課程信息
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立即開始,按照自己的計劃學習。

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初級

完成時間大約為10 小時

建議:5 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為10 小時

建議:5 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Module 0. Prior to Beginning

In this module you will find information on how the MOOC works. Within the information provided, you will find the rules for participating in a competition run by the Johan Cruyff Institute, the prize for which is a scholarship grant toward enrolment in the Postgraduate in Sport Sponsorship course. The competition is voluntary; you can by all means take the MOOC without having to enter the competition. ...
2 個視頻 (總計 2 分鐘), 4 個閱讀材料
2 個視頻
Introductory video Sport Sponsorship MOOC1分鐘
4 個閱讀材料
Before we start10分鐘
About the course10分鐘
Frequently Asked Questions10分鐘
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant10分鐘
完成時間為 1 小時

Module 1. Basic principles of Sponsorship

If you're here, then that means that you have carefully reviewed the basic information contained in Module 0. Perfect! so let's begin!. As you will see, in this module you will find both basic information regarding the sponsorship, as well as information regarding the Cruyff Foundation, in which is included the cross-sectional case study that we will be focusing on over the weeks. With the Cruyff Foundation, you can become better acquainted with sponsorship and how it is essential to a foundation, in order for it to carry out your business activity. Likewise, you can find out what a sporting event consists of, what a Cruyff Court is, and how this can fall in line with those being sponsored. However.. on a step-by-step basis, we have time... not knowing where to start? Take a look at "Module 1 Presentation"....
5 個視頻 (總計 10 分鐘), 4 個閱讀材料, 1 個測驗
5 個視頻
Basic principles of sponsorship1分鐘
SPONSORSHIP. Basic principles and characteristics1分鐘
PATRONAGE. Basic principles and characteristics1分鐘
Video: Interview Pati Roura3分鐘
4 個閱讀材料
Visit the website of Johan Cruyff Foundation10分鐘
Cruyff Foundation: Because children should be active10分鐘
Introducing Richard Denton10分鐘
Recommended videos10分鐘
1 個練習
Module 120分鐘
2
完成時間為 1 小時

Module 2. The stakeholders of the sport sponsorship

Are you prepared for the second module? Let's take a further step into the world of sport sponsorship, throughout this module will be taking into consideration the relationship between a brand and an event, i.e., between the sponsor and the party being sponsored. For this reason, in this week's case study section, you will find information concerning the Cruyff Courts of the Cruyff Foundation, given that this will be the event that we will later be challenging you to sponsor. In addition, you will also find interesting information concerning supplementary material....
6 個視頻 (總計 12 分鐘), 4 個閱讀材料, 1 個測驗
6 個視頻
Main objectives of the sponsor1分鐘
Stakeholders in sponsorship1分鐘
Video: Interview Albert Amat2分鐘
Video: Interview Joan Porcar2分鐘
Video: Interview Cinto Ajram - Zurich Barcelona Marathon1分鐘
4 個閱讀材料
Cruyff Court Manual10分鐘
6vs6 Cruyff Court Guide10分鐘
Videos: Cruyff Foundation and Cruyff Courts10分鐘
Recommended videos10分鐘
1 個練習
Module 220分鐘
3
完成時間為 2 小時

Module 3. Activation for Sport sponsorship (I)

We are already half way through the course. How are you getting on? In the following modules, we will work on four types of activation: brand, business, internal and fan/external. Now we will start with the brand and business. So that you can deepen your knowledge of these, we propose some key contents, as well as a forum space, for you to share examples and reflect on the same. In the forum space you will also find examples of last years' activations. Before posting your message, check that your example contains all of the information requested (your will find the guidelines inside each of forum spaces). Don't forget to also take a look at the supplementary materials that we suggested for you....
4 個視頻 (總計 10 分鐘), 5 個閱讀材料, 1 個測驗
4 個視頻
Sponsorship activation2分鐘
Video: Interview Annamari Basora2分鐘
Rins van Kouwen about athletes and social networks2分鐘
5 個閱讀材料
Notes - Sponsorship Activation10分鐘
Videos about Cruyff Court10分鐘
Approximate costs: Cruyff Court 6vs610分鐘
Instructions to participate in the forums10分鐘
Recommended videos10分鐘
1 個練習
Module 320分鐘
4
完成時間為 1 小時

Module 4. Activation for Sport sponsorship (II)

After working on the types of brand and business activation, we will focus on the internal and external activation. In the module you will also find a space to share examples that you may find throughout the forums. In reference to the case study, you will find some of the best proposals for Sponsorship activation that your peers from last year's edition, have carried out. With their permission, we will share these with you so that the values can kick-start your engine to begin creating your very own proposal. Lot's of creative energy and let's hope that you enjoy this module....
2 個視頻 (總計 3 分鐘), 4 個閱讀材料, 1 個測驗
2 個視頻
Sponsorship activation (II)1分鐘
4 個閱讀材料
Sponsorship activation - Examples10分鐘
Examples sponsorship activations10分鐘
Instructions to participate in the forums10分鐘
Recommended videos10分鐘
1 個練習
Quiz Module 420分鐘
5
完成時間為 2 小時

Module 5. Share your activation proposal for a Cruyff Court tournament

¡Congratulations! You've already reached the last module, and therefore it's time to create your very own sponsorship activation proposal for a Cruyff Court tournament, as we arranged with Pep in the last week. In the module you'll find all the guidelines to prepare this. Once completed, you should submit the proposal to the department, as indicated, where it will be evaulated by some of your peers. Likewise, you will also need to evaluate the proposal of fellow peers under the heading that you will find in the module. If you would like to participate in the prize for a place in the Posgraduate in Sport Sponsorship, you must complete the respective Application Form....
2 個閱讀材料, 1 個測驗
2 個閱讀材料
Postgraduate Diploma in Sport Sponsorship Scholarship10分鐘
To support the Cruyff Foundation, make a donation and get children active!10分鐘
4.3
17 個審閱Chevron Right

75%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 RCJun 22nd 2017

This course has enabled me to gain knowledge about Sports Sponsorships. It is a very good introductory course for those who are looking to gain knowledge about the subject at the initial stage.

創建者 RKDec 1st 2016

I learned key messages and a way of thinking beyond what I knew about sport and sponsorship.\n\nThank you

講師

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Richard Denton

Freelance Sport Marketing Consultant and Professor
Johan Cruyff Institute

關於 巴塞罗那自治大学

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources. The UAB currently offers 81 degrees, 130 official Master Programmes and 183 UAB-specific Masters Degrees. In addition, it offers 174 lifelong learning programmes and 65 PhD Programmes, 27 of which have been distinguished through Quality Awards. The UAB has a total of over 3,500 teaching and research staff, over 2,000 administrative staff and over 40,000 students....

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