課程信息

16,381 次近期查看

學生職業成果

38%

完成這些課程後已開始新的職業生涯

50%

通過此課程獲得實實在在的工作福利

21%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 5 門課程(共 6 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為5 小時
英語(English)
字幕:英語(English)

您將獲得的技能

Social MarketingSocial Media MarketingSocial MediaA/B Testing

學生職業成果

38%

完成這些課程後已開始新的職業生涯

50%

通過此課程獲得實實在在的工作福利

21%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 5 門課程(共 6 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為5 小時
英語(English)
字幕:英語(English)

提供方

西北大学 徽標

西北大学

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up97%(2,149 個評分)Info
1

1

完成時間為 2 小時

Legal Considerations

完成時間為 2 小時
3 個視頻 (總計 19 分鐘), 7 個閱讀材料, 1 個測驗
3 個視頻
Security, Privacy, and Governance Pt. 16分鐘
Security, Privacy, and Governance Pt. 28分鐘
7 個閱讀材料
Welcome to MOOC 5!10分鐘
Meet Your Instructors10分鐘
Grading and Logistics10分鐘
Social Marketing Toolkits10分鐘
Course Bookstore10分鐘
A Note on the Frequency of Capstone Offerings10分鐘
Special Toolkits for Paid/Financial Aid Learners10分鐘
1 個練習
Quiz 16分鐘
2

2

完成時間為 1 小時

Metrics

完成時間為 1 小時
6 個視頻 (總計 40 分鐘), 2 個閱讀材料, 1 個測驗
6 個視頻
Identifying Social Successes4分鐘
A New Model for Marketers8分鐘
Measuring Engagement7分鐘
Finding Relevant Performance Metrics2分鐘
Performance Funnels and KPIs8分鐘
2 個閱讀材料
Marketing in a Pandemic World10分鐘
Free Social Marketing Toolkit10分鐘
1 個練習
Quiz 210分鐘
3

3

完成時間為 1 小時

Performance

完成時間為 1 小時
4 個視頻 (總計 27 分鐘), 2 個閱讀材料, 1 個測驗
4 個視頻
Justification Metrics6分鐘
Calculating Performance Metrics5分鐘
Creating a Pilot Program7分鐘
2 個閱讀材料
Toolkit Pt. 2: Budget & Justification Examples10分鐘
Final Thoughts and Assignment10分鐘
1 個練習
Assessing Your Performance12分鐘
4

4

完成時間為 1 小時

Management

完成時間為 1 小時
4 個視頻 (總計 25 分鐘), 2 個閱讀材料, 1 個測驗
4 個視頻
Program Management6分鐘
Learn More with Medill IMC10分鐘
Assessing Your Performance2分鐘
2 個閱讀材料
Download the Lecture Video Slides10分鐘
What Comes Next?10分鐘
1 個練習
Quiz 312分鐘

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關於 社交媒体营销 專項課程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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