課程信息
4.9
164 個評分
30 個審閱

第 6 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為10 小時

建議:5 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Social Media MarketingSocial MediaBudgetPlanning

第 6 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為10 小時

建議:5 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Capstone Project

This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success....
6 個視頻 (總計 45 分鐘), 3 個閱讀材料
6 個視頻
How You Will Build Your Social Media Marketing Strategy7分鐘
Linked Cells in your Social Marketing Planning Worksheets2分鐘
Your Market Planning Tool6分鐘
Secondary Research to Start the Process17分鐘
Defining Your Social Market9分鐘
3 個閱讀材料
Download the Project Templates and Worksheets10分鐘
Steps to Complete for this Unit10分鐘
Download PDFs of the Presentation Slides10分鐘
2
完成時間為 3 小時

Selecting a Strategy

Select the strategy for your Project and establish your empowering concept. ...
8 個視頻 (總計 156 分鐘), 2 個閱讀材料
8 個視頻
Selecting Your Strategy6分鐘
Engagement Marketing10分鐘
Nurture Marketing11分鐘
Social IMC5分鐘
Community Support Sites7分鐘
March 9, 2016 Online Meetup Recording1分鐘
June 2, 2016 Online Meetup Recording45分鐘
2 個閱讀材料
Steps to Complete for this Unit10分鐘
52 Week Scheduling Template for Engagement Marketing10分鐘
3
完成時間為 1 小時

Develop Your Marketing Program

Establish your KPIs, performance funnels, and your program's budget. ...
4 個視頻 (總計 38 分鐘), 2 個閱讀材料
4 個視頻
Performance Funnels and KPIs10分鐘
Creating Your Program's Budget7分鐘
Justifying Your Program8分鐘
2 個閱讀材料
Steps to Complete for this Unit10分鐘
Download a Budget and Metrics Example10分鐘
4
完成時間為 3 小時

Complete and Submit Your Capstone Projects

This week you will complete and submit your Capstone Projects for peer review. ...
4 個視頻 (總計 20 分鐘), 1 個閱讀材料, 1 個測驗
4 個視頻
Social Marketing Schedule5分鐘
Presenting Your Plan4分鐘
Final Presentation of the Specialization6分鐘
1 個閱讀材料
Steps to Complete for this Unit10分鐘
5
完成時間為 13 分鐘

Peer Review and Congratulations!

This week you will do three peer reviews of other's submissions to earn your Specialization Certificate. ...
1 個視頻 (總計 3 分鐘), 1 個閱讀材料
1 個視頻
1 個閱讀材料
Don't forget to do your 3 peer reviews!10分鐘
4.9
30 個審閱Chevron Right

50%

完成這些課程後已開始新的職業生涯

50%

通過此課程獲得實實在在的工作福利

44%

加薪或升職

熱門審閱

創建者 MSMay 24th 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

創建者 DAMar 26th 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

講師

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 社交媒体营销 專項課程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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