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返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,768 個評分

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR

2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

VT

2020年4月4日

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

篩選依據:

876 - Viral Marketing and How to Craft Contagious Content 的 900 個評論(共 1,555 個)

創建者 Valaguru

2018年4月13日

Excellent learning of making a product / service viral

創建者 Natali W

2017年9月2日

Loved this - very useful insights learned. Thank you.

創建者 Arianna

2017年7月25日

clear and nicely described. Interesting topic, thanks!

創建者 Marko M

2017年3月15日

The best and must-read in the content marketing field!

創建者 Ninel B

2016年6月6日

Interesting course, useful ideas! Thanks, Professor!!!

創建者 Marco C

2022年4月11日

Well designed and easy to follow. Highly recommended!

創建者 VIKRAM J K

2021年9月8日

t​he course was really simple had really great tricks

創建者 Pratham R

2021年5月3日

i enjoyed learning this course.Big thanks to coursera

創建者 Ritin C

2021年2月25日

great, easy to follow, well explained and very useful

創建者 Anastasia B

2018年6月5日

Interesting, practical, useful and compact. Thank you

創建者 Kristen M

2017年8月29日

Great course! Informative, interesting, and engaging.

創建者 Andrea C

2017年4月3日

Amazing content! I'm really happy I took this course.

創建者 Aditya M

2017年3月15日

Nice and interesting. Really useful for startup guys.

創建者 Kerri G

2017年2月13日

This was a quick course with highly engaging content.

創建者 Leopoldo R J

2016年10月1日

EXCELENTE CURSO.. BREVE PERO MUY RICO EN CONTENIDO

創建者 Frédérick B

2016年3月18日

Probably one of the most insteresting MOOC out there.

創建者 Ethève M

2021年7月9日

C​lair, bien illustré, marquant. Un très bon moment.

創建者 Fernando C

2018年1月1日

Excelente! tremendamente instructivo y clarificador!

創建者 Carlo B

2017年11月19日

Thank you for your scientific work, professor Berger

創建者 Paweł P

2017年9月13日

Great course. Well constructed. Valuable knowleadge.

創建者 Măriuț A

2022年8月6日

Great course and simply explained!!! Well done !!!!

創建者 Maryna L

2022年3月17日

It was a great experience! Extremely useful course.

創建者 Ayushi J

2020年5月12日

Amazing insights, amazing content, amazing delivery

創建者 Nina M

2020年2月9日

I found this course very usefull and easy to digest

創建者 Muhammad A

2018年7月17日

A Truthful course from a Trustworthy teacher- Peace