課程信息
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第 1 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

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完成時間大約為9 小時

建議:4 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English), 日語
User
學習Course的學生是
  • Copywriters
  • Marketers
  • Marketing Specialists
  • Marketing Managers
  • Public Relations Specialists

您將獲得的技能

Social MarketingSocial NetworkSocial Media MarketingSocial Media
User
學習Course的學生是
  • Copywriters
  • Marketers
  • Marketing Specialists
  • Marketing Managers
  • Public Relations Specialists

第 1 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為9 小時

建議:4 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English), 日語

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Introduction to Social Marketing

4 個視頻 (總計 17 分鐘), 8 個閱讀材料
4 個視頻
Course Overview3分鐘
The Capstone Project2分鐘
Brief [but Important] Announcement on the IBM Cloud System4分鐘
8 個閱讀材料
Welcome to Course 1 in the Social Marketing Specialization10分鐘
Grading and Logistics10分鐘
Meet Your Instructors10分鐘
Social Marketing Toolkits10分鐘
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10分鐘
Course Bookstore10分鐘
A Note on Frequency of Capstone Offerings10分鐘
Special Toolkits for Paid/Financial Aid Learners10分鐘
2
完成時間為 1 小時

Social Trends

6 個視頻 (總計 33 分鐘), 2 個閱讀材料, 1 個測驗
6 個視頻
Media: From Chaos to Clarity8分鐘
Media: From Chaos to Clarity 2019 2nd Edition9分鐘
The Social Media Revolution1分鐘
Digital Transformation Trends 20192分鐘
Identifying Social Trends55
2 個閱讀材料
Question for Discussion10分鐘
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10分鐘
1 個練習
Quiz 18分鐘
3
完成時間為 3 小時

The Business of Social

8 個視頻 (總計 38 分鐘), 1 個閱讀材料, 2 個測驗
8 個視頻
Your Professional Network4分鐘
Real-Time Social Data3分鐘
WeFeelFine.org Demo5分鐘
The Shifting Social Landscape5分鐘
The Social Pyramid4分鐘
Developing your Professional Social Media Assets6分鐘
Targeting Assignment Step by Step5分鐘
1 個閱讀材料
Social Marketing 201910分鐘
1 個練習
Quiz 28分鐘
4
完成時間為 2 小時

Social Overview

9 個視頻 (總計 45 分鐘), 4 個閱讀材料, 2 個測驗
9 個視頻
The 3 M's of Effective Content Strategy - Focusing on Markets5分鐘
The 3 M's of Effective Content Strategy - Focusing on Messages3分鐘
The 3 M's of Effective Content Strategy - Focusing on Media6分鐘
Social Networks and Communities5分鐘
Why Social Communities Form2分鐘
Understanding Social Communities6分鐘
How to Position Yourself as a Brand Authority6分鐘
Developing your Social Media Tools for the Networking Assignment6分鐘
4 個閱讀材料
Developing the Social Assets to Develop Your Personal Brand10分鐘
Question for Discussion10分鐘
Download the Lecture Video Slides10分鐘
What Comes Next?10分鐘
2 個練習
Quiz 312分鐘
Networking & Tracking Assignment6分鐘
4.6
674 個審閱Chevron Right

50%

完成這些課程後已開始新的職業生涯

48%

通過此課程獲得實實在在的工作福利

16%

加薪或升職

來自什么是社交?的熱門評論

創建者 CQMay 13th 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

創建者 FFOct 7th 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

講師

Avatar

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 社交媒体营销 專項課程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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