Becoming a Sports Agent

凯斯西储大学

課程信息

13,969 次近期查看

An immersive experience in the world of sports that will take students through the four stages of a professional athlete's career. Utilizing lectures, guest speakers, reading assignments and hypothetical walkthroughs, students will learn how the best sports agents manage clients at each of these four stages.
This course will provide each student with the skills necessary to guide an athlete through the difficult decisions that can make or lose the athlete millions of dollars, as well as affect their public image and career. Walking through the four stages of an athlete's career, we will provide a broad scope of the landscape of amateur and professional sports so that you can avoid the pitfalls and traps that so many have fallen into in the past; not to mention, bringing you updates throughout the course regarding the rapidly changing sports world that we live in today. Analyzing the best practices in the management of the superstar athletes with whom Professor Carfagna, Professor Volante and their expert guests have worked, we will show you how to manage the career of any professional athlete who might seek your guidance at any stage of his or her professional career.

學生職業成果

20%

完成這些課程後已開始新的職業生涯

29%

通過此課程獲得實實在在的工作福利

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為30 小時

英語（English）

字幕：法語（French）, （歐洲人講的）葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）

講師

授課教師評分

4.9/5 （10 個評分）

Peter A. Carfagna

Distinguished Practitioner in Residence

School of Law

9,223 個學生

1 門課程

Richard J. Volante, Esq.

Adjunct Instructor, Representing the Professional Athlete

Case Western Reserve University School of Law

9,223 個學生

1 門課程

學生職業成果

20%

完成這些課程後已開始新的職業生涯

29%

通過此課程獲得實實在在的工作福利

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為30 小時

英語（English）

字幕：法語（French）, （歐洲人講的）葡萄牙語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）

提供方

凯斯西储大学

Case Western Reserve University is a leading national research university located in Cleveland, Ohio. Through its seven schools and college, Case Western Reserve offers top-10 programs in health law, organizational behavior and social work and top-25 programs in biomedical engineering, international law, medicine and nursing. More than 4,000 undergraduate and nearly 6,000 graduate and professional students are enrolled at CWRU, representing all 50 states and more than 90 countries.

教學大綱 - 您將從這門課程中學到什麼

週

週 1

完成時間為 3 小時

Module 1: Introduction to Agents and the Collective Bargaining Agreements of the MLB, NFL and NBA

An introduction to the duties of an agent; the "Rep K" that controls the player-agent relationship; and an analysis of the collective bargaining agreements that govern the three major leagues in the US -- including how a professional athlete achieves free agency in each major league and how players can be punished for improper behavior on and off the field.

完成時間為 3 小時

8 個視頻（總計 81 分鐘）, 2 個閱讀材料, 1 個測驗

8 個視頻

Introducing the Course1分鐘

Lesson Introduction1分鐘

The Representation Agreement ("Rep K")4分鐘

NFL Commissioner12分鐘

Fred Nance - NFL Commissioner's Authority9分鐘

Andy Simms - Representing NFL Players24分鐘

Jay Reisinger - Baseball Arbitrations14分鐘

Play Act - Reaching Free Agency in the NFL, NBA and MLB11分鐘

2 個閱讀材料

Guest Speaker Bios5分鐘

Reading Assignments30分鐘

1 個練習

Module 1 Quiz30分鐘

週

週 2

完成時間為 3 小時

Module 2: Recruiting and Managing Clients

An introduction on how to approach recruiting clients, how to build an agency, and how to manage clients once they have signed a representation agreement; an analysis of the effect of professional sports on youth sports, and vice versa.

完成時間為 3 小時

5 個視頻（總計 108 分鐘）, 2 個閱讀材料, 1 個測驗

5 個視頻

Lesson Introduction - Recruiting Clients13分鐘

Miles Welo - Breaking Into the Industry and Growing an Agency37分鐘

Dale Sheptak - Managing Clients and the Effect of Professional Sports on Youth Sports33分鐘

Darren Heitner - Fiduciary Duties of Agents Pt. I12分鐘

Darren Heitner - Fiduciary Duties of Agents Pt. II10分鐘

2 個閱讀材料

Guest Speaker Bios5分鐘

Reading Assignments20分鐘

1 個練習

Module 2 Quiz30分鐘

週

週 3

完成時間為 3 小時

Module 3: Early Stages of Professionalism and Selecting an Agency

How the best high school baseball player in the U.S. in 2013, Clint Frazier, went about selecting his management team; the way Major League Baseball teams handle their minor leaguers; and what it takes for any of them to reach the Majors. In this Lesson, we will also study how an agent can build an agency from the ground up, and represent professional athletes through their progression to their peak earning years. Finally, a look into the beginning of LeBron James’ career with his personal attorney, up to “The Decision.”

