Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Aug 05, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
創建者 Srinivasan V•
Aug 02, 2018
A mix of technical stuff explained in simplified language. The Advanced Management Science bit was mind boggling. Amazing knowledge transfer.
創建者 Maryia M•
Mar 08, 2016
Exciting material and talented instructors! One of the amazing parts is the applicable to real life CLV model with an R package. Many thanks!
創建者 Jason M•
Nov 20, 2015
This course gave us pretty advanced concept and technologies on customer analytics. It opened a window for us to dive into it more in future.
創建者 Nicole K•
Mar 11, 2019
I really enjoyed this course. There was a good mix of numerical theories and general concepts. It'll definitely come in handy in the future.
創建者 Mudita B•
Nov 30, 2016
Great learning experience. Got to know the nuances of Business Analytics and that too in a very interesting and systematic manner.
創建者 Shula A•
May 08, 2020
Interesting take on Customer Analytics. The videos were short and concise, but were able to provide insightful information about the topic!
創建者 Bre P•
Dec 27, 2019
Great course with really good insights on the current applications of analytics in marketing and future developments of these applications.
Feb 02, 2019
Awesome course.... Very interesting introduction to customer lifetime value...customer analytics one at a time...technology applications...
Oct 07, 2018
I thoroughly enjoyed this course, learnt a lot of new terms in customers analytics. Thanks to the professors. Especially Prof. Raghu, Eric.
創建者 Manas G•
Jul 15, 2018
Awesome Course from Marvelous and extraordinary University. Faculties and teachers are Knowledgeable and good English communication skills.
創建者 Helder R C V•
Mar 03, 2016
Good foundation for the customer analytics subject. Detailed explanations and covers all the important topics with some practical examples.
創建者 Yuxing D•
Sep 02, 2020
This course gives me a basic picture of what Business Analysis is, and the way that professors convey the knowledge is easy to understand.
創建者 Lea K A•
Aug 10, 2019
I liked the course. It was very informative. I'd like to continue the next course, however, I will have to continue it at another time.
創建者 Kingsley B•
Aug 07, 2019
Wonderful Course related to Marketing Analytics primarily focusing on Customer. Great Learning Experience and useful examples are shared.
創建者 Olasehinde A E•
Jul 10, 2020
This course is awesome! I really enjoyed the course and learnt alot in business analyst in application to marketing.
Thanks to Coursera!
創建者 Dr R W M•
May 25, 2020
Invaluable knowledge and approach. I wish I had taken the course earlier in my career in education and administration in public schools.
Jun 15, 2018
Very useful overview of the data analytics for marketing and how they can be applied. Showed how better data can lead to better science.
創建者 Miral P•
Apr 09, 2017
Well structured course. Very well explained. The course gives very good insight about how customer analytics is used in decision making.
創建者 Rajesh S•
Jan 15, 2017
This course has helped me understand customer analytics. Thanks to all and faculity members who created this course with passion.
創建者 Shirley S•
Dec 29, 2016
Great course! I found it very helpful even though I don't work in marketing. Great course if you are interested in business analytics.
創建者 Mayur B R•
Aug 15, 2019
The presentations as well as the extra study material provided was extremely informative. I'm highly satisfied with the course content.
創建者 Joseph F•
Dec 24, 2018
very interesting and I learned a lot in which I hope to use professionally. Thank you so much for the opportunity to take this course.
創建者 Asif G•
Aug 30, 2018
This is an excellent course for understanding and appreciating the field of customer analytics through a plethora of real life examples
創建者 AMEYA P•
Jun 16, 2018
a very good course to know and have a better understanding about customer analytics with clear and simple language with impact examples
創建者 Nilesh P•
Apr 16, 2016
This course was best as they have given a real life examples to understand the concept. And many company names are got to know. Thanks.