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返回到 酒店分销基础

學生對 ESSEC商学院 提供的 酒店分销基础 的評價和反饋

4.7
1,215 個評分

課程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

熱門審閱

IM

2016年9月6日

I like it and I did never imagined the abundance of its content based on today's market.

Really the course helped me a lot and immediately started implementing what I learned.

Thank you Coursera

LD

2018年1月6日

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

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51 - 酒店分销基础 的 75 個評論(共 291 個)

創建者 Giuliana L

2020年2月17日

Me pareció muy bueno y completo. Ahora tengo una mejor idea de como aprovechar al máximo los canales de distribución para mi hotel y hacer lograr obtener el mejor rendimiento.

創建者 weng k

2018年10月22日

i've accidentally click cancel subscription, but i will repurchase again. Is really informative and helping to understand in more systematically way. Strongly recommend.

創建者 Shakur R

2019年2月25日

Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.

創建者 Herwin

2015年11月18日

For my first online course and wishing to have a broader knowledge of hotel distribution, it has been very enriching and will undoubtedly help me in the near future.

創建者 Hugo V

2020年4月21日

It was a very useful program, perfectly explained, with the right amount of content, exercises and extra readings that enrich the learning process. 100% recommended

創建者 yasmin m z a

2021年1月5日

Excelente! es un curso en el cual no solo reforcé lo que lleve aprendiendo en mi carrera y el trabajo sino que también pude actualizarme, lo recomiendo totalmente.

創建者 Ricardo a c c

2020年5月4日

A general knowledge about the different channels of distribution of a hotel in the market. What they are, the challenges and suggestions for an optimum management.

創建者 Yuanqiang P

2019年4月18日

A very good source to get the basic knowledge of the fundamentals of hotel distribution.

Makes me better to get involved in the next course, revenue management.

創建者 Aina H

2019年11月18日

Immersive course with clear explanation and examples. Might need a few updates though. Recommended for people who already are familiar with the hotel industry

創建者 Xiaolei Z

2022年1月15日

​It's my first time doing online course with coursera,I find it's very useful and the organization of course is perfect, I love it and I will continue learn!

創建者 Christos K

2020年9月23日

Very Insightful course to the understanding of hotel distribution systems, the channels that can be adopted by each property, and the pros and cons of each!

創建者 Twinkal D

2017年12月21日

The Course widened my knowledge about Hotel chains, Marketing strategies and OTAs as effective partners. Thank you coursera for such wonderful opportunity.

創建者 Yanick L

2017年3月8日

Very good course. Great overview on Hotel distribution from many perspectives. Balances well the pros and cons of the various channels. Good essays as well

創建者 Ibán M T

2015年10月26日

The cuorse was really amazing and has infomation that approach into the business providing encourage.

I am expecting for the next, see you soon!

Thanks you.

創建者 Kannan S

2021年4月6日

Gained an in-depth knowledge on Hotel Distribution and how best a hotel can work with an OTA.Special Thanks to our Learned Instructor Mr.Peter O'Connor.

創建者 Maureen W N

2020年6月23日

Was Challenging in the beginning but that pushed me to concentrate more and work harder.

Both tutors were excellent. Looking forward to the next Course!

創建者 Zulqarnain C

2022年6月5日

it was an excellent course, after going through this , i have learned a lot of new attributes which can be utilised to increased the revenue of hotel.

創建者 Ben L

2020年4月11日

Really helpful for my career as i am working in hospitality. Clearly video and conprehensive syllabus. Thank you very much instructor Peter O' Connor.

創建者 Avril C

2016年6月28日

Extremely information course. This will definitely assist hotel managers to understand and manage their performance in the distribution landscape.

創建者 Gerry D

2021年1月20日

A great course that helps understand the hotel distribution strategy & plan of action for selling rooms profitably through a variety of channels

創建者 anissa d

2019年11月25日

Truly interesting. Good overview and clear explanations of Hotel distribution, including case study and interviews of key players.

I recommend.

創建者 Sahil S

2020年8月5日

They provide us a great platform for a beginner to learn and get thorough with the basics of distribution management.

Thank you for the team.

創建者 Vivian A

2022年3月5日

I think is a great course Ilove all the things I learn, im going to continue because i want to learn more, the methodology is easy and great

創建者 Алексей К

2020年2月9日

Great information that you can't find easily enough in web. Structured and understandable. Thank you, Coursera and ESSEC Business School!

創建者 Enrique F

2016年8月1日

Great course. Would probably be better if a component of the grade was assigned by the professors and not only by peer-graded assesments.