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西北大学
4.8(202 個評分) | 6.7K 名學生已註冊
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4.8(202 個評分)
  • 5 stars
    166 ratings
  • 4 stars
    30 ratings
  • 3 stars
    5 ratings
  • 2 stars
    1 ratings
VS

Oct 16, 2019

A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.

RL

Nov 05, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

從本節課中
Sports communication: social media, crisis communication, celebrity handling
This module will continue the focus on sports communication, with a deep dive into sports-related pubic relations and crisis communication. Issues and strategies surrounding social media and celebrity handling will also come into focus.

教學方

  • Candy Lee

    Candy Lee

    Professor

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