Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,716 個評分
1,553 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR

2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

ML

2018年8月21日

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

篩選依據:

976 - Viral Marketing and How to Craft Contagious Content 的 1000 個評論(共 1,541 個)

創建者 M F C

2018年1月21日

Loved it. I hope it will help. Thank you!

創建者 Vineet N

2017年10月3日

Amazing insight in such simplified manner

創建者 Vasya L

2020年6月1日

Great course with outstanding professor!

創建者 frances b

2020年4月16日

GREAT!!! Thank you, I could not log out.

創建者 Ana K Á O

2019年5月10日

I loved it. Very useful and interesting.

創建者 Olga C

2017年3月4日

Отличный курс, хорошие примеры, советую!

創建者 Arie v G

2016年5月28日

great course, very practical information

創建者 Dwi m s

2021年5月30日

Very insightful and easy to understand.

創建者 Jan W

2020年10月13日

Great work and very imformative course!

創建者 Mehak B

2020年9月25日

Great instructor and very rich content!

創建者 Liz D

2020年5月6日

Me encantó el curso. Aprendí muchísimo!

創建者 WAIBHAV S P 2 B

2019年6月4日

I learnt a lot of new things. Thank You

創建者 Chloe D

2019年3月4日

Very interesting and well-taught course

創建者 Mohammed G

2018年10月31日

it us more helpful and ifulances thanks

創建者 Sophia P D

2018年1月22日

Very useful and great insights! Lots of

創建者 Paolo M

2017年6月3日

Very interesting course, great trainer.

創建者 Cristina C

2016年12月1日

Excellent course - useful and engaging!

創建者 Hussein K

2021年12月26日

It was in-deed a very good experience.

創建者 Pietro K P

2020年6月15日

Excellent, simple, right to the point!

創建者 Jack B

2020年5月20日

Very useful and incredibly convenient!

創建者 Mikhail B

2020年5月4日

Fantastic course! Thank you very much!

創建者 Paul I

2020年4月18日

great course, very clear and concrete!

創建者 Swati R H

2020年1月19日

Wonderful course - Crisp and succinct!

創建者 Piyush G

2017年10月23日

Brilliant course! Addictive in itself!

創建者 ANNA K

2017年8月25日

Structures approach, fun and hands-on.