關於此課程：Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
教學方： Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
| 基本信息 | 課程 6（共 6 門，社交媒体营销 Specialization ） |
| 承諾學習時間 | 5 weeks of study, 2-4 hours/week |
| 語言 | English |
| 如何通過 | 通過所有計分作業以完成課程。 |
| 用戶評分 |
- 視頻: How You Will Build Your Social Media Marketing Strategy
- Reading: Download the Project Templates and Worksheets
- 視頻: Linked Cells in your Social Marketing Planning Worksheets
- Reading: Steps to Complete for this Unit
- Reading: Download PDFs of the Presentation Slides
- 視頻: Your Market Planning Tool
- 視頻: Secondary Research to Start the Process
- 視頻: Defining Your Social Market
- Reading: Steps to Complete for this Unit
- 視頻: Selecting Your Strategy
- 視頻: Engagement Marketing
- Reading: 52 Week Scheduling Template for Engagement Marketing
- 視頻: Nurture Marketing
- 視頻: Social IMC
- 視頻: Community Support Sites
- 視頻: March 9, 2016 Online Meetup Recording
- 視頻: June 2, 2016 Online Meetup Recording
- Reading: Steps to Complete for this Unit
- 視頻: Performance Funnels and KPIs
- 視頻: Creating Your Program's Budget
- 視頻: Justifying Your Program
- Reading: Download a Budget and Metrics Example
- Reading: Steps to Complete for this Unit
- 視頻: Social Marketing Schedule
- 視頻: Presenting Your Plan
- 視頻: Final Presentation of the Specialization
- Reading: Don't forget to do your 3 peer reviews!
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| 購買課程 | |
|---|---|
| 訪問課程材料 | 可用 |
| 訪問評分的材料 | 可用 |
| 收到最終成績 | 可用 |
| 獲得可共享的課程證書 | 可用 |
Awesome specialization! I highly recommend this specialization course for people who want to grow there business small to advance level by using social strategy. I am so thankful for this course. Thank you so much, Randy for teaching so well and Thank you Coursera for providing this Amazing platform.
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Amazing course. it warps up everything in the 5 preceding social marketing specialization.
There is an error in the specialization certificate. A spelling error. It currently is ''an online, non-credit program offer by Northwestern University''. The ''d'' is missing in the word ''offered''. It is supposed to be ''an online, non-credit program offered by Northwestern University'' . Please rectify it and let me know.