課程信息

8,295 次近期查看

學生職業成果

50%

完成這些課程後已開始新的職業生涯

47%

通過此課程獲得實實在在的工作福利

33%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 6 門課程(共 6 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為8 小時
英語(English)
字幕:英語(English), 阿拉伯語(Arabic)

您將獲得的技能

Social Media MarketingSocial MediaBudgetPlanning

學生職業成果

50%

完成這些課程後已開始新的職業生涯

47%

通過此課程獲得實實在在的工作福利

33%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 6 門課程(共 6 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為8 小時
英語(English)
字幕:英語(English), 阿拉伯語(Arabic)

提供方

西北大学 徽標

西北大学

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 1 小時

Capstone Project

完成時間為 1 小時
6 個視頻 (總計 45 分鐘), 3 個閱讀材料
6 個視頻
How You Will Build Your Social Media Marketing Strategy7分鐘
Linked Cells in your Social Marketing Planning Worksheets2分鐘
Your Market Planning Tool6分鐘
Secondary Research to Start the Process17分鐘
Defining Your Social Market9分鐘
3 個閱讀材料
Download the Project Templates and Worksheets10分鐘
Steps to Complete for this Unit10分鐘
Download PDFs of the Presentation Slides10分鐘
2

2

完成時間為 3 小時

Selecting a Strategy

完成時間為 3 小時
8 個視頻 (總計 156 分鐘), 2 個閱讀材料
8 個視頻
Selecting Your Strategy6分鐘
Engagement Marketing10分鐘
Nurture Marketing11分鐘
Social IMC5分鐘
Community Support Sites7分鐘
March 9, 2016 Online Meetup Recording1 小時 1 分
June 2, 2016 Online Meetup Recording45分鐘
2 個閱讀材料
Steps to Complete for this Unit10分鐘
52 Week Scheduling Template for Engagement Marketing10分鐘
3

3

完成時間為 1 小時

Develop Your Marketing Program

完成時間為 1 小時
7 個視頻 (總計 60 分鐘), 2 個閱讀材料
7 個視頻
Creating Your Program's Budget7分鐘
Finding Performance Metrics to Power Your Plan2分鐘
Performance Funnels and KPIs10分鐘
Marketing is Funnel Management16分鐘
Finding Funnel Performance Metrics2分鐘
Justifying Your Program8分鐘
2 個閱讀材料
Steps to Complete for this Unit10分鐘
Download a Budget and Metrics Example10分鐘
4

4

完成時間為 3 小時

Complete and Submit Your Capstone Projects

完成時間為 3 小時
4 個視頻 (總計 20 分鐘), 1 個閱讀材料, 1 個測驗
4 個視頻
Social Marketing Schedule5分鐘
Presenting Your Plan4分鐘
Final Presentation of the Specialization6分鐘
1 個閱讀材料
Steps to Complete for this Unit10分鐘

審閱

來自社会化营销毕业项目的熱門評論

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關於 社交媒体营销 專項課程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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