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返回到 酒店分销基础

學生對 ESSEC商学院 提供的 酒店分销基础 的評價和反饋

4.7
1,020 個評分
237 條評論

課程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

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IM
2016年9月6日

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

LD
2018年1月6日

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

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26 - 酒店分销基础 的 50 個評論(共 238 個)

創建者 Cristina R

2020年8月4日

This course has been very insightful, providing a clear framework for further analysis and practice of the hotel distribution. The concepts shared served as an important background to my daily job in Hospitality Marketing.

創建者 Pratyush R

2020年5月22日

As a tourism student this course has been really helpful to me. I am planning to build a career in hotel industry, specifically in marketing. So this course gave me a good knowledge in the field of distribution of hotel.

創建者 Katrina G

2018年2月12日

At first it was hard to follow tutors due to thick accent and very speedy talking, but I managed to learn to pause at the right moments :) The content provided is great and very constructive, gives you a crash course.

創建者 Lemuel C

2020年6月19日

Very detailed, yet easy to understand and follow. Would definitely recommend this course. Even with experience in hotel distribution, found myself learning new things and able to keep up to date with latest trends.

創建者 Mario J F

2020年5月29日

Great Course, if you wish to learn the basics of Hotel Distribution or just refresh your knowledge this course is an amazing tool. My compliments to ESSEC and Professor Peter they achieved a great learning product!

創建者 Ramin Z

2019年1月14日

This course was designed with real life examples, therefore was matching my experience where now I can apply to my daily job to improve our hotel scores and to evaluate the our distribution channels. Thank you.

創建者 Leonardo D

2018年1月7日

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

創建者 ibrahim m

2016年9月7日

I like it and I did never imagined the abundance of its content based on today's market.

Really the course helped me a lot and immediately started implementing what I learned.

Thank you Coursera

創建者 Antonio J R M

2018年9月6日

You need to take this course to better understand why revenue is such an important thing to implement at a hotel. This course guides you on basic things that will help at better managing a hotel

創建者 Olena P

2016年2月7日

Very detailed and easy to understand lectures, that discover complicated inside of hotel industry in a simple way. Great professors made my pleasant learning experience.

Thank you so much!

創建者 Giuliana L

2020年2月17日

Me pareció muy bueno y completo. Ahora tengo una mejor idea de como aprovechar al máximo los canales de distribución para mi hotel y hacer lograr obtener el mejor rendimiento.

創建者 weng k

2018年10月22日

i've accidentally click cancel subscription, but i will repurchase again. Is really informative and helping to understand in more systematically way. Strongly recommend.

創建者 Shakur R

2019年2月25日

Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.

創建者 Herwin

2015年11月18日

For my first online course and wishing to have a broader knowledge of hotel distribution, it has been very enriching and will undoubtedly help me in the near future.

創建者 Hugo V

2020年4月21日

It was a very useful program, perfectly explained, with the right amount of content, exercises and extra readings that enrich the learning process. 100% recommended

創建者 yasmin m z a

2021年1月5日

Excelente! es un curso en el cual no solo reforcé lo que lleve aprendiendo en mi carrera y el trabajo sino que también pude actualizarme, lo recomiendo totalmente.

創建者 Ricardo a c c

2020年5月4日

A general knowledge about the different channels of distribution of a hotel in the market. What they are, the challenges and suggestions for an optimum management.

創建者 Yuanqiang P

2019年4月18日

A very good source to get the basic knowledge of the fundamentals of hotel distribution.

Makes me better to get involved in the next course, revenue management.

創建者 Aina H R

2019年11月18日

Immersive course with clear explanation and examples. Might need a few updates though. Recommended for people who already are familiar with the hotel industry

創建者 Christos K

2020年9月23日

Very Insightful course to the understanding of hotel distribution systems, the channels that can be adopted by each property, and the pros and cons of each!

創建者 Twinkal D

2017年12月21日

The Course widened my knowledge about Hotel chains, Marketing strategies and OTAs as effective partners. Thank you coursera for such wonderful opportunity.

創建者 Yanick L

2017年3月8日

Very good course. Great overview on Hotel distribution from many perspectives. Balances well the pros and cons of the various channels. Good essays as well

創建者 Ibán M T

2015年10月26日

The cuorse was really amazing and has infomation that approach into the business providing encourage.

I am expecting for the next, see you soon!

Thanks you.

創建者 Maureen W N

2020年6月23日

Was Challenging in the beginning but that pushed me to concentrate more and work harder.

Both tutors were excellent. Looking forward to the next Course!

創建者 Le T H B

2020年4月11日

Really helpful for my career as i am working in hospitality. Clearly video and conprehensive syllabus. Thank you very much instructor Peter O' Connor.