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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,771 個評分

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR

2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

VT

2020年4月4日

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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851 - Viral Marketing and How to Craft Contagious Content 的 875 個評論(共 1,556 個)

創建者 Nebojsa V

2016年12月12日

Very short and very precise. One of the best I had so far

創建者 Robert B

2016年11月17日

Really useful and very interesting - I loved this course!

創建者 Vira A

2016年8月8日

awesome structure of courser and very clear explanations!

創建者 Satyukov S R

2020年6月28日

Magnificant for understanding viral marketing influence.

創建者 Sandra F

2020年4月26日

Very good course tu understand how marketing viral works

創建者 Jacob F

2017年10月9日

Amazing, quick and efficient. Would certainly recommend.

創建者 Puneet P

2017年10月8日

Good pointers and basics on how things go viral. Useful.

創建者 Elmir M

2017年6月20日

The course is very useful, insightful and easy to learn.

創建者 Diego G T

2017年5月27日

Excelente, ameno, directo al punto y realmente práctico.

創建者 Osama s

2016年3月4日

great course and it provides an awesome ways of thinking

創建者 Rudi W

2020年12月3日

Fantastic, really enjoyed it and will refer back often.

創建者 Karmaresh P

2020年4月17日

Brilliant Stuff! Loved the SUCCES and STEPPS framework.

創建者 Ayman Z

2018年9月16日

Very useful materials! will be my reference for a while

創建者 Jenny P

2018年8月1日

It a very useful course for open the view of marketing.

創建者 freelance w

2018年1月31日

I enjoyed this course. Easy to follow and informative.

創建者 Nzube E

2017年8月23日

Really liked the course. Short, sweet and to the point.

創建者 Laurence B

2017年7月17日

Very good Course with a lot of very concrete examples .

創建者 Martin R

2017年2月24日

Awesome! Needs some improvement on the slides though...

創建者 Igor M

2020年7月23日

very helpful and motivating to learn more on the topic

創建者 Izabela J

2020年5月28日

Amazing and very useful course. The teacher was great.

創建者 Dhruv B

2020年5月21日

great insights and detail. effective teaching content.

創建者 Melissa M G P

2020年4月7日

Excellent information in a very easy to follow format!

創建者 Tissya M

2020年4月4日

Thank you so much. Very comprehensive and interesting!

創建者 Daniel R

2020年4月2日

It was great to learn how and why things become sticky