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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,770 個評分

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR

2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

2018年12月20日

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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951 - Viral Marketing and How to Craft Contagious Content 的 975 個評論(共 1,556 個)

創建者 Sausan U

2019年11月13日

Excellent examples given which you can follow

創建者 Ankit Y

2018年6月18日

Very interesting topic learning a lot from it

創建者 tiffany k

2018年5月11日

very insightful and I love the quick lessons.

創建者 Bianca P

2017年3月27日

Great Course! I cant wait to use these tools.

創建者 José d J D L C G

2015年12月5日

Excellent teacher and course. Congratulations

創建者 Andres A P

2021年10月14日

Is a must course for all the marketing pro´s

創建者 Mohammad P

2020年10月7日

nice. it was outstanding course , I loved it

創建者 Tsang C F

2020年8月8日

The course is very good and easy to catch up

創建者 Kimberly H

2020年7月25日

I loved this course ! It was quick and easy!

創建者 Cristine L T L

2020年5月30日

So easy to get the info and memorize. Thanks

創建者 Vyne N

2020年4月28日

Loved every second of it! I highly recommend

創建者 Lidja J

2020年4月19日

Amazing, very useful information. Thank you!

創建者 Sanjay K

2017年7月3日

Very well Structured and easy to comprehend!

創建者 Sari A A

2021年2月9日

Nice method to understand the word of mouth

創建者 Isabella P

2020年5月10日

Really good, easy to understand and useful.

創建者 Samir B

2019年7月1日

I learned a lot, and recommend it for sure.

創建者 Felicia C B

2019年2月8日

Interesting, engaging, completed in 2 days.

創建者 Diego M

2017年10月16日

Very complete and incredibly informational!

創建者 Boris V

2017年6月8日

Very good stuff. I would love to have more.

創建者 Gurdeep S

2017年2月8日

Great Course and content with apt examples.

創建者 Abdul B

2017年1月27日

Absolutely amazing course! A complete Must!

創建者 Marlene D

2016年9月18日

Loved the course! Learned a lot! Thank you!

創建者 Jorge S

2021年5月3日

Super cool content, very helpful to anyone

創建者 Humoud A

2020年5月15日

amazing and full of new useful information