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返回到 什么是社交?

學生對 西北大学 提供的 什么是社交? 的評價和反饋

4.6
2,743 個評分
694 個審閱

課程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

熱門審閱

CQ

May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

FF

Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

篩選依據:

1 - 什么是社交? 的 25 個評論(共 675 個)

創建者 Mary L

Jun 28, 2019

This course is an excellent well executed course. It has allot of very interesting reading as well as quizzes to make sure you understand the knowledge, plus there is inter-action with fellow peers &

創建者 Daniel A R M

Mar 20, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

創建者 Megan H

Apr 29, 2019

Please update the social media platforms that are being used for this coarse. Many have either changed names and their billing or are no longer existent.

創建者 Jonas M G

Nov 22, 2018

Bit boring and out of date.

創建者 Elisiane D S

Nov 25, 2018

Amazing how much you can learn from this course and apply to your personal and business life. I highly recommend this course to anyone looking to get into social media marketing

創建者 Kagimu M

Nov 28, 2018

Awesome and exellent

創建者 Assem K

Nov 30, 2018

Great method to take the first step in social media marketing world.

創建者 Ivan Z

Dec 18, 2018

It's a amazing course. The content is fully fulfilled with effective information. Learnt a lot!

創建者 Daniela F

Dec 19, 2018

As a self-taught marketing specialist, I decided to take this specialization and course by Professor Hlavac from Northwestern University and I don't regret a thing! The knowledge I have about social media marketing is starting to be systemized and I can clearly understand some aspects of the social I had no idea where they fit.

創建者 Irma A H A

Dec 03, 2018

I am really enjoying this!!! You learn exactly what you need for a great digital marketing strategy

創建者 JIA S

Jan 09, 2019

for a beginning level of marketer, I found this course very helpful. It game me a general idea about social media and resource collecting method. I will recommend this course to anyone who want to learn social media marketing systematically.

創建者 jessica t

Jan 13, 2019

Incredible!!! A must for the Social Media Marketing enthusiast!

創建者 Zach C

Jan 11, 2019

Very informative, mid class the curriculum change. This just shows how fast pace the social market really is.

創建者 Shigraf G

Dec 31, 2018

This course is worth the time and money!

Everything is perfect about this course.

It has enriched my knowledge about social media.

Will definitely continue with the rest of the courses of this specialisation.

創建者 Hany H A E A

Jan 16, 2019

very good course and materials

創建者 Shashi B K

Feb 16, 2019

everything is well illustrated and thanks to coursera to bring such universities here.

創建者 Cari B

Feb 17, 2019

This course was absolutely awesome!

創建者 LOU K H

Feb 07, 2019

A very good Introduction class to make a good start of learning social media

創建者 Anaelle F

Jan 26, 2019

Very interesting! Good introduction to the Specialization. I'm definitely looking forward to learning more. The proferssor is really good at letting us want more!

創建者 Giancarlo C

Feb 23, 2019

Thanks, this course was really great for my professional profile.

創建者 Supratim B

Mar 03, 2019

It's a great introduction to the world of social. It provides a sound theoretical base and the best part provides actionable inputs for enhancing your online professional persona.

Recommended to candidates who want to understand social and its effectiveness as a marketing tool!

創建者 Nathália G B

Mar 25, 2019

Very useful for everyone who wants to develop their social media or work with it.

創建者 Nahla B

Mar 30, 2019

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

創建者 Muhammad A Y

Mar 31, 2019

i am very thankful to you to coursera i have learn a lot .

創建者 KT

Jan 28, 2019

A good mix of information from the start.