課程信息
4.7
762 個評分
121 個審閱
專項課程

第 3 門課程(共 6 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
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可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為9 小時

建議:4 weeks of study, 1-3 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將獲得的技能

Social MarketingSocial MediaMarketing StrategyWriting
專項課程

第 3 門課程(共 6 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為9 小時

建議:4 weeks of study, 1-3 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Social Strategy Overview

In this module, you will learn the three social strategies being used by organizations today. ...
Reading
6 個視頻(共 53 分鐘), 7 個閱讀材料
Video6 個視頻
Social Strategies Used by Organizations Today3分鐘
Engagement Marketing Social Strategy7分鐘
Engagement Example: Cadbury Dairy Milk7分鐘
Engagement Example: Old Spice11分鐘
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6分鐘
Reading7 個閱讀材料
Welcome to MOOC 3!10分鐘
Meet Your Instructors10分鐘
Grading and Logistics10分鐘
Social Marketing Toolkits10分鐘
Course Bookstore10分鐘
A Note of the Frequency of Capstone Offerings10分鐘
Special Toolkits for Paid/Financial Aid Learners10分鐘
2
完成時間(小時)
完成時間為 2 小時

Engagement Strategy

In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example. ...
Reading
6 個視頻(共 46 分鐘), 4 個閱讀材料, 1 個測驗
Video6 個視頻
Newsjacking to impact your high value markets8分鐘
Eventjacking - a "must" engagement strategy for start-ups9分鐘
Cool Infographics7分鐘
Infographics for Businesses8分鐘
Using an Engagement Strategy6分鐘
Reading4 個閱讀材料
Infographic Examples10分鐘
More Infographic Examples10分鐘
Even More Infographic Examples10分鐘
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10分鐘
Quiz1 個練習
Quiz 112分鐘
3
完成時間(小時)
完成時間為 4 小時

Nurture Marketing Strategy

In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results. ...
Reading
9 個視頻(共 85 分鐘), 1 個閱讀材料, 2 個測驗
Video9 個視頻
Nurture Marketing Strategy6分鐘
Nurture Marketing Strategy Examples8分鐘
Importance of a Landing Page4分鐘
Real-Time Marketing8分鐘
Nurture Marketing Programs2分鐘
Develop a Filter and Focus Blog8分鐘
Create a Blog Article19分鐘
Assignment Step by Step21分鐘
Reading1 個閱讀材料
Assignment Overview: Creating Your First Blog Article10分鐘
Quiz1 個練習
Quiz 212分鐘
4
完成時間(小時)
完成時間為 1 小時

Developing a Great Blog

In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it. ...
Reading
2 個視頻(共 14 分鐘), 4 個閱讀材料, 1 個測驗
Video2 個視頻
Developing an Effective Blog7分鐘
Reading4 個閱讀材料
Social Marketing Toolkit Pt. 2 - Blog the Right Way10分鐘
Social Marketing Toolkit Pt. 3 - A/B Split Testing10分鐘
Download the Lecture Video Slides10分鐘
What Comes Next?10分鐘
Quiz1 個練習
Quiz 38分鐘
4.7
121 個審閱Chevron Right
職業方向

29%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利
職業晉升

11%

加薪或升職

熱門審閱

創建者 HKFeb 12th 2016

I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.

創建者 RRFeb 17th 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .

講師

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

關於 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 Social Media Marketing 專項課程

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

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