Google Ads for Beginners

4.5
780 個評分
提供方
Coursera Project Network
20,175 人已註冊
在此指導項目中,您將:

Create a Google Ads account and set up first campaign structure

Create ad groups, do keyword research, set up audience targeting, and write ads

Learn how to use the tools and settings available to optimize campaigns and make them profitable

Clock2 hours
Beginner初級
Cloud無需下載
Video分屏視頻
Comment Dots英語(English)
Laptop僅限桌面

In this 2-hour long project-based course, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the project, you will be able: - Create your account on Google Ads - Set up the first campaign structure - Set up conversion tracking - Add relevant audience, set bids and budgets and targeting - Set up ad groups - Do effective keyword research - Create impactful and relevant ads - Navigate through the Google Ads Dashboard - Learn about Tools and Settings available on Google Ads - Optimize ad campaigns to generate conversions and be profitable Note: If you don't have a Google account, you will need to create one to be able to complete the content.

您要培養的技能

PPC AdvertisingDigital MarketingMarketingPaid Search AdvertisingKeyword Research

分步進行學習

在與您的工作區一起在分屏中播放的視頻中,您的授課教師將指導您完成每個步驟:

  1. Introduction + Log In to Google Ads

  2. Set Up the First Campaign

  3. Create Campaign Structure

  4. Ad Group Set Up and Keyword Research

  5. Create Ads

  6. Google Ads Dashboard

  7. Tools and Settings

  8. Campaign Optimization

指導項目工作原理

您的工作空間就是瀏覽器中的雲桌面,無需下載

在分屏視頻中,您的授課教師會為您提供分步指導

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