課程信息
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中級

完成時間大約為13 小時

建議:6 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English), 巴西葡萄牙語

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為13 小時

建議:6 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English), 巴西葡萄牙語

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

What is sports marketing?

10 個視頻 (總計 41 分鐘), 2 個閱讀材料, 1 個測驗
10 個視頻
Introduction to the Sports Marketing Course2分鐘
What is Sports Marketing?2分鐘
Sports Marketing Challenges4分鐘
Marketing Basics Applied to Sports Marketing3分鐘
The Traditional 4 P's: A Meaningful Update for Sports9分鐘
Interview with Katrina Adams, Chairman, CEO and President, U.S. Tennis Association5分鐘
Interview with Wally Hayward, CEO, W Partners5分鐘
Interview with Mark Silverman, President of Big Ten Network5分鐘
Module 1 Conclusion and Looking Ahead2分鐘
2 個閱讀材料
What to expect in this course10分鐘
Suggested readings for Module 110分鐘
1 個練習
Module 1 Practice Quiz4分鐘
2
完成時間為 1 小時

Sports Marketing: differences and similarities with other marketing

5 個視頻 (總計 28 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
Interview with Paulina Leperi, Former Manager of Delivery & Analytics, Nielson Catalina Solutions5分鐘
Interview with Geoffrey Goldman, Senior Director of Communications, Fox Sports Midwest5分鐘
Interview with Ken Babby, Owner, Akron RubberDucks & Jacksonville Jumbo Shrimp, Minor League Owner, USA Baseball5分鐘
Event Marketing & Management7分鐘
1 個閱讀材料
Suggested readings for Module 230分鐘
1 個練習
Module 2 Practice Quiz4分鐘
3
完成時間為 1 小時

Value: Sponsorship, Partnerships & Dynamic ticket pricing

8 個視頻 (總計 41 分鐘), 1 個閱讀材料, 1 個測驗
8 個視頻
Sponsorship Rights2分鐘
Activation: Bringing Sponsorship to Life3分鐘
Interview with Mark Repchak, Senior Director of Marketing and Media, Florida Citrus Sports4分鐘
Interview with Ryan Luckey, Assistant Vice President of Corporate Sponsorship, AT&T5分鐘
Mark Finn, Clinical Professor of Accounting, Kellogg School of Management5分鐘
The Value of Licensing3分鐘
Dynamic Ticket Pricing: Matt Notowidigdo, Associate Professor of Economics, Northwestern University10分鐘
1 個閱讀材料
Suggested readings for Module 340分鐘
1 個練習
Module 3 Practice Quiz
4
完成時間為 4 小時

Sports communication: press releases, media relations, public relations

5 個視頻 (總計 36 分鐘), 2 個閱讀材料, 2 個測驗
5 個視頻
Communication and Public Relations in Sports: Interview with J.A. Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications15分鐘
Public Relations: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program6分鐘
Press Releases & Communication Planning: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program7分鐘
Press Release Peer Review Overview1分鐘
2 個閱讀材料
Suggested readings for Module 41小時
Press Release Examples6分鐘
1 個練習
Module 4 Practice Quiz2分鐘
4.8
33 個審閱Chevron Right

來自体育营销的熱門評論

創建者 SMApr 12th 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

創建者 EMAug 28th 2019

I did really enjoyed the classes instead I did not get the certification because I did not pay for it, I learnt very useful information about sports marketing.

講師

Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

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