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消费者分析, 宾夕法尼亚大学

5,515 個評分
1,209 個審閱


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...


創建者 ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

創建者 AV

Sep 11, 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.


1,159 個審閱

創建者 David Goldsmith

Feb 20, 2019

Very informative and gain good knowledge to enter the workforce.

創建者 Daniel Sanca Romero

Feb 19, 2019

it's a great course, with a new perspective about how to manage the customer analysis and relationship

創建者 kaitlyn arnold

Feb 18, 2019

Learned so much about how we can use customer data to better understand our clientele, on an aggregate level, but also on a very granular level :) This course should be taken by every business professional looking to gain a better understanding on their customer.

創建者 Francis Odum

Feb 18, 2019

Great. Very theoretical but loved it and got lots of new insights.

創建者 Yuetong Zhou

Feb 18, 2019

highly recommended!

創建者 Rahul Mundra

Feb 18, 2019

AMazing COurse

創建者 Sharon Kelley

Feb 18, 2019

Excellent information. The information is taught that is easy to understand and apply to business operations.

創建者 Muhammad Umar Habib

Feb 17, 2019

Technical skills should be added to this curricula.

創建者 Andrea Mariani

Feb 17, 2019

Great insight to understand how analytics is getting more and more important in marketing management

創建者 Nguyen Ngoc TU

Feb 16, 2019

Highly recommended to those are busy and want to learn new great thing on Business Analytics, Customer Analytics!