Google Ads for Beginners

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在此免費指導項目中,您將:

Create a Google Ads account and set up first campaign structure

Create ad groups, do keyword research, set up audience targeting, and write ads

Learn how to use the tools and settings available to optimize campaigns and make them profitable

在面試中展現此實踐經驗

2 hours
面向初學者
無需下載
分屏視頻
英語(English)
僅限桌面

In this 2-hour long project-based course, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the project, you will be able: - Create your account on Google Ads - Set up the first campaign structure - Set up conversion tracking - Add relevant audience, set bids and budgets and targeting - Set up ad groups - Do effective keyword research - Create impactful and relevant ads - Navigate through the Google Ads Dashboard - Learn about Tools and Settings available on Google Ads - Optimize ad campaigns to generate conversions and be profitable Note: If you don't have a Google account, you will need to create one to be able to complete the content.

必備條件

Familiarity with how Google Ads works is helpful but not required.

您要培養的技能

  • PPC Advertising

  • Digital Marketing

  • Marketing

  • Paid Search Advertising

  • Keyword Research

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Introduction + Log In to Google Ads

  2. Set Up the First Campaign

  3. Create Campaign Structure

  4. Ad Group Set Up and Keyword Research

  5. Create Ads

  6. Google Ads Dashboard

  7. Tools and Settings

  8. Campaign Optimization

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

授課教師

審閱

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常見問題

由於您的工作空間包含適合筆記本電腦或台式計算機使用的雲桌面,因此指導項目不在移動設備上提供。

指導項目授課教師是特定領域的專家,他們在項目的技能、工具或領域方面經驗豐富,並且熱衷於分享自己的知識以影響全球數百萬的學生。

您可以從指導項目中下載並保留您創建的任何文件。為此,您可以在訪問云桌面時使用‘文件瀏覽器’功能。

您可在頁面頂部點按此指導項目的經驗級別,查看任何知識先決條件。對於指導項目的每個級別,您的授課教師會逐步為您提供指導。

是,您可以在瀏覽器的雲桌面中獲得完成指導項目所需的一切。

您可以直接在瀏覽器中於分屏環境下完成任務,以此從做中學。在屏幕的左側,您將在工作空間中完成任務。在屏幕的右側,您將看到有授課教師逐步指導您完成項目。