Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
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I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.
A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.
Classes were easy to follow along and I loved being able to go at my own pace. The class material was clearly explained and the reading materials were all relevant. Great class!
This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.
Lots of reading material as well as interviews from people in the industry! The peer reviewing is helpful and I love that the course can be done at your own pace.
I did really enjoyed the classes instead I did not get the certification because I did not pay for it, I learnt very useful information about sports marketing.
Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.
Very interesting and I learnt so much. The assignments were also really fun and encouraged us to use our imagination, while picking up the skills.
Good informative course explaining details of sport marketing. Extremely helpful for countries such as India where sport leagues are new in-thing!
I learned so much taking this course, thank you for allowing me to take this course and help me advance my career in the world of sports
Needs more in-course content, there are too many external links.\n\nI'd rather take north western's opinion on each issue in detail :)
I loved this class. Such a blessing that Professor Candy Lee took time to curate guest speakers and provide awesome content. Thanks!
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