課程信息
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第 5 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

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完成時間大約為5 小時

建議:4 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Social MarketingSocial Media MarketingSocial MediaA/B Testing

第 5 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為5 小時

建議:4 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Legal Considerations

In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy.

...
3 個視頻 (總計 19 分鐘), 7 個閱讀材料, 1 個測驗
3 個視頻
Security, Privacy, and Governance Pt. 16分鐘
Security, Privacy, and Governance Pt. 28分鐘
7 個閱讀材料
Welcome to MOOC 5!10分鐘
Meet Your Instructors10分鐘
Grading and Logistics10分鐘
Social Marketing Toolkits10分鐘
Course Bookstore10分鐘
A Note on the Frequency of Capstone Offerings10分鐘
Special Toolkits for Paid/Financial Aid Learners10分鐘
1 個練習
Quiz 16分鐘
2
完成時間為 1 小時

Metrics

In this module, you will gain a deeper understand of how metrics can be used to drive real business results.

...
5 個視頻 (總計 37 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
Identifying Social Successes4分鐘
A New Model for Marketers8分鐘
Measuring Engagement7分鐘
Performance Funnels and KPIs8分鐘
1 個閱讀材料
Free Social Marketing Toolkit10分鐘
1 個練習
Quiz 210分鐘
3
完成時間為 1 小時

Performance

In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program.

...
4 個視頻 (總計 27 分鐘), 2 個閱讀材料, 1 個測驗
4 個視頻
Justification Metrics6分鐘
Calculating Performance Metrics5分鐘
Creating a Pilot Program7分鐘
2 個閱讀材料
Toolkit Pt. 2: Budget & Justification Examples10分鐘
Final Thoughts and Assignment10分鐘
1 個練習
Assessing Your Performance12分鐘
4
完成時間為 1 小時

Management

In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics.

...
4 個視頻 (總計 25 分鐘), 2 個閱讀材料, 1 個測驗
4 個視頻
Program Management6分鐘
Learn More with Medill IMC10分鐘
Assessing Your Performance2分鐘
2 個閱讀材料
Download the Lecture Video Slides10分鐘
What Comes Next?10分鐘
1 個練習
Quiz 312分鐘
4.7
60 個審閱Chevron Right

22%

完成這些課程後已開始新的職業生涯

50%

通過此課程獲得實實在在的工作福利

33%

加薪或升職

來自社会化商业的熱門評論

創建者 TWOct 18th 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

創建者 CGMay 2nd 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

講師

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 社交媒体营销 專項課程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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