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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
9,176 個評分
2,008 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

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MA

Aug 05, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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226 - 消费者分析 的 250 個評論(共 1,951 個)

創建者 Hamed A S

Jan 11, 2019

It is quite difficult, I had to read the materials more than once in order to pass! I think it could have been much better if the materials were more powerpoint slide rather than links.

創建者 Michael D

Mar 19, 2017

I really enjoyed this introduction to customer analytics. Thank you Wharton for providing this excellent resource to those of us who are becoming increasingly fascinated with analytics.

創建者 Trần V L

Oct 13, 2018

So wonderful!

Yah, this is a useful course for anyone who want to know how data is processed.

With dedication of 4 professors, you will enjoy the knowledge which you get in this course.

創建者 Hans J L

Apr 02, 2020

Very pleased with the shorter length videos; each addressing very specific sub-topics. The lecturers are all very knowledgeable and educate in a clear, concise and captivating manner.

創建者 Brad W

Mar 24, 2020

Great Course! I learned a lot! I thought the Week 4 quiz was hard to answer some of the questions asked. It took a lot of trial and error and It did not relate well with the lecture.

創建者 Ricardo D A R

Jan 12, 2016

Great Extra Material!! Especially the R stuff!! I'd like to see much more of customer analysis! So much great ideas! It really miss the part of how getting data without pay it fo XD

創建者 David D R A

Oct 14, 2019

It's a perfect course to introduce yourself in the analytic world. You'll get the basic knowlegde about: what is data, what does the organizations do with it and how can you do it.

創建者 SAMPATT K

Jul 15, 2017

It was a very nice experience learning this course. I got great insights which i was unaware of. Thanks to the faculties for their dedication and Thanks to Wharton University also.

創建者 Zaf K

Dec 28, 2016

Quality input, great tutors. Relevant to me as a technical salesperson and data enthusiast. Thank you for the excellent offering. I enjoyed the quizzes, the videos and the PPTs.

創建者 Carlos J B A

Apr 07, 2019

A rewarding experience because I have been able to learn very valuable information. It is an excellent course. It has helped me in the personal and professional field. Thank you.

創建者 Swetha A R

Jul 23, 2017

Loved the course.

However I don't know how to check the correct answers in the quiz exam. Please show options to check the correct answers for all the wrong ones in the quiz exam.

創建者 Joaquín C M

Dec 03, 2018

Very interesting and useful. With this course you can learn in a few weeks the basics of Marketing Science, what it has became a must in business, specially for decision making.

創建者 Patricio O

Jun 29, 2020

Great tools, ultimate data of what's going on now (and what could happen in the future), and excellent teachers. Congratulations, and glad that i've learned a lot of new stuff!

創建者 Pranjal S

May 21, 2017

Excellent Course. Excellent Professors. Really opened my mind to the possibilities of using Data for far superior Business results. The Industry wide examples were eye openers.

創建者 Jijin T

Apr 23, 2017

Gave a great perspective about how to go about with data; the do's and dont's. Would be interested in reading more relevant articles to further enhance interest in the subject.

創建者 Given M

May 20, 2020

Great insights on the collision course of technology and managerial sciences with real-world practical examples for a complete picture of the progress made and we are heading.

創建者 Azhar I

Apr 26, 2017

Thank you so much! This course is my first course what I have done!!! The content is really interesting and useful! And I so much love professor's passion about Customer Data!

創建者 Kelvin W

Sep 23, 2015

It will give you the ability to converse, to imagine, and to know what should someone do in the era of Big Data. It won't give you the technical ability to implement it though

創建者 Pankaj R

Mar 21, 2019

How to create valuable data, ranking of the customers according to there presence, marketing techniques, customer data collection applications and many more. thank you somuch

創建者 Shaival M

Jun 13, 2020

After this course, I came to know that there are so many small-small aspects that customer analytics comprises of. Thank you for covering every minute details in this course

創建者 Tara P

Nov 21, 2019

Found this course super interesting, as as challenging (specifically Week 2). The application of our learnings in Week 5 really interesting and put the theory into practice.

創建者 Liam Y

Dec 24, 2017

I really enjoyed this course as it linked my experience in economics and statistics in an interesting and engaging manor, teaching me new ways to look at customers and data.

創建者 Francisco E B

Oct 10, 2016

Very Good material, the topics are very well presented and explained. The approach is didactic and the additional material gives room to further exploration. I do recommend.

創建者 Rana S G

Jul 01, 2016

This is a fantastic course. It is broadened my horizon on how business should focus on customer who matter. Faculty is excellent and so is the content. Delivery is awesome.