課程信息
4.6
1,046 個評分
199 個審閱
專項課程

第 2 門課程(共 6 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為11 小時

建議:4 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將獲得的技能

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing
專項課程

第 2 門課程(共 6 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為11 小時

建議:4 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Big Data

In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights. ...
Reading
10 個視頻(共 43 分鐘), 8 個閱讀材料, 1 個測驗
Video10 個視頻
Social Data Flows from a Single Source5分鐘
Data Extraction from Social Documents6分鐘
Accuracy of Text Analysis2分鐘
Data Extraction from Photos and Videos7分鐘
Overview of the IBM Cloud4分鐘
Step 1 to Sign Up for IBM Cloud System3分鐘
Step 2 - Getting your 6 month upgrade for IBM Cloud2分鐘
Step 3 to Upgrade your IBM Cloud Account to 6 months3分鐘
Sign up for Lexalytics Semantria2分鐘
Reading8 個閱讀材料
Welcome to MOOC 2!10分鐘
Meet Your Instructors10分鐘
Grading and Logistics10分鐘
Social Marketing Toolkits10分鐘
Course Bookstore10分鐘
A Note on the Frequency of Capstone Offerings10分鐘
Special Tools and Information for You10分鐘
Having Problems with IBM and Lexalytics?10分鐘
Quiz1 個練習
Quiz 110分鐘
2
完成時間(小時)
完成時間為 3 小時

Big Information

In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems. ...
Reading
14 個視頻(共 141 分鐘), 3 個閱讀材料, 1 個測驗
Video14 個視頻
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search6分鐘
Free Keyword & Pay Per Click Analytics Tools 2018 - KWFinder, Socialert & Google Adwords10分鐘
Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co6分鐘
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6分鐘
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6分鐘
Free Holistic Social Analytics Tools 2018 - SocialMention & Brand2414分鐘
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1分鐘
Social Monitoring4分鐘
Salesforce Social Studio - formerly Radian610分鐘
Analyzing YOUR markets using Watson Analytics for Social Media [WASM] 119分鐘
Analyzing YOUR markets using Watson Analytics for Social Media [WASM] 219分鐘
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15分鐘
Social Marketing Toolkit Pt. 1c - Analyzing Content12分鐘
Reading3 個閱讀材料
The How-to Section10分鐘
Change is constant! Please read before doing social analytics10分鐘
Lexalytics Links10分鐘
Quiz1 個練習
Quiz 26分鐘
3
完成時間(小時)
完成時間為 3 小時

Big Insights

In this module, you will learn how data is transformed into actionable insights for your social marketing programs. ...
Reading
8 個視頻(共 47 分鐘), 3 個閱讀材料, 2 個測驗
Video8 個視頻
Transforming Data to Information5分鐘
IBM Bluemix5分鐘
New Bitly Instructions10分鐘
IBM Cloud Personality Insights2分鐘
IBM Cloud Visual Recognition System3分鐘
IBM Cloud Tone Analyzer3分鐘
Peer Review Assignment Step by Step12分鐘
Reading3 個閱讀材料
Question for Discussion10分鐘
IBM Cloud Celebrity Analyzer10分鐘
Hearing Your Target Market through Social Tools10分鐘
Quiz1 個練習
Quiz 34分鐘
4
完成時間(小時)
完成時間為 1 小時

Real-Time in Action

In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening. ...
Reading
6 個視頻(共 36 分鐘), 3 個閱讀材料, 1 個測驗
Video6 個視頻
Engagement Strategies7分鐘
Building Social Relationships7分鐘
Taco Bell War Room5分鐘
Crisis Management10分鐘
Social Insights for Content Strategies4分鐘
Reading3 個閱讀材料
A Visit to Taco Bell Headquarters10分鐘
Download the Lecture Video Slides10分鐘
What Comes Next?10分鐘
Quiz1 個練習
Quiz 48分鐘
4.6
職業方向

36%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 WLMay 26th 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

創建者 SJApr 2nd 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

講師

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

關於 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 Social Media Marketing 專項課程

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

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