完成時間為 3 小時

10 個視頻（總計 87 分鐘）, 2 個閱讀材料, 2 個測驗

10 個視頻

Lesson Introduction1分鐘

Age Eligibility7分鐘

John Palguta - Financial Planning for Athletes in the Early Stages15分鐘

Clint Frazier - The Life of a Minor League Baseball Player Pt. I9分鐘

Clint Frazier - The Life of a Minor League Baseball Player Pt. II5分鐘

Fred Nance - LeBron James, The Early Years9分鐘

Jeff Schwartz - Representing Young NBA Stars11分鐘

Play Act - Handling Athletes in the Early Years6分鐘

Brad Seymour - Minor League Baseball Pt. I8分鐘

Brad Seymour - Minor League Baseball Pt. II12分鐘

2 個閱讀材料

Guest Speaker Bios5分鐘

Reading Assignments20分鐘

1 個練習

Module 3 Quiz20分鐘

週

週 4

完成時間為 2 小時

Module 4: Representing the Peak Professional Athlete Pt. I

Protecting the publicity rights of athletes while monetizing and maximizing their brands through product endorsement and license agreements. We will analyze the history of publicity rights and how to market your clients image effectively.

完成時間為 2 小時

7 個視頻（總計 73 分鐘）, 2 個閱讀材料, 1 個測驗

7 個視頻

Lesson Introduction1分鐘

Product Endorsement Agreements6分鐘

Publicity Rights7分鐘

Craig Nard - Legal Evolution of Publicity Rights22分鐘

Marketing an Athlete10分鐘

Ron Katz - Jim Brown v. Electronic Arts18分鐘

Play Act - Sport Marketing5分鐘

2 個閱讀材料

Guest Speaker Bio5分鐘

Reading Assignments20分鐘

1 個練習

Module 4 Quiz30分鐘

週

週 5

完成時間為 3 小時

Module 5: Representing the Peak Professional Athlete Pt. II

Rebuilding the reputation of athletes who have damaged their brands. How a financial advisor can help a player manage income streams to maintain their lifestyle post-retirement. Also, we will discuss whether LeBron James made the right long-term branding decision by returning to Cleveland, and where his brand will go from here.

完成時間為 3 小時

6 個視頻（總計 62 分鐘）, 2 個閱讀材料, 2 個測驗

6 個視頻

Lesson Introduction1分鐘

Jeff Schwartz - Representing Peak NBA Stars12分鐘

John Palguta - Financial Planning for Peak Professional Athletes7分鐘

Jay Reisinger - Rehabilitating an Athlete's Brand14分鐘

Fred Nance - LeBron's Return to Cleveland16分鐘

Play Act - Representing Peak Professional Athletes7分鐘

2 個閱讀材料

Guest Speaker Bios5分鐘

Reading Assignments25分鐘

1 個練習

Module 5 Quiz30分鐘

週

週 6

完成時間為 3 小時

Module 6: Income Protection and Life After Retirement

Protecting an athlete's income through insurance policies; an analysis of the on-going concussion epidemic in contact sports; and how an athlete can best prepare for life after retirement.

完成時間為 3 小時

9 個視頻（總計 68 分鐘）, 2 個閱讀材料, 2 個測驗

9 個視頻

Lesson Introduction1分鐘

John Palguta - Financial Planning for Mature and Retired Athletes9分鐘

Jim Convertino - Insurance and Risk Management of Athletes Pt. I7分鐘

Jim Convertino - Insurance and Risk Management of Athletes Pt. II7分鐘

Career-Ending Injuries9分鐘

Concussions in Sports4分鐘

Chris Nowinski - Concussions in Football Pt. I12分鐘

Chris Nowinski - Concussions in Football Pt. II8分鐘

Play Act - Representing Mature Athletes6分鐘

2 個閱讀材料

Guest Speaker Bios5分鐘

Reading Assignments20分鐘

1 個練習

Module 6 Quiz30分鐘

週

週 7

完成時間為 2 小時

Module 7: Life Cycle of Individual Sports, the Longest Career Trajectory Pt. I

An introduction to the world of golf and tennis athletes who have enjoyed the longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. Also, the Commissioner of the LPGA will discuss the ins and outs of the ladies’ tour.

