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第 4 門課程(共 7 門)

開始攻讀學位

嘗試觀看 Master of Business Administration (iMBA) 學位的課程視頻、閱讀課程以及完成自主學習作業

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:4 weeks of study, 8-10 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Mobile MarketingSocial MediaDigital MarketingMarketing Channel

第 4 門課程(共 7 門)

開始攻讀學位

嘗試觀看 Master of Business Administration (iMBA) 學位的課程視頻、閱讀課程以及完成自主學習作業

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:4 weeks of study, 8-10 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Course Overview and Principles and Concepts

In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course....
9 個視頻 (總計 53 分鐘), 9 個閱讀材料, 2 個測驗
9 個視頻
1-1 Understanding Marketing as Communication5分鐘
1-2 Marketing Communication Functions and Challenges5分鐘
1-3 The Media and Mediums of Marketing Communication2分鐘
1-4 Evolution of Marketing Media2分鐘
1-5 Marketing Communication Using Traditional Media Channels2分鐘
1-6 Advantages and Disadvantages of Mass Marketing Communication3分鐘
Interview: Jan Slater - Chief Marketing Officer24分鐘
Like this course? Learn more with the iMBA! (optional)1分鐘
9 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
Glossary10分鐘
Brand Descriptions10分鐘
About the Rubric for Peer Assessment10分鐘
Social Media10分鐘
Getting to Know Your Classmates10分鐘
Module 1 Overview10分鐘
Module 1 Readings30分鐘
2 個練習
Orientation Quiz10分鐘
Module 1 Quiz20分鐘
2
完成時間為 4 小時

The Changing Landscape

In the second module, the instructor will discuss the impacts of digital media and information technologies on human communication in general and on marketing in specific. ...
5 個視頻 (總計 47 分鐘), 2 個閱讀材料, 2 個測驗
5 個視頻
2-2 The Impacts of Digital Media on Human Communication9分鐘
2-3 Defining Features of Digital Media Technologies5分鐘
2-4 The Impacts of Digital Media on Marketing Communication7分鐘
Interview: The Trade Desk19分鐘
2 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings30分鐘
1 個練習
Module 2 Quiz20分鐘
3
完成時間為 2 小時

Core Strategies

In this module, the instructor will provide an overview of three widely adopted digital marketing strategies: online display advertising, search engine marketing, and social media marketing. ...
4 個視頻 (總計 49 分鐘), 2 個閱讀材料, 1 個測驗
4 個視頻
3-2 Overview of Search Marketing12分鐘
3-3 Overview of Social Media Marketing13分鐘
Michelle Stenger - Illinois Athletics16分鐘
2 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings
1 個練習
Module 3 Quiz20分鐘
4
完成時間為 5 小時

Growing Trends and New Frontiers

In the last module, learners will first learn about content marketing and mobile marketing, the two marketing strategies unique to the digital environment. Then, the instructor will discuss the impacts of digital technologies on out-of-home (OOH) marketing and direct marketing. Finally, the instructor will speculate and present the future of digital marketing communication by focusing on the rise of mix-reality technologies....
7 個視頻 (總計 55 分鐘), 2 個閱讀材料, 2 個測驗
7 個視頻
4-2 Content Marketing Part 27分鐘
4-3 Mobile Marketing Part 110分鐘
4-4 Mobile Marketing Part 215分鐘
4-5 Out-of-Home (OOH) Marketing5分鐘
4-6 Direct Marketing in the Digital Era3分鐘
4-7 New Frontiers in Digital Marketing Communication5分鐘
2 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings
1 個練習
Module 4 Quiz26分鐘
4.2
270 個審閱Chevron Right

42%

完成這些課程後已開始新的職業生涯

33%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 LMAug 30th 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

創建者 BMOct 23rd 2017

it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.

講師

Avatar

Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising

領先獲取學位

此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。立即開始學習開放課程或專項課程,觀看 iMBA 教師的課程並完成自主學習作業。 完成每門課程後,您將獲得一個證書,您可以添加到 LinkedIn 和簡歷中。 如果申請並被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

關於 数字化营销 專項課程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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