學生對 ESSEC商学院 提供的 酒店分销基础 的評價和反饋

I really liked this course and the insights given into hotel distribution and its channels. There have been things to take away from this which I have immediately been able to apply to my current job position and has positively affected the way I perceive and run my business today! The only sad part about this course is that it is a little outdated and a lot of complimentary reading links don't work!

A very well planned and resourceful course on Hotel distribution which covers all the aspects of hotel distribution in 360* way.

This course was designed with real life examples, therefore was matching my experience where now I can apply to my daily job to improve our hotel scores and to evaluate the our distribution channels. Thank you.

VERY DETAILED

I have learnt so much and now inspired to continue to learn more.... well structured course

Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.

extremely good, and a must take for any kind of business.

Core Concepts and Easy to Relate!!

In general, the module introduces to how optimising your distribution channels is a important part to be competitive into the hotel industry. Even though, there is a important inclination towards OTAs channels and Hotels brand.com sites, than for other traditional channels, it does cover main important points of today's challenges for properties.

It's amazing to learn something new in my professional area.

Thank you

Very Very Educating.

I was pleasantly surprised to realize that I enjoyed this course! The topics were interesting and going through and passing the course assignments helped boost my confidence in discussing hotel business with industry partners. This course is highly recommended, thanks ESSEC and Coursera!

G

Great course by talented professors! Thanks a lot!

The content of the course is very dense and of good value. I really enjoyed not only the quality of the lectures and energy of the professors, but also the diversity of assignments, ranging from reading business articles on related topics and analyzing hotels economics in terms of marketing expenditures. One thing that needs to improved - please add more up-to-date articles, so that business cases presented are relevant in such a fast-changing industry as on-line marketing.

Very Good

Very good course. Great overview on Hotel distribution from many perspectives. Balances well the pros and cons of the various channels. Good essays as well

The course content is amazing and very informative. I am not from hospitality sector but I understood all the concepts and because of all the quizzes and assignments, now I feel more confident in finding a job in hospitality sector.

This has been a start into a fascinating new world. I liked the teachers explanation, very clear and concise

love this course, learned a lot because of it. cant wait to start the next one

Good insight on the basics of hotel distribution

I would like to say, this course have a great information, the videos are very interest. In the first week I though that could be, a little bit bored, but with the second week, I became more compromised with all information that bring.

very useful and informative

A must do curse for everyone on hospitality industry.

One of the best courses on Coursera. Thoughtfully designed and well structured.