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學生對 西北大学 提供的 体育营销 的評價和反饋

4.8
56 個評分
12 個審閱

課程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

熱門審閱

SM

Apr 12, 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

EE

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

篩選依據:

1 - 体育营销 的 15 個評論(共 15 個)

創建者 Mandeep A

Jun 09, 2019

Good informative course explaining details of sport marketing. Extremely helpful for countries such as India where sport leagues are new in-thing!

創建者 李毓铮

Jun 06, 2019

awsome!!!

創建者 Luis A L

Jun 02, 2019

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創建者 Karina A F

May 22, 2019

I really enjoyed this course, it was very interesting and gave me the chance to get closer to sponsorship. I'm very thankful!

創建者 Bruno Z

May 22, 2019

It was a basic course but useful as an introduction to Sports Marketing

創建者 Fetes S

May 22, 2019

It’s a great course. 10/10 for me.

創建者 Pietro P

Apr 23, 2019

I liked it so much

創建者 Karan M

Apr 14, 2019

It was great!

創建者 Steve M

Apr 12, 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

創建者 Sung J P

Mar 04, 2019

I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.

創建者 Gilberto B

Feb 28, 2019

It is good, but it is a bit too basic.

創建者 Esse O E

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

創建者 Mariam T

Feb 05, 2019

Absolutely amazing and interesting.

創建者 Maria G P

Jan 08, 2019

Very well done! I'd loved it, very detailed and usefull!

創建者 Amine A

Dec 09, 2018

Très belle formation à distance ! Je vous la recommande chaudement !