Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
- 5 stars77.82%
- 4 stars18.93%
- 3 stars2.51%
- 2 stars0.41%
- 1 star0.31%
Had a great course, litteraly i was learned a lot of things about sport& sponsorship marketing sales retail brands & all.. Each & every videos should teach good things&stuff..
A fantastic practical approach to the world of sports marketing. The information is given in interview format which for me, works better than a single person telling it!
Really helpful course covered a wide range of topics within sports marketing and assessments were really great at helping broaden out understanding in a practical way
Absolutely loved this course! Professor Lee, thank you so much for taking the time to develop relevant and engaging curriculum, including informative guest speakers.