Chevron Left
返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

7,049 個評分
1,506 個審閱


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Sep 11, 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.


301 - 消费者分析 的 325 個評論(共 1,445 個)

創建者 akkash k

Mar 04, 2016

I got to know the customer level analysis. And how organization starting to predict customer level from store level.

創建者 Ricardo D A R

Jan 12, 2016

Great Extra Material!! Especially the R stuff!! I'd like to see much more of customer analysis! So much great ideas! It really miss the part of how getting data without pay it fo XD

創建者 Thomas L

Feb 02, 2017

Extremely well done! I worked in the 1990's with a marketing research company in Delaware County founded by four Penn Graduates. The University of Pennsylvania focus on excellence continues.

創建者 Vincent C

Jul 12, 2017

very engaging teachers

創建者 Jase N T

Apr 23, 2018

The course was excellent. Many of the discussion points were the concerns of my clients especially in retail and telco. The exams were difficult and you really need to pay attention to the details the lecturer says but it's part of the learning process. Definitely recommending this course.

創建者 Clement O

Aug 03, 2017

Great fundamentals!

創建者 Mehmet S K

Jan 12, 2016

As customer analytics professional, i like this course.


Mar 01, 2016


創建者 Diego R M

Jun 20, 2017


創建者 Koey H

Sep 27, 2015

I really enjoyed the module. It was brief but opened up new perspectives nonetheless. I love the flow and structure of the course. Every professor was concise and great teachers - I personally found the summary at the end of each week's module particularly useful. I also want to say thanks to Prof Fader and Prof Bradlow for their impassioned lecture modules. It was such a great privilege to be able to be part of this Customer Analytics module on Coursera offered by the Wharton School.

Cheers, Koey, from Singapore.

創建者 thanushkodi

Oct 18, 2015

One of the best courses i took. This gave a lot of new sense about data and it serves as a platform connecting marketing and analytics. Thanks to Coursera and Wharton for giving me an opportunity to learn about customer analytics . I want more courses from Wharton.

Thanking U

創建者 CAI B

Dec 18, 2016

very good

創建者 Milantha B E

Feb 11, 2016

Very Helpful..... :)

創建者 Tejas R D

Nov 24, 2015

Well crafted and good content. Very helpful in learning the business thinking that needs to be done with all the analysis.

創建者 Marko G

Mar 20, 2016

Great course.

創建者 Agung A

Oct 17, 2017

Very Good Course for everyone who want to be a Marketing Analysis

創建者 Danillo S

Oct 10, 2015

Excellent content and well distributed classes. Glad to be a part of this initiative.

創建者 Jose A P

Jan 10, 2017

I was truly fascinated by the quality of the professors in terms of knowledge as well as the readings offered.

創建者 sandeep n m

Nov 14, 2016

Learnt a lot during this course.

創建者 Trinadh

Mar 23, 2016

Great insight, unfolded a high level yet detailed exposure into customer analytics, with all the resesarch going in the space and the near term and long term futuristic possiblities. Unfolded beyond regression analysis, with probabilistic models.

創建者 LIM Z J

Sep 19, 2016

Learnt a lot from this session, a polished gem.

創建者 Mohamed A

Nov 14, 2016

Thank you


Jun 07, 2018

I really like the content and how well briefly explained the key topics on customer analytics.

創建者 Eduardo C

Feb 23, 2016

Fantastic! I never had a chance to see analytics from this point of view and so amazing to discover how to implement this for my profissional life!

創建者 赵丹

Oct 07, 2015