good Explanation of each topic in the course..

創建者 ABHIJAT S

2018年1月1日

.Excellent Course structure! Brilliant faculty

創建者 Dr. S S

2020年9月6日

Amazing Content and explained in the best way

創建者 JULIO F A F

2020年7月20日

Excelent and very educative. Recommended 100%

創建者 AMAN S C

2020年5月8日

excellent teaching by our spanish instructor.

創建者 Budhaditya R

2020年5月4日

Loved the pedagogy and the style of teaching!

創建者 DARSHAN P S

2020年5月3日

Best Course for brand and product management!