This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
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I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
It was easier than I thought in the sense that there weren't actually analytical exercises or presentation to practice, but still good overview of approach and techniques of digital analytics.
It teaches you a lot of things that are required for an analyst. Considering today's innovative market, this course helps you to understand how you analyze the market or company or any data.
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
關於 数字化营销 專項課程
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