2-1.1 Module 2 Overview: Discovering & Reaching Your Target Consumers

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Digital Marketing, Social Media, Content Marketing, search marketing, Brand Communication

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DA

2020年11月16日

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I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

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2020年5月24日

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It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

從本節課中

Online and Video Marketing

In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers. 

教學方

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    Mike Yao

    Professor of Digital Media, Department Head

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