Service vs. Product Marketing in Sports

Loading...
西北大学
4.8(178 個評分) | 5.4K 名學生已註冊
查看授課大綱

審閱

4.8(178 個評分)
  • 5 stars
    146 ratings
  • 4 stars
    27 ratings
  • 3 stars
    5 ratings
VS

Oct 16, 2019

A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.

RL

Nov 05, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

從本節課中
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.

教學方

  • Candy Lee

    Candy Lee

    Professor

探索我們的目錄

免費加入並獲得個性化推薦、更新和優惠。