Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!
The Week 4 Videos and Quiz should be before Week 3. The videos refer to A/B testing the blog after we've already tested it. In the forum there was not anyone supervising or answering questions.
I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return
The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
This is great course. It has a lot of high quality content. This is really cool for anyone who wants to be succed with social marketing in the digital world.
The course was great but I'm from the Middle East so I think the marketing strategies would be different a little bit then the USA and Europe Marketing
This is nice! Cool interviewers, nice pace. Some of the terms are unnecessarily redundant, but in overall they make sense and paint a clear picture.
Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.
Some understanding of the current course is dependent on the previous ones which makes it difficult to do this course independently
It is a great course for the basic understanding of FB advertising and what a social IMC is and its importance in social marketing.
Awesome course! Loved every minute of it. Solid information that isn't diluted or weak. Actionable and valuable to say the least.
Excellent. Lots of great skills to be learnt, how to create different adverts and test different messages and creative content.
I think the course was good. However it could have been a bit more current as I felt some of the information was a bit dated.
Practical methodical approach to deciphering the social IMC and complete hands on tutorial. Randy Hlavac amazing tutor.
its very good, but the way of explaining in google courses is much more clear my self i prefer it, but also this fine
Is an awesome course, you can access great and up to date information that allowed you to succeed in your career.
It's amazing! I think is one of my favorites in this whole specialization! the videos are super insightful !
This course has been an educational adventure in the social media tools being used to expand your presence
It was an exceptional learning experience and very detailed. To all the instructors, thank you very much!
關於 社交媒体营销 專項課程