完成時間為 2 小時

5 個視頻（總計 71 分鐘）, 2 個閱讀材料, 1 個測驗

5 個視頻

Lesson Introduction1分鐘

Dave Lightner - Representing Golfers Pt. I19分鐘

Dave Lightner - Representing Golfers Pt. II14分鐘

Michael Whan - The LPGA Pt. I21分鐘

Michael Whan - The LPGA Pt. II14分鐘

2 個閱讀材料

Guest Speaker Bios5分鐘

Reading Assignments20分鐘

1 個練習

Module 7 Quiz30分鐘

週

週 8

完成時間為 3 小時

Module 8: Life Cycle of Individual Sports, the Longest Career Trajectory Pt. II

An introduction to the world of golf and tennis athletes who have enjoyed longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. How an agent can best protect his or her athlete in endorsement agreements through appropriately drafted suitability and morals clauses.

完成時間為 3 小時

5 個視頻（總計 58 分鐘）, 2 個閱讀材料, 2 個測驗

5 個視頻

Lesson Introduction1分鐘

Gavin Forbes - Representing Tennis Players Pt. I20分鐘

Gavin Forbes - Representing Tennis Players Pt. II15分鐘

Michael Whan - The LPGA Media Rights Agreement5分鐘

Play Act - Representing Individual Sport Athletes14分鐘

2 個閱讀材料

Guest Speaker Bios5分鐘

Reading Assignments20分鐘

1 個練習

Module 8 Quiz30分鐘

週

週 9

完成時間為 2 小時

Module 9: Representing the Professional Footballer Pt. I

An in-depth look into the life of a footballer, from the youth squad to the first team and after retirement. How to handle a player deciding whether or not to continue their career following a series of injuries. How to handle the career of the next young David Beckham, from loans to transfers to bumper contracts and more -- how to monetize the brand of your footballer, while ensuring their focus with success on the pitch.

完成時間為 2 小時

4 個視頻（總計 65 分鐘）, 2 個閱讀材料, 1 個測驗

4 個視頻

Lesson Introduction1分鐘

Danny Karbassiyoon - The Life of a Footballer13分鐘

Danny Karbassiyoon - The Life of a Scout20分鐘

Play Act - Representing Professional Footballers29分鐘

2 個閱讀材料

Guest Speaker Bio5分鐘

Reading Assignments20分鐘

1 個練習

Module 9 Quiz30分鐘

週

週 10

完成時間為 3 小時

Module 10: Representing the Professional Footballer Pt. II

完成時間為 3 小時

3 個視頻（總計 64 分鐘）, 2 個閱讀材料, 2 個測驗

3 個視頻

Carol Couse - Client Recruitment and Management15分鐘

Carol Couse - Process of a Transfer and Contract Negotiations24分鐘

Play Act - Agents in Soccer24分鐘

2 個閱讀材料

Guest Speaker Bio10分鐘

Reading Assignments20分鐘

1 個練習

Module 10 Quiz30分鐘

週

週 11

完成時間為 3 小時

Module 11: Representing the Professional Footballer Pt. III

An in-depth look into the operations of football club AFC Bournemouth with chairman Jeff Mostyn -- Jeff will also describe his roles with the FA Council. An analysis of the contract clauses in football, in particular release clauses, buyout clauses and sell-on clauses, and a brief glimpse into third-party ownership and how a transfer works. Finally, a look at the most influential agents in Europe and how they have come to be successful.

完成時間為 3 小時

4 個視頻（總計 60 分鐘）, 2 個閱讀材料, 2 個測驗

4 個視頻

Lesson Introduction1分鐘

Jeff Mostyn - Operating a Football Club Pt. I28分鐘

Jeff Mostyn - Operating a Football Club Pt. II16分鐘

Ron Katz - Safer Soccer13分鐘

2 個閱讀材料

Guest Speaker Bios5分鐘

Reading Assignments20分鐘

1 個練習

Module 11 Quiz30分鐘

常見問題

我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我购买证书后会得到什么？
您购买证书后，将有权访问所有课程材料，包括评分作业。完成课程后，您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以向无法承担学费的学生提供助学金。点击左侧‘注册’按钮下的‘助学金’链接即可申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。了解详情。

還有其他問題嗎？請訪問學生幫助中心。

Becoming a Sports Agent