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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.5
6,941 個評分
1,475 個審閱

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

SS

Nov 15, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

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251 - 消费者分析 的 275 個評論(共 1,416 個)

創建者 Mauro T

Oct 16, 2015

Excellent course!

創建者 马睿

Feb 19, 2016

零基础上课还是有点吃力,不过还可以,顺利过了~

創建者 Babatayomi A

Oct 12, 2016

Very interesting and insightful

創建者 J S

Nov 01, 2016

Good Insights!

創建者 Reuben W

Aug 14, 2017

Excellent introduction. The professors clearly love what they do and it shows in their presentations.

創建者 Hanumantha P

Nov 20, 2015

I enjoyed the course. it really helped me in understanding how to extract customer information and design customer specific sales data.

創建者 Angela M

Jul 03, 2018

Very good introductory course to the high level concepts of customer analytics and interesting insights into how some companies are using it. Whets the appetite for getting more hands on with the models. It was a nice follow on from the Introduction to Marketing course from the Business Foundations specialisation (also Wharton)

創建者 Vignesh D

Jan 09, 2016

Very good course to understand the advanced analytics practices followed in the modern day sales and marketing profession and how our day to day actions and experiences are linked to it.

創建者 Pranjal S

May 21, 2017

Excellent Course. Excellent Professors. Really opened my mind to the possibilities of using Data for far superior Business results. The Industry wide examples were eye openers.

創建者 Carlos A P C

Apr 06, 2016

Excellent course. I recommend it.

創建者 Bentley H

Jan 25, 2016

Important for market development.

創建者 Laurentiu B

Dec 09, 2015

G

創建者 Saptarshi D

May 13, 2018

Dear professors. I thank you all from the bottom of my heart for taking the course. I have umpteen quantity of marketing analytics knowledge already. The quality of the professors at Wharton makes me crave for an admission there! Thank you so much again! Thank you Coursera!

創建者 M. M K H

Apr 08, 2017

Very Good. Want to do next courses.

創建者 Stacia S

Mar 25, 2018

Highly informative! The course delivery (i.e. lectures) was clear and interesting, especially supported with various real-life examples on how companies utilize and monetize analytics. Also, the course has inspired me to be more involved in analytics-related roles in my job.

創建者 Liu Y

Oct 29, 2017

like it

創建者 Deleted A

Jan 19, 2016

The Customer Analytics course gives unexpectedly new insight into the latest trends in business analytics.

創建者 Ramchand R

Dec 07, 2016

Enjoyed the course. Very useful indeed.

創建者 Nikita P

Jan 26, 2016

cool course!

創建者 Deleted A

Mar 18, 2018

I did enjoy this course: very fruitful and practical. I would like to deeply appreciate this opportunity and strongly recommend it to everyone.

創建者 Dante C A

Jan 07, 2016

Very hard course.

創建者 Javier B A

May 26, 2016

Excellent course

創建者 kshitija k

Sep 29, 2016

Very good course! Loved it and enjoyed it a lot!

創建者 Shirley S

Dec 29, 2016

Great course! I found it very helpful even though I don't work in marketing. Great course if you are interested in business analytics.

創建者 Zi Y

Oct 17, 2015

Learned a lot. Great fundamental course for students who wanna know marketing and customer analytics or strategies.