課程信息
4.5
258 個評分
72 個審閱
專項課程

第 7 門課程(共 7 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為20 小時

建議:6 weeks of study, 5-7 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將獲得的技能

Marketing PlanDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management
專項課程

第 7 門課程(共 7 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為20 小時

建議:6 weeks of study, 5-7 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 7 小時

Course Overview & Module 1 Client/Brand Analysis

In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign. ...
Reading
9 個視頻(共 190 分鐘), 10 個閱讀材料, 1 個測驗
Video9 個視頻
Weekly Deliverables3分鐘
Meet and Greet: Faculty and Client meetup29分鐘
Hangout 1 - Elizabeth Distel-Grainger32分鐘
Hangout 2- Bosch and Kevin Hartman44分鐘
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger36分鐘
Know the Client: Grainger11分鐘
Campaign Management at Grainger13分鐘
Display Advertising at Grainger11分鐘
Reading10 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
Social Media10分鐘
Getting to Know Your Classmates10分鐘
About the Client10分鐘
Problem Statement10分鐘
Glossary10分鐘
Hangouts with the Client10分鐘
Module 1 Overview10分鐘
Rubric for Module 1 Peer Assessment10分鐘
2
完成時間(小時)
完成時間為 2 小時

Module 2 The Consumer Decision Journey

In this module, you will complete the PLAN part of the Marketing Analytics Process. You will map out the Consumer Decision Journey for the scenarios described in the Problem Statement and identify key objectives, the questions to be answered, and plan out your data collection....
Reading
2 個閱讀材料, 1 個測驗
Reading2 個閱讀材料
Module 2 Overview10分鐘
Rubric for Module 2 Peer Assessment10分鐘
3
完成時間(小時)
完成時間為 2 小時

Module 3 Collect and Analyze Data

In this module, you will continue along the Plan, Collect, Analyze, Report framework you learned in the Marketing Analytics courses to prepare the foundation for your marketing campaign....
Reading
2 個閱讀材料, 1 個測驗
Reading2 個閱讀材料
Module 3 Overview10分鐘
Rubric for Module 3 Peer Assessment10分鐘
4
完成時間(小時)
完成時間為 2 小時

Module 4 The Channel and Content Strategy

In this module, you will identify and describe the marketing strategy and digital channels to be used for the campaign....
Reading
2 個閱讀材料, 1 個測驗
Reading2 個閱讀材料
Module 4 Overview10分鐘
Rubric for Module 4 Peer Assessment10分鐘
4.5
職業方向

23%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利
職業晉升

10%

加薪或升職

熱門審閱

創建者 AROct 19th 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

創建者 AMDec 6th 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing

講師

Avatar

Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration
Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business
Avatar

Rhiannon Clifton

Program Director
Charles H. Sandage Department of Advertising
Avatar

Vishal Sachdev

Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration
Avatar

Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising

關於 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

關於 数字化营销 專項課程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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