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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

3,014 個評分
991 條評論


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


901 - Viral Marketing and How to Craft Contagious Content 的 925 個評論(共 987 個)

創建者 Frances O

Aug 16, 2017

Very enlightening and currently relevant course. I wish it were longer!

Thank you!

創建者 Marga C

Jul 12, 2018

Great course, very useful information and a very good and agreeable teacher :)

創建者 kwinters

Oct 03, 2017

Informative course. Most of Week 4 reminded me of Gladwell's Tipping Point.

創建者 Rohan I

May 17, 2017

Very informative and well thought out structure to the way it was presented.

創建者 Shivangi S

Jul 10, 2019

this was a great learning exercise! I wish we had some assignments too.

創建者 Alison W

May 04, 2017

A great reminder that things that go viral are not always by accident.

創建者 Oleksandr K

May 05, 2016

Very good course! Very interesting and involving, but... too short....

創建者 Claus S

Feb 16, 2016

Good teacher, great format. Could be a bit more advanced in the future

創建者 Michael C

Dec 11, 2017

Great integration of multiple ideas and tied with real life examples.

創建者 Joseph B

Oct 18, 2016

This was an excellent course! I really enjoyed it and learned a lot.

創建者 Feste I

Nov 26, 2019

I really liked this course. Very interesting content and examples.

創建者 Ruchan B

Apr 18, 2017

Great tips. All mentioned make sense and helpful. It is inspiring.

創建者 Michael A H

Jun 17, 2017

Very intuitive and fun. Boost your business ideas with influence!

創建者 gangotri

Jul 03, 2017

Well prepared course, with clear descriptions and examples used.

創建者 JOHN Q

Mar 17, 2016

Fun courses with some interesting ideas. Thanks, I enjoyed it.

創建者 Abhijeet S

Jan 22, 2016

The human physiology revealed in this course is truly amazing .

創建者 Ariana S

Apr 11, 2019

A very insightful course which outlines key marketing skills.

創建者 Deleted A

May 29, 2017

It was great! Got to learn a different side to marketing

創建者 Jason S

Mar 21, 2018

Good, but I was hoping for something more rigorous.

創建者 Sahil B

Oct 25, 2017

Great course.Really loved the content and examples.

創建者 Eugenia V

Sep 21, 2017

Interesting, definitely helpful, but a bit shallow.

創建者 Rahat K

Jun 09, 2016

Very informative, interactive, Helpful. Loving it

創建者 mehdi z

Feb 03, 2017

Very good Primer, but need to get more indepth

創建者 emmanuel b c v

Nov 07, 2016

Excellent content, I wish it had more material

創建者 Myra E

Nov 13, 2017

Informative and taught in an engaging manner!