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返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,770 個評分

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR

2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

2018年12月20日

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

篩選依據:

926 - Viral Marketing and How to Craft Contagious Content 的 950 個評論(共 1,556 個)

創建者 Amirhossein R

2021年11月28日

That was a great course with practical examples

創建者 Fifin T

2021年4月23日

enjoyable, useful, engaging, short, and concise

創建者 SHERWIN D

2021年2月27日

This will help me a lot with starting my pages.

創建者 Juan C A G

2019年7月12日

Very useful information in a easy way to learn!

創建者 Felipe P

2017年10月19日

Really usefull and dynamic course. I recommend.

創建者 Andy C

2017年9月13日

It's great course I ever learned,so eazy to und

創建者 Ady L

2017年7月12日

Thanks. i love the course and its presentation.

創建者 Amir V

2016年5月5日

very well structured and explained. Thank you.

創建者 Sharlene C

2021年12月11日

OMG. That professor was an awesome instructor.

創建者 Ignacio C

2020年5月19日

Ya no me permite entrar al curso para repasar.

創建者 Sofia M C

2019年5月29日

A very interesting course, i really suggest it

創建者 Ahmed N

2018年3月7日

The most easy to understand course I must say.

創建者 Jiwei L

2017年4月19日

very useful course, I've learned a lot from it

創建者 Gianluca S

2017年4月11日

Very useful, the audio is a little bit too low

創建者 Buntu M

2017年4月9日

Amazing Course, I will use it accordingly. :-D

創建者 Rafal J

2017年4月7日

An excellent and funny professor! Great course

創建者 Nur L b A A

2017年1月16日

I find the lecture videos very understandable.

創建者 Cyril D

2015年12月27日

Very good content and delivery, a true keeper.

創建者 Shamir W

2022年6月8日

Jonah berger is simply amazing . No words....

創建者 Orielene A D

2020年9月17日

Prof made it easier to understand and absorb.

創建者 Erik L

2020年8月7日

Very good intro into key marketing principles

創建者 Klara M L

2020年7月29日

A lot of useful general knowledge. I like it.

創建者 Juan E S

2020年6月5日

Simple, Claro y Efectivo. Un curso excelente.

創建者 Manar A H

2020年6月1日

I'd like to see more courses by Jonah Berger.

創建者 Karina H

2020年5月13日

Great content! Very well explained and useful