課程信息
4,115 次近期查看

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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初級

完成時間大約為10 小時

建議:5 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English)
User
學習Course的學生是
  • Marketing Specialists
  • Public Relations Specialists
  • Accountants
  • Lawyers
  • Product Managers
User
學習Course的學生是
  • Marketing Specialists
  • Public Relations Specialists
  • Accountants
  • Lawyers
  • Product Managers

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為10 小時

建議:5 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Module 0. Prior to Beginning

2 個視頻 (總計 2 分鐘), 4 個閱讀材料
2 個視頻
Introductory video Sport Sponsorship MOOC1分鐘
4 個閱讀材料
Before we start10分鐘
About the course10分鐘
Frequently Asked Questions10分鐘
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant10分鐘
完成時間為 1 小時

Module 1. Basic principles of Sponsorship

5 個視頻 (總計 10 分鐘), 4 個閱讀材料, 1 個測驗
5 個視頻
Basic principles of sponsorship1分鐘
SPONSORSHIP. Basic principles and characteristics1分鐘
PATRONAGE. Basic principles and characteristics1分鐘
Video: Interview Pati Roura3分鐘
4 個閱讀材料
Visit the website of Johan Cruyff Foundation10分鐘
Cruyff Foundation: Because children should be active10分鐘
Introducing Richard Denton10分鐘
Recommended videos10分鐘
1 個練習
Module 120分鐘
2
完成時間為 1 小時

Module 2. The stakeholders of the sport sponsorship

6 個視頻 (總計 12 分鐘), 4 個閱讀材料, 1 個測驗
6 個視頻
Main objectives of the sponsor1分鐘
Stakeholders in sponsorship1分鐘
Video: Interview Albert Amat2分鐘
Video: Interview Joan Porcar2分鐘
Video: Interview Cinto Ajram - Zurich Barcelona Marathon1分鐘
4 個閱讀材料
Cruyff Court Manual10分鐘
6vs6 Cruyff Court Guide10分鐘
Videos: Cruyff Foundation and Cruyff Courts10分鐘
Recommended videos10分鐘
1 個練習
Module 220分鐘
3
完成時間為 2 小時

Module 3. Activation for Sport sponsorship (I)

4 個視頻 (總計 10 分鐘), 5 個閱讀材料, 1 個測驗
4 個視頻
Sponsorship activation2分鐘
Video: Interview Annamari Basora2分鐘
Rins van Kouwen about athletes and social networks2分鐘
5 個閱讀材料
Notes - Sponsorship Activation10分鐘
Videos about Cruyff Court10分鐘
Approximate costs: Cruyff Court 6vs610分鐘
Instructions to participate in the forums10分鐘
Recommended videos10分鐘
1 個練習
Module 320分鐘
4
完成時間為 1 小時

Module 4. Activation for Sport sponsorship (II)

2 個視頻 (總計 3 分鐘), 4 個閱讀材料, 1 個測驗
2 個視頻
Sponsorship activation (II)1分鐘
4 個閱讀材料
Sponsorship activation - Examples10分鐘
Examples sponsorship activations10分鐘
Instructions to participate in the forums10分鐘
Recommended videos10分鐘
1 個練習
Quiz Module 420分鐘
4.4
19 個審閱Chevron Right

75%

通過此課程獲得實實在在的工作福利

來自Sport Sponsorship. Let them Play的熱門評論

創建者 RCJun 22nd 2017

This course has enabled me to gain knowledge about Sports Sponsorships. It is a very good introductory course for those who are looking to gain knowledge about the subject at the initial stage.

創建者 RKDec 1st 2016

I learned key messages and a way of thinking beyond what I knew about sport and sponsorship.\n\nThank you

講師

Avatar

Richard Denton

Freelance Sport Marketing Consultant and Professor
Johan Cruyff Institute

關於 巴塞罗那自治大学

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources. The UAB currently offers 81 degrees, 130 official Master Programmes and 183 UAB-specific Masters Degrees. In addition, it offers 174 lifelong learning programmes and 65 PhD Programmes, 27 of which have been distinguished through Quality Awards. The UAB has a total of over 3,500 teaching and research staff, over 2,000 administrative staff and over 40,000 students....

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