In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
- 5 stars77.94%
- 4 stars16.91%
- 3 stars3.34%
- 2 stars0.89%
- 1 star0.89%
Was Challenging in the beginning but that pushed me to concentrate more and work harder.
Both tutors were excellent. Looking forward to the next Course!
it was an excellent course, after going through this , i have learned a lot of new attributes which can be utilised to increased the revenue of hotel.
A general knowledge about the different channels of distribution of a hotel in the market. What they are, the challenges and suggestions for an optimum management.
The course content is great, and the teacher is fantastic.
It needs some updating though. 7 years is a lot. The industry has changed a bit since.
關於 酒店管理：分销、营收和需求管理 專項課程
Market hospitality services, manage demand, and optimize revenue.