The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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來自DIGITAL MARKETING CAPSTONE的熱門評論
My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.
Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.
Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing
Very well planned and comprehensive. Nicely captures all the areas and learning in previous modules(courses) and then asks to apply the concepts learned.
Excellent course! well structured, gives you an overall perspective of Digital Marketing. Willing to gain deeper learning on the topics discussed.
The most challenging and interesting project of the Digital Marketing course, thanks to all the professors for their excellent approach.
A great ending to the specialization. Though I'd suggest perhaps creating a new capstone in a year or so, it's feeling a tad outdated.
This course really stretched my horizons and it put a practical delivery just like my experience inside of a corporation would demand.
This was a challenging class that truly put your knowledge to the test. I felt it was very representative of a real-world problem.
The assignments have helped a lot in learning about the concepts through research and applying it to the real-time business case.
Great Course. Wonderful Faculty. Highly recommended for everyone looking to start a career in Digital Marketing.
Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing
The course made me know the practical difficulties and understand the concept in a better manner.
This a great course. You put in work all you have learn during the 6 courses. 100% Recommended
Great course to understand Digital Marketing concepts and apply in real case scenarios.
Great way to learn how to prepare a digital marketing plan in a step by step basis.
Excellent course, the only advice is it takes 10-12 hrs per week, plan accordingly.
Excellent course to guide you through the Final Project of the Specialization.
I will highly recommend this Specialization. I have learned a lot. Thanks
Not easy, but worth it, especially if Digital Marketing is your career.
關於 数字化营销 專項課程