Chevron Left
返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

7,060 個評分
1,506 個審閱


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Apr 06, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.


276 - 消费者分析 的 300 個評論(共 1,448 個)

創建者 Adekoje M I

Jul 02, 2018

Awesome course. Gained a whole lot from it


Apr 18, 2018

This course is good for me as a beginner.

創建者 Chandrajit P

Apr 10, 2018


創建者 Jan L

Aug 22, 2017

An excellent insight to the topic of customer analytics.

創建者 Siddharth K

Feb 08, 2018

Best Teachers for the course. Really loved the way they were teaching. Thanks Wharton and Penn. :)

創建者 Unwana

Oct 28, 2017

An eye opener!

創建者 Sera A

Jul 03, 2018

great course. more case studies and practical questions would have made it better.

創建者 Ojas B

Jul 03, 2018

Excellent course for starters

創建者 nidhi j

Feb 15, 2018

One of the best courses I ever had. Thank You Coursera for letting me take this course.

創建者 Rakesh J

Jun 03, 2018


創建者 Loree M

Jun 10, 2018

This is an amazing course, give you an insight on customer analytics and its applications in the leading firms.

創建者 Rodrigo A

Feb 20, 2018

Amazing content. Relevant and updated! Thank you for sharing with such enthusiasm

創建者 Sanil S

May 12, 2018

A basic course that provided me insights into Customer and Data analytics with real life case studies. I would recommend anyone into this field to take this course as it provides you an holistic view about customers and ways to analyse data sets.

創建者 Mohamed M

Jan 30, 2018

Excellent Course, A lot of useful information and simple instructing

創建者 Samuel F

Apr 03, 2018

Excellent course, highly recommended to those who wants a complete basis on customer analytics.

創建者 Samuel G

Mar 30, 2018

It's absolutely relevant to the real world problems and situations. The lecturer delivered the materials, which are also arranged properly, perfectly in terms of timing and conciseness. Very up-to-date.

創建者 MD K A B A G

Jan 09, 2018

Very good course and very easy to understand

創建者 Tarek G

Feb 13, 2018

Fantastic course..

創建者 Zheng S

May 05, 2018


創建者 Daniel A P

Apr 28, 2018

great knowledge that can be applied immediately!

創建者 V.V.L.N. S

Apr 09, 2018

Excellent course

創建者 Phuong T T T

Jun 15, 2018

I strongly recommend this course. The course content is really practical and up to date. I am especially interested in how customer analytics applicable to today business, and Customer Lifetime Value is absolutely awesome!! The additional reading materials are outstanding as well.

創建者 Joshua T C

Jul 10, 2017

This was a great course and contained a ton of practical knowledge that would be useful across many fields.

創建者 yaswanth K p

Jul 30, 2017

Very helpful to know about the current happenings

創建者 Barbara

Oct 16, 2017

very helpful course, provides very intersting informations about customer behaviour.