In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.
提供方
課程信息
學生職業成果
38%
50%
21%
您將獲得的技能
學生職業成果
38%
50%
21%
100% 在線
第 5 門課程（共 6 門）
可靈活調整截止日期
完成時間大約為5 小時
英語（English）
教學大綱 - 您將從這門課程中學到什麼
Legal Considerations
In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy.
Metrics
In this module, you will gain a deeper understand of how metrics can be used to drive real business results.
Performance
In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program.
Management
In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics.
審閱
4.7
來自社会化商业的熱門評論
Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.
Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
After taking this course, I felt like I learned from the rest. I didn't realize how much I absorbed until this one. I've very much enjoyed this program.
if you paid to get a certificate probably they will take your money and never reply to your emails , but to be honest the course get a good material .
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.
Great course. The Week 3 Quiz/Assessment didn't really make sense because Klout doesnt exist anymore. Other than that, I enjoyed it.
關於 西北大学
關於 社交媒体营销 專項課程
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