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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

7,069 個評分
1,509 個審閱


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Sep 11, 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.


351 - 消费者分析 的 375 個評論(共 1,450 個)

創建者 Cherikuri V A

Mar 07, 2016

Great Course learn a lot about marketing.

創建者 Renee J

Jul 25, 2017

the real applications are very interesting. Never knew how companies like Google and supermarkets can utilize analytics in such a way to generate profit.

創建者 Erika P P

Jan 25, 2016

This is an excellent course for those interested in understanding how marketing trends works towards customers. All the examples used were very helpful and interesting. The Professors were great, the classes were interactive, creative and could easily catch our attention. I would definitely recommend it!

創建者 Agam G

Nov 05, 2017

Very good course indeed. Thanks.

創建者 Sarwar S

Jul 08, 2017

It's really a nice course which is being taught in a very efficient and interactive way.

創建者 sindhura57

Dec 24, 2016


創建者 Haoyu C

Oct 28, 2017

Great course, fantastic delivery and interesting cases. Very helpful and insightful.

創建者 Swapnil R

May 18, 2017

Best for Beginners in the field of Business Analytics

創建者 Tsz S W

Sep 21, 2017

What a wonderful course!

創建者 Tatiana F R

Oct 23, 2017

Great teachers, interesting content.


May 08, 2018

A very interesting module emphasizing the importance of meaningful data, how to use it for predictive and prescriptive customer analytics. The insights into customer behaviour and how marketing has evolved to the present form of the all-encompassing digital marketing and how to use it for customer analytics has been very revealing. A combination of online and offline marketing is the way to go in future. I can look back in retrospect and just wonder at the number of customers with Indian banks who would not pass muster on any predictive model. While analytics was still at a nascent stage in Indian banks when I retired, I still feel that even where predictive models are used, there is hardly any follow-up action. I saw the hallowed halls of Wharton for the first time and really hope to see them in person at least once.

創建者 Kalpana Y

Apr 14, 2017

I really enjoyed doing it. Thank you very much!!

創建者 Rajesh S

Jan 15, 2017

This course has helped me understand customer analytics. Thanks to all and faculity members who created this course with passion.


創建者 Janice S J L

Jan 19, 2017

It tries to explains in the simplest form for you to understand

創建者 Sai S R P M

Apr 17, 2017

Amazing course structure and videos! Got to learn a clear higher level picture of what customer analytics is!

創建者 Michael D

Mar 19, 2017

I really enjoyed this introduction to customer analytics. Thank you Wharton for providing this excellent resource to those of us who are becoming increasingly fascinated with analytics.

創建者 Christine

Mar 09, 2017


創建者 Suresh K K

Dec 26, 2017

All the lectures are easily understood and the applications of data that are mentioned helped a lot to understand the data in action. Overall this is a valuable course and would recommend it.

創建者 Varun s

Apr 23, 2017

Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...

創建者 Nathan K

Jan 19, 2018

Loved it! All the professors were great. Loved the examples and real world applications!

創建者 Ajmal V

Sep 28, 2017

A valuable course .

創建者 Peijun Z

Jul 28, 2017

Great course for leading me into the business analytics! Hope the further courses will keep surprising me!

創建者 Carlos M

Apr 15, 2017

I loved both the examination and learning the experience. The knowledge one can gain from this course is quite a lot.

創建者 Roxanne H

Jul 09, 2017

I have had so much fun exploring the customer analytical side of the purchasing process and it has given me some great insight in how to objectively view store designs, to better obtain whom their largest target market is.

創建者 Liam Y

Dec 24, 2017

I really enjoyed this course as it linked my experience in economics and statistics in an interesting and engaging manor, teaching me new ways to look at customers and data.