Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.
I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.
A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.
Classes were easy to follow along and I loved being able to go at my own pace. The class material was clearly explained and the reading materials were all relevant. Great class!
This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.
Lots of reading material as well as interviews from people in the industry! The peer reviewing is helpful and I love that the course can be done at your own pace.
Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.
I did really enjoyed the classes instead I did not get the certification because I did not pay for it, I learnt very useful information about sports marketing.
Good informative course explaining details of sport marketing. Extremely helpful for countries such as India where sport leagues are new in-thing!
I am so happy with that course. I differently learned a lot out of it. I found out another creative side of me because of that course. Thank you!
I learned so much taking this course, thank you for allowing me to take this course and help me advance my career in the world of sports
Needs more in-course content, there are too many external links.\n\nI'd rather take north western's opinion on each issue in detail :)
I loved this class. Such a blessing that Professor Candy Lee took time to curate guest speakers and provide awesome content. Thanks!
Added certificate in my resume. Surely will help my future aspirations of being a sports journalist!
Good brief introductory course for amateurs with very good supplement reading content.
It was a good experience learning here. Hope to do some more courses in the future.
Great Insight on Sports marketing, strategies, dynamics, and many more ...
Excellent course that really dives into the concepts of sports marketing.
Great and informative course, will help me with my current business.
Excellent teaching method and great content. Highly recommended!