Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
提供方
体育营销
西北大学課程信息
26,300 次近期查看
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中級
完成時間大約為14 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 土耳其語（Turkish）, 英語（English）, 西班牙語（Spanish）
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
中級
完成時間大約為14 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 土耳其語（Turkish）, 英語（English）, 西班牙語（Spanish）
提供方
西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
What is sports marketing?
Welcome to the first module of Sports Marketing. This course showcases sports-specific marketing strategies and trends. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept.
完成時間為 2 小時
10 個視頻 （總計 41 分鐘）, 2 個閱讀材料, 1 個測驗
完成時間為 2 小時
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.
完成時間為 2 小時
5 個視頻 （總計 28 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 2 小時
Value: Sponsorship, Partnerships & Dynamic ticket pricing
This module will explore how to gain value in brand and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential value of both will also be touched on.
完成時間為 2 小時
8 個視頻 （總計 41 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 3 小時
Sports communication: press releases, media relations, public relations
This module will cover the primary areas of communication in sports marketing. Sports-specific trends in public relations will be highlighted, along with specific examples. This module will also include a thorough overview of how to draft an effective press release.
完成時間為 3 小時
5 個視頻 （總計 36 分鐘）, 2 個閱讀材料, 2 個測驗
審閱
- 5 stars77.82%
- 4 stars18.93%
- 3 stars2.51%
- 2 stars0.41%
- 1 star0.31%
來自体育营销的熱門評論
由 JN 提供2020年7月29日
Had a great course, litteraly i was learned a lot of things about sport& sponsorship marketing sales retail brands & all.. Each & every videos should teach good things&stuff..
由 RP 提供2021年10月16日
A fantastic practical approach to the world of sports marketing. The information is given in interview format which for me, works better than a single person telling it!
由 SA 提供2020年11月5日
Really helpful course covered a wide range of topics within sports marketing and assessments were really great at helping broaden out understanding in a practical way
由 MS 提供2020年6月7日
Absolutely loved this course! Professor Lee, thank you so much for taking the time to develop relevant and engaging curriculum, including informative guest speakers.
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