課程信息
4.9
153 個評分
29 個審閱
專項課程

第 6 門課程(共 6 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為10 小時

建議:5 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將獲得的技能

Social Media MarketingSocial MediaBudgetPlanning
專項課程

第 6 門課程(共 6 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為10 小時

建議:5 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 1 小時

Capstone Project

This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success....
Reading
6 個視頻(共 45 分鐘), 3 個閱讀材料
Video6 個視頻
How You Will Build Your Social Media Marketing Strategy7分鐘
Linked Cells in your Social Marketing Planning Worksheets2分鐘
Your Market Planning Tool6分鐘
Secondary Research to Start the Process17分鐘
Defining Your Social Market9分鐘
Reading3 個閱讀材料
Download the Project Templates and Worksheets10分鐘
Steps to Complete for this Unit10分鐘
Download PDFs of the Presentation Slides10分鐘
2
完成時間(小時)
完成時間為 3 小時

Selecting a Strategy

Select the strategy for your Project and establish your empowering concept. ...
Reading
8 個視頻(共 156 分鐘), 2 個閱讀材料
Video8 個視頻
Selecting Your Strategy6分鐘
Engagement Marketing10分鐘
Nurture Marketing11分鐘
Social IMC5分鐘
Community Support Sites7分鐘
March 9, 2016 Online Meetup Recording1分鐘
June 2, 2016 Online Meetup Recording45分鐘
Reading2 個閱讀材料
Steps to Complete for this Unit10分鐘
52 Week Scheduling Template for Engagement Marketing10分鐘
3
完成時間(小時)
完成時間為 1 小時

Develop Your Marketing Program

Establish your KPIs, performance funnels, and your program's budget. ...
Reading
4 個視頻(共 38 分鐘), 2 個閱讀材料
Video4 個視頻
Performance Funnels and KPIs10分鐘
Creating Your Program's Budget7分鐘
Justifying Your Program8分鐘
Reading2 個閱讀材料
Steps to Complete for this Unit10分鐘
Download a Budget and Metrics Example10分鐘
4
完成時間(小時)
完成時間為 3 小時

Complete and Submit Your Capstone Projects

This week you will complete and submit your Capstone Projects for peer review. ...
Reading
4 個視頻(共 20 分鐘), 1 個閱讀材料, 1 個測驗
Video4 個視頻
Social Marketing Schedule5分鐘
Presenting Your Plan4分鐘
Final Presentation of the Specialization6分鐘
Reading1 個閱讀材料
Steps to Complete for this Unit10分鐘
4.9
29 個審閱Chevron Right
職業方向

55%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利
職業晉升

44%

加薪或升職

熱門審閱

創建者 MSMay 24th 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

創建者 DAMar 26th 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

講師

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

關於 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 Social Media Marketing 專項課程

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

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