課程信息
4.6
2,272 個評分
582 個審閱
專項課程

第 1 門課程(共 6 門)

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為9 小時

建議:4 weeks of study, 1-3 hours/week...
可選語言

英語(English)

字幕:英語(English), 西班牙語(Spanish), 阿拉伯語(Arabic)

您將獲得的技能

Social MarketingSocial NetworkSocial Media MarketingSocial Media
專項課程

第 1 門課程(共 6 門)

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為9 小時

建議:4 weeks of study, 1-3 hours/week...
可選語言

英語(English)

字幕:英語(English), 西班牙語(Spanish), 阿拉伯語(Arabic)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Introduction to Social Marketing

In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience. ...
Reading
3 個視頻 (總計 12 分鐘), 8 個閱讀材料
Video3 個視頻
Course Overview3分鐘
The Capstone Project2分鐘
Reading8 個閱讀材料
Welcome to Course 1 in the Social Marketing Specialization10分鐘
Grading and Logistics10分鐘
Meet Your Instructors10分鐘
Social Marketing Toolkits10分鐘
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10分鐘
Course Bookstore10分鐘
A Note on Frequency of Capstone Offerings10分鐘
Special Toolkits for Paid/Financial Aid Learners10分鐘
2
完成時間(小時)
完成時間為 1 小時

Social Trends

In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world. ...
Reading
5 個視頻 (總計 21 分鐘), 2 個閱讀材料, 1 個測驗
Video5 個視頻
Media: From Chaos to Clarity8分鐘
The Social Media Revolution1分鐘
Digital Transformation from Erik Qualman 2019 Published 1/8/20192分鐘
Identifying Social Trends55
Reading2 個閱讀材料
Question for Discussion10分鐘
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10分鐘
Quiz1 個練習
Quiz 18分鐘
3
完成時間(小時)
完成時間為 3 小時

The Business of Social

In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social. ...
Reading
7 個視頻 (總計 32 分鐘), 1 個閱讀材料, 2 個測驗
Video7 個視頻
Your Professional Network4分鐘
Real-Time Social Data3分鐘
WeFeelFine.org Demo5分鐘
The Shifting Social Landscape5分鐘
The Social Pyramid4分鐘
Targeting Assignment Step by Step5分鐘
Reading1 個閱讀材料
Social Marketing Toolkit Pt. 3 - Social Media is Drastically Changing10分鐘
Quiz1 個練習
Quiz 28分鐘
4
完成時間(小時)
完成時間為 1 小時

Social Overview

In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization. ...
Reading
5 個視頻 (總計 28 分鐘), 4 個閱讀材料, 2 個測驗
Video5 個視頻
Why Social Communities Form2分鐘
Understanding Social Communities6分鐘
How to Position Yourself as a Brand Authority6分鐘
Developing your Social Media Tools for the Networking Assignment6分鐘
Reading4 個閱讀材料
Developing the Social Assets to Develop Your Personal Brand10分鐘
Question for Discussion10分鐘
Download the Lecture Video Slides10分鐘
What Comes Next?10分鐘
Quiz2 個練習
Quiz 312分鐘
Networking & Tracking Assignment6分鐘
4.6
582 個審閱Chevron Right
職業方向

50%

完成這些課程後已開始新的職業生涯
工作福利

51%

通過此課程獲得實實在在的工作福利
職業晉升

19%

加薪或升職

熱門審閱

創建者 FFOct 7th 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

創建者 CQMay 13th 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

講師

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 社交媒体营销 專項課程

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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