課程信息
4.4
1,638 個評分
325 個審閱
專項課程

第 3 門課程(共 7 門)

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為12 小時

建議:4 weeks of study, 8-10 hours/week...
可選語言

英語(English)

字幕:英語(English)

您將獲得的技能

Data AnalysisData Visualization (DataViz)Marketing AnalyticsMarketing Performance Measurement And Management
專項課程

第 3 門課程(共 7 門)

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為12 小時

建議:4 weeks of study, 8-10 hours/week...
可選語言

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 5 小時

Course Overview and Marketing Analytics Process

In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. Lesson 1 will lay out the Marketing Analysis Process (MAP), a step-by-step procedure for conducting thorough and insightful digital data analyses. Each step of MAP will be introduced with key activities....
Reading
4 個視頻 (總計 26 分鐘), 9 個閱讀材料, 4 個測驗
Video4 個視頻
About Prof Kevin Hartman3分鐘
Lesson 1: Following the MAP, Part 17分鐘
Lesson 1: Following the MAP, Part 27分鐘
Reading9 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
About the Rubric for Peer Assessment10分鐘
Glossary10分鐘
Brand Descriptions10分鐘
Social Media10分鐘
Getting to Know Your Classmates10分鐘
Module 1 Overview10分鐘
Module 1 Readings10分鐘
Quiz3 個練習
Orientation Quiz10分鐘
Lesson 1 Practice Quiz4分鐘
Module 1 Quiz20分鐘
2
完成時間(小時)
完成時間為 3 小時

Data Collection

In this module, you will learn the steps of the Marketing Analytics Process, unstructured data, three primary methods for collecting web-based data and tools analysis can use to collect, store, and analyze data. As a result of these activities, you will learn extensively about planning for and collecting data for your analysis projects....
Reading
4 個視頻 (總計 29 分鐘), 2 個閱讀材料, 4 個測驗
Video4 個視頻
Lesson 2: Preparing for the Analysis Journey, Part 26分鐘
Lesson 3: Data Collection Part I: Unstructured Data7分鐘
Comments by Prof Rhiannon Clifton1分鐘
Reading2 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings10分鐘
Quiz3 個練習
Lesson 2 Practice Quiz4分鐘
Lesson 3 Practice Quiz4分鐘
Module 2 Quiz20分鐘
3
完成時間(小時)
完成時間為 3 小時

Data Analysis

In this module, you will learn about data collection, data review, data biases, and data management tools. As a result of this module’s activities, you will have an in-depth understanding of structured data and know how to ensure your data is error-free and ready for analysis....
Reading
3 個視頻 (總計 24 分鐘), 2 個閱讀材料, 4 個測驗
Video3 個視頻
Lesson 5: Data Management in Practice, Part 18分鐘
Lesson 5: Data Management in Practice, Part 23分鐘
Reading2 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings10分鐘
Quiz3 個練習
Lesson 4 Practice Quiz4分鐘
Lesson 5 Practice Quiz4分鐘
Module 3 Quiz20分鐘
4
完成時間(小時)
完成時間為 3 小時

Data Visualization

In this module, you will learn how to coax insights from data that can be used to direct marketing decisions and the effective communication of data insights to stakeholders. As a result of this module’s activities, you will gain hands-on experience in data analysis and learn to make more memorable presentations and data visualizations....
Reading
4 個視頻 (總計 34 分鐘), 2 個閱讀材料, 4 個測驗
Video4 個視頻
Lesson 6: Insights from Digital Data Pt.26分鐘
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 18分鐘
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 27分鐘
Reading2 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings10分鐘
Quiz3 個練習
Lesson 6 Practice Quiz4分鐘
Lesson 7 Practice Quiz4分鐘
Module 4 Quiz20分鐘
4.4
325 個審閱Chevron Right
職業方向

33%

完成這些課程後已開始新的職業生涯
工作福利

38%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 OAMar 1st 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

創建者 ASApr 13th 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

講師

Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business
Graduation Cap

立即開始攻讀碩士學位

此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

關於 数字化营销 專項課程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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