Chevron Left
返回到 酒店分销基础

學生對 ESSEC商学院 提供的 酒店分销基础 的評價和反饋

4.7
597 個評分
129 個審閱

課程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

熱門審閱

IM

Sep 07, 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

LD

Jan 07, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

篩選依據:

51 - 酒店分销基础 的 75 個評論(共 126 個)

創建者 Shivam S

May 15, 2016

It is a very informative, well designed course.

創建者 Saurabh

Aug 31, 2017

Great course

創建者 SONIA A

Jul 04, 2017

excellent course. thank you

創建者 javier P G

Oct 03, 2016

Excellent course about Hotel distribution, The course give me tools to apply right away on my job.

創建者 António S P

Oct 18, 2015

Concise, objective, update and pratical.

創建者 Claudia C

Jun 04, 2017

excellent

創建者 Avril C

Jun 28, 2016

Extremely information course. This will definitely assist hotel managers to understand and manage their performance in the distribution landscape.

創建者 Sissi Z

Aug 23, 2016

Great fundamental information of Hospitality.

創建者 Stevie S

Dec 12, 2017

Thank you!

創建者 Quang V

Feb 23, 2016

Excellent!

創建者 ibrahim m

Sep 07, 2016

I like it and I did never imagined the abundance of its content based on today's market.

Really the course helped me a lot and immediately started implementing what I learned.

Thank you Coursera

創建者 Herwin

Nov 18, 2015

For my first online course and wishing to have a broader knowledge of hotel distribution, it has been very enriching and will undoubtedly help me in the near future.

創建者 Alexis B

Mar 27, 2018

Excellent MOOC qui offre un contenu structuré de la distribution dans l'hôtellerie. J'invite non seulement les personnes qui souhaitent s'orienter vers la profession de revenue managers, que les commerciaux, chefs de produit TO, à suivre ces MOOC de l'ESSEC. Les 3 points forts à mon sens :

1/ La structure des cours qui permet d'avoir une vision complète; libre à chacun d'effectuer ses propres recherches pour aller plus loin et creuser les sujets qui le concerne /l'intéresse plus.

2/ La parcours permet d'avoir un diplôme (et l'afficher sur son profil Linked In), ce qui est gage de confiance pour les potentiels recruteurs.

3/ La qualité générale des informations; croisement de regards de professionnels et de professeurs.

Merci ! A quand un MOOC le front office dans l'hôtellerie ?

創建者 ALEXANDRE P N

Oct 21, 2015

A very intersting view of the hotel distribuition. To Know OTA's

創建者 Marcelo N

Mar 07, 2016

Very good and uptaded content on new hotel distribution ecosystem

創建者 Eefke v D

Oct 10, 2017

Great course. Well-informed teachers, interesting and accurate information, and assignments that match the information taught.

創建者 Olena P

Feb 07, 2016

Very detailed and easy to understand lectures, that discover complicated inside of hotel industry in a simple way. Great professors made my pleasant learning experience.

Thank you so much!

創建者 Thomas G

Mar 07, 2016

I thoroughly enjoyed this entry-level course on the topic. Excellent material, very up-to-date and thoroughly prepared. The presentations are quite energetic, with gestures a bit over the top, but the content is worth watching every minute.

創建者 Rom S

Feb 06, 2016

Truly broaden my knowledge in this field. Thanks so much :)

創建者 Undral M

Aug 24, 2016

Very informative course. Really glad that i took this course.

創建者 Constantinos D

Jan 17, 2016

Before attending this course, I was really "lost" in the online travel distribution world with the feeling of falling behind in knowledge. Once I started the course, I got a very clear, structured and practical way of understanding what's happening in hotel distribution, apply acquired skills in quizzes, exercises and real-life examples and assignments and be prepared to assist or consult hotel managers on how to handle such issues.

創建者 Jaqueline B

Nov 22, 2017

Love this course, until now I have learned a lot!

創建者 Ariana V T

Nov 15, 2016

Es la primera vez que llevo un curso online, la verdad nunca imaginé que pudiese ser tan completo y dinámico. Para ser un curso introductorio me parece que te hace ver temas muy interesantes y aplicativos desde la primera semana, he aprendido muchos términos hoteleros que antes no comprendía, analizar cada estrategia que usan los hoteles para atraer clientes y buscar rentabilidad. Estoy segura que el siguiente curso será mucho más interesante y definitivamente aportará en mi carrera profesional.

創建者 Twinkal D

Dec 21, 2017

The Course widened my knowledge about Hotel chains, Marketing strategies and OTAs as effective partners. Thank you coursera for such wonderful opportunity.

創建者 Ashley R

Nov 13, 2016

This is an excellent training program that will definitely clarify all your basics.