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消费者分析, 宾夕法尼亚大学

5,880 個評分
1,268 個審閱


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...


創建者 ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

創建者 SS

Nov 15, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.


1,210 個審閱

創建者 Nelson B. Guillen Jr.

Apr 24, 2019

Amazing! One of the best courses in Coursera. Indeed, analytics is the future of Business specifically Marketing!

創建者 Palash Pandya

Apr 24, 2019

While the course was good but week 5 made it more special with more real-time examples and explanations creating interest in the field.

創建者 Swathi Kiran Kumar Doddi

Apr 17, 2019

Customer Analytics is very important course in Marketing Domain.

創建者 Greg LaPlante

Apr 16, 2019

Great primer to get started on Customer Analytics.


Apr 15, 2019


創建者 Nishant Mehta

Apr 13, 2019

Very helpful for the budding marketing professionals.

創建者 sriram reddy alluru

Apr 11, 2019

Absolutely great!

創建者 Kareem El-Shaffei

Apr 10, 2019

Course provides the essential information on the topic from a top level, providing a broad range of knowledge, however it doesn't go into depth as to how to execute the models discussed.

創建者 Rayaheen Adra

Apr 10, 2019

I really enjoyed this course. The content is very comprehensive and rich.

創建者 Siddharth

Apr 09, 2019

It's a great course for individuals that want to get a hang of how predictive and customer analytics work. I would definitely recommend this course.