關於此 專項課程

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This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為5 個月
建議 2 小時/週
英語(English)
可分享的證書
完成後獲得證書
100% 在線課程
立即開始,按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
完成時間大約為5 個月
建議 2 小時/週
英語(English)

此專項課程包含 4 門課程

課程1

課程 1

Brand Identity and Strategy

4.7
317 個評分
95 條評論
課程2

課程 2

Brand & Content Marketing

4.2
112 個評分
28 條評論
課程3

課程 3

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

4.6
141 個評分
36 條評論
課程4

課程 4

Branding and Customer Experience

4.6
179 個評分
57 條評論

提供方

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IE商学院

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