課程信息
4.7
611 個評分
84 個審閱
專項課程

第 4 門課程(共 6 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為8 小時

建議:4 weeks of study, 1-3 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將獲得的技能

Social Media MarketingSocial MediaMarketing StrategyA/B Testing
專項課程

第 4 門課程(共 6 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為8 小時

建議:4 weeks of study, 1-3 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Content Strategy

In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach....
Reading
2 個視頻(共 13 分鐘), 7 個閱讀材料, 1 個測驗
Video2 個視頻
Paid / Owned / Earned Media6分鐘
Reading7 個閱讀材料
Welcome to MOOC 4!10分鐘
Meet Your Instructors10分鐘
Grading and Logistics10分鐘
Social Marketing Toolkits10分鐘
Course Bookstore10分鐘
A Note on the Frequency of Capstone Offerings10分鐘
Special Toolkits for Paid/Financial Aid Learners10分鐘
Quiz1 個練習
Quiz 18分鐘
2
完成時間(小時)
完成時間為 1 小時

Advertising

In this module, you will learn how to develop platform-specific advertising messages to grow your market share. ...
Reading
2 個視頻(共 15 分鐘), 1 個閱讀材料, 1 個測驗
Video2 個視頻
How to Develop Facebook-type Advertising Pt 27分鐘
Reading1 個閱讀材料
Free Social Marketing Toolkit10分鐘
Quiz1 個練習
Quiz 210分鐘
3
完成時間(小時)
完成時間為 5 小時

Social Integrated Marketing Communications (IMC)

In this module, you will learn an overview of the social integrated marketing communications strategy and how it is deployed. You will also learn tips to get your content to go viral and how to keep an audience coming back with gamification. ...
Reading
14 個視頻(共 110 分鐘), 3 個閱讀材料, 2 個測驗
Video14 個視頻
What is Gamification?9分鐘
Keep Them Coming Back7分鐘
Applications for Social IMC Strategy4分鐘
Social IMC Example: Ridgid Plumber Forum8分鐘
Social IMC Example: Carling Black Label9分鐘
Social IMC Example: North Face7分鐘
Social IMC Example: American Express9分鐘
Engaging Your High-Value Markets17分鐘
Rolling Out Your Blog6分鐘
A/B Split Testing in 4 Easy Steps - Step 1 Building your Testing Grid5分鐘
Step 2 - Creating your Tracking URLs6分鐘
Step 3 - Executing Your Plan5分鐘
Step 4 - Analyzing your Results3分鐘
Reading3 個閱讀材料
Assignment Overview10分鐘
Download the A/B Testing Assignment Spreadsheet10分鐘
Free E-books on A/B Testing10分鐘
Quiz1 個練習
Quiz 318分鐘
4
完成時間(小時)
完成時間為 1 小時

Measuring Your Social Programs

In this module, you will learn how to develop and measure KPIs - Key Performance Indicators - for your social marketing programs. ...
Reading
4 個視頻(共 28 分鐘), 2 個閱讀材料, 1 個測驗
Video4 個視頻
Measuring Social IMC Programs9分鐘
Key Performance Indicators3分鐘
Testing Your Strategies8分鐘
Reading2 個閱讀材料
Download the Lecture Video Slides10分鐘
What Comes Next?10分鐘
Quiz1 個練習
Quiz 416分鐘
4.7
職業方向

33%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 AHFeb 6th 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

創建者 RRFeb 17th 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

講師

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

關於 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 Social Media Marketing 專項課程

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

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