The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
提供方
社交媒体营销 專項課程西北大学課程信息
160,195 次近期查看
學生職業成果
50%
完成這些課程後已開始新的職業生涯
47%
通過此課程獲得實實在在的工作福利
16%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 6 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為7 小時
英語（English）
字幕：英語（English）, 日語
您將獲得的技能
Social MarketingSocial NetworkSocial Media MarketingSocial Media
學生職業成果
50%
完成這些課程後已開始新的職業生涯
47%
通過此課程獲得實實在在的工作福利
16%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 6 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為7 小時
英語（English）
字幕：英語（English）, 日語
提供方
西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 1 小時
Introduction to Social Marketing
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
完成時間為 1 小時
4 個視頻 （總計 17 分鐘）, 7 個閱讀材料
4 個視頻
Introduction6分鐘
Course Overview3分鐘
The Capstone Project2分鐘
Brief [but Important] Announcement on the IBM Cloud System4分鐘
7 個閱讀材料
Welcome to Course 1 in the Social Marketing Specialization10分鐘
Grading and Logistics10分鐘
Meet Your Instructors10分鐘
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10分鐘
Course Bookstore10分鐘
A Note on Frequency of Capstone Offerings10分鐘
Special Toolkits for Paid/Financial Aid Learners10分鐘
完成時間為 1 小時
Social Trends
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
完成時間為 1 小時
7 個視頻 （總計 39 分鐘）, 3 個閱讀材料, 1 個測驗
7 個視頻
Media: From Chaos to Clarity8分鐘
Media: From Chaos to Clarity 2019 2nd Edition9分鐘
The Social Media Revolution1分鐘
Digital Transformation Trends 20192分鐘
10 Important Trends for 20205分鐘
Identifying Social Trends55
3 個閱讀材料
Infinite Dial Research from 202010分鐘
Question for Discussion10分鐘
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10分鐘
1 個練習
Quiz 18分鐘
完成時間為 3 小時
The Business of Social
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
完成時間為 3 小時
8 個視頻 （總計 38 分鐘）, 1 個閱讀材料, 2 個測驗
8 個視頻
Your Professional Network4分鐘
Real-Time Social Data3分鐘
WeFeelFine.org Demo5分鐘
The Shifting Social Landscape5分鐘
The Social Pyramid4分鐘
Developing your Professional Social Media Assets6分鐘
Targeting Assignment Step by Step5分鐘
1 個閱讀材料
Social Marketing 202010分鐘
1 個練習
Quiz 28分鐘
完成時間為 2 小時
Social Overview
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
完成時間為 2 小時
9 個視頻 （總計 45 分鐘）, 4 個閱讀材料, 2 個測驗
9 個視頻
The 3 M's of Effective Content Strategy - Focusing on Markets5分鐘
The 3 M's of Effective Content Strategy - Focusing on Messages3分鐘
The 3 M's of Effective Content Strategy - Focusing on Media6分鐘
Social Networks and Communities5分鐘
Why Social Communities Form2分鐘
Understanding Social Communities6分鐘
How to Position Yourself as a Brand Authority6分鐘
Developing your Social Media Tools for the Networking Assignment6分鐘
4 個閱讀材料
Developing the Social Assets to Develop Your Personal Brand10分鐘
Question for Discussion10分鐘
Download the Lecture Video Slides10分鐘
What Comes Next?10分鐘
2 個練習
Quiz 312分鐘
Networking & Tracking Assignment6分鐘
審閱
來自什么是社交？的熱門評論
由 FF 提供2016年10月6日
Great course. Looking forward completing whole specialization. Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
由 CC 提供2016年5月12日
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
由 ML 提供2019年6月27日
This course is an excellent well executed course. It has allot of very interesting reading as well as quizzes to make sure you understand the knowledge, plus there is inter-action with fellow peers &
由 DM 提供2017年3月19日
It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!
關於 社交媒体营销 專項課程
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
常見問題
我什么时候能够访问课程视频和作业？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
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還有其他問題嗎？請訪問 學生幫助中心。
