In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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Fun and engaging. The blog post assignment is very much for the beginner but there things to learn for the experienced too. Give it a try if you are interested in marketing, branding or social media.
I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .
Very practical course for those who want know more about how apply operational marketing in a social network environment and also in a internal environment.
Material is excellent. Unable to finish the course for the lack of peer submissions available to complete. Will keep trying until the course deadline.
Excellent course to understand the two most important strategies in Social Marketing: Engagement & Nurture Marketing Strategies, highly recommended
Well structured and very informative approach to engaging with online audience with an excellent practical approach through developing a blog post
Simply one of thee best course!! I've got to learn a lot from this course especially about writing & publishing the perfect and engaging content.
This was my favorite course in the Social Media Marketing Specialization. Wonderful insight on blog creation and content development. Thank you!
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
Life changing! Understanding the benefits of engagement and nurture marketing strategies will completely change the way you market your company!
This is such a helpful course. Some of the stuff are a little bit outdated, but without it, you won't understand why things have evolved.
I think the course /whole specialization is really good. But I keep getting my paid toolkits really late. Only when I finished the course
Probably the most important in my experience, the encouragement of how to engage in a meaningful way teaches how to really help succeed.
Prof. Hlavac's courses are amazing and easy to comprehend. Finished two courses of Prof. Hlavac. Thanks for the knowledge sir.\n\nMani
Good course, I took it as a free user and really liked the material it's very simple and easy . will taken only a few hrs to complete
Best of the lot so far for me. Much more relatable to my area of work. Found it a great addition to building on the previous
This course provides many useful tips for building a blog and writing good blog articles, I gained a lot after taking it.
I enjoyed MOOC 3 a lot more than MOOD 2, but I think both were very helpful in helping me figure out social marketing.
I especially love the detailed tips and insight into creating and maintaining a blog. The guest speakers were great.
關於 社交媒体营销 專項課程