課程信息

19,223 次近期查看

Learner Career Outcomes

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為12 小時

建議:6 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English), 巴西葡萄牙語

Learner Career Outcomes

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為12 小時

建議:6 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English), 巴西葡萄牙語

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 1 小時

What is sports marketing?

完成時間為 1 小時
10 個視頻 (總計 41 分鐘), 2 個閱讀材料, 1 個測驗
10 個視頻
Introduction to the Sports Marketing Course2分鐘
What is Sports Marketing?2分鐘
Sports Marketing Challenges4分鐘
Marketing Basics Applied to Sports Marketing3分鐘
The Traditional 4 P's: A Meaningful Update for Sports9分鐘
Interview with Katrina Adams, Chairman, CEO and President, U.S. Tennis Association5分鐘
Interview with Wally Hayward, CEO, W Partners5分鐘
Interview with Mark Silverman, President of Big Ten Network5分鐘
Module 1 Conclusion and Looking Ahead2分鐘
2 個閱讀材料
What to expect in this course10分鐘
Suggested readings for Module 110分鐘
1 個練習
Module 1 Practice Quiz4分鐘
2

2

完成時間為 1 小時

Sports Marketing: differences and similarities with other marketing

完成時間為 1 小時
5 個視頻 (總計 28 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
Interview with Paulina Leperi, Former Manager of Delivery & Analytics, Nielson Catalina Solutions5分鐘
Interview with Geoffrey Goldman, Senior Director of Communications, Fox Sports Midwest5分鐘
Interview with Ken Babby, Owner, Akron RubberDucks & Jacksonville Jumbo Shrimp, Minor League Owner, USA Baseball5分鐘
Event Marketing & Management7分鐘
1 個閱讀材料
Suggested readings for Module 230分鐘
1 個練習
Module 2 Practice Quiz4分鐘
3

3

完成時間為 1 小時

Value: Sponsorship, Partnerships & Dynamic ticket pricing

完成時間為 1 小時
8 個視頻 (總計 41 分鐘), 1 個閱讀材料, 1 個測驗
8 個視頻
Sponsorship Rights2分鐘
Activation: Bringing Sponsorship to Life3分鐘
Interview with Mark Repchak, Senior Director of Marketing and Media, Florida Citrus Sports4分鐘
Interview with Ryan Luckey, Assistant Vice President of Corporate Sponsorship, AT&T5分鐘
Mark Finn, Clinical Professor of Accounting, Kellogg School of Management5分鐘
The Value of Licensing3分鐘
Dynamic Ticket Pricing: Matt Notowidigdo, Associate Professor of Economics, Northwestern University10分鐘
1 個閱讀材料
Suggested readings for Module 340分鐘
1 個練習
Module 3 Practice Quiz
4

4

完成時間為 4 小時

Sports communication: press releases, media relations, public relations

完成時間為 4 小時
5 個視頻 (總計 36 分鐘), 2 個閱讀材料, 2 個測驗
5 個視頻
Communication and Public Relations in Sports: Interview with J.A. Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications15分鐘
Public Relations: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program6分鐘
Press Releases & Communication Planning: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program7分鐘
Press Release Peer Review Overview1分鐘
2 個閱讀材料
Suggested readings for Module 41小時
Press Release Examples6分鐘
1 個練習
Module 4 Practice Quiz2分鐘
4.8

47 條評論

Chevron Right

來自体育营销的熱門評論

創建者 SPMar 4th 2019

I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.

創建者 VSOct 16th 2019

A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.

講師

Image of instructor, Candy Lee

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

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