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Branding: The Creative Journey 專項課程
Begin your Career as a Branding Specialist. Master branding strategies, branded content generation, image creation and customer experience
提供方
您將學到的內容有
Create a value proposition for a brand: How it can be positioned and mapped.
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
您將獲得的技能
關於此 專項課程
應用的學習項目
At the end of each MOOC, you will find a capstone project. You will have the opportunity to put into practice everything learned during the course. First, you must develop a brand strategy and identity for a restaurant in Menorca. In addition, you will have to create a content strategy plan, which includes the brand strategy and target audience, the story behind it, the platforms what you will use to communicate this message and finally the concept and treatment of this story. You will also have to produce a creative pitch for the rebranding of an existing brand; you will have to build it up as if you were going to expose this pitch to the client, the brand itself. Finally, you will deliver a customer journey to understand the stages of the interaction of the brand department with the product or service the brand provides to the customers.
Any digital, content, creativity or communication lover can take this specialization.
Any digital, content, creativity or communication lover can take this specialization.
專項課程的運作方式
加入課程
Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習,請直接註冊專項課程,或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時,您將自動訂閱整個專項課程。您可以只完成一門課程,您可以隨時暫停學習或結束訂閱。訪問您的學生面板,跟踪您的課程註冊情況和進度。
實踐項目
每個專項課程都包括實踐項目。您需要成功完成這個(些)項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程,則需要在開始之前完成其他所有課程。
獲得證書
在結束每門課程並完成實踐項目之後,您會獲得一個證書,您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。

此專項課程包含 4 門課程
Brand Identity and Strategy
Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
Storytelling in Branding and Content Marketing
Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling.
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.
Branding and Customer Experience
Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
提供方

IE商学院
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
常見問題
退款政策是如何规定的?
我可以只注册一门课程吗?
有助学金吗?
我可以免费学习课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
完成专项课程后我会获得大学学分吗?
完成专项课程需要多长时间?
Do I need to take the courses in a specific order?
還有其他問題嗎?請訪問 學生幫助中心。