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返回到 酒店分销基础

學生對 ESSEC商学院 提供的 酒店分销基础 的評價和反饋

4.7
1,215 個評分

課程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

熱門審閱

IM

2016年9月6日

I like it and I did never imagined the abundance of its content based on today's market.

Really the course helped me a lot and immediately started implementing what I learned.

Thank you Coursera

LD

2018年1月6日

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

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26 - 酒店分销基础 的 50 個評論(共 291 個)

創建者 Mohanan A

2022年1月30日

This course is very helpful in my hospitality career. Having worked with wellness section of a hospitality industry, I am indeed a fortunate enough to under go this course, and do my best of time to learn about hotel management "The fundamentals of hotel distribution". My sincere thanks.

創建者 Wilson E

2017年6月12日

This was a great course. I had no background knowledge of channel management and online travel agencies and indirect and direct marketing when I started. It has fulfilled my objective on being a better business partner with industry knowledge and has also helped build my business acumen.

創建者 Madelynn A

2020年8月21日

This course was very informative and helped me gain knowledge in Revenue and Hotel distribution. It was user friendly and easy to follow. I like how it sets up deadlines for you so that you are not falling behind and if you are, you'll have time to catch up.

創建者 Anoop J

2020年5月5日

Loved it! I will highly recommend this course for all hoteliers. No matter how many years of experience a hotelier has, its important to understand sales strategy and this course is one of the best!

Its all about sell sell sell

Sincerely,

Anoop Jayaprakash

創建者 Maryamii

2022年3月22日

The course was excellent. It was up-to-date and new that I could not learn from anywhere. Very capable teachers taught us. The files and contents of this course were very comprehensive and useful for me. Thanks to ESSEC Business School and Coursera.

創建者 Vikas K

2020年7月22日

Excellent course, where you can enhance your knowledge and Hotel skills.

I will definitely recommend and go ahead with this specialisation course. I am very glad to complete my first course from Coursera " The fundamentals of hotel distribution."

創建者 Ani A

2020年4月18日

Interesting and important information who works in hospitality sphere or wants to get general information about this sphere. Good lecturers with good examples and in the last week, interesting meetings whith Expedia and Booking representatives.

創建者 Thomas G

2016年3月7日

I thoroughly enjoyed this entry-level course on the topic. Excellent material, very up-to-date and thoroughly prepared. The presentations are quite energetic, with gestures a bit over the top, but the content is worth watching every minute.

創建者 Yarelis M S

2017年4月3日

I would like to say, this course have a great information, the videos are very interest. In the first week I though that could be, a little bit bored, but with the second week, I became more compromised with all information that bring.

創建者 Daniel T H

2017年8月20日

Excellent presentation, deep diving in many important issues of distribute hotel the most effective ways in this dynamic industry- as we are finishing construction of a small independent hotel it was an eye opinion exposure for me !

創建者 Pratik Z

2016年3月26日

The course content is amazing and very informative. I am not from hospitality sector but I understood all the concepts and because of all the quizzes and assignments, now I feel more confident in finding a job in hospitality sector.

創建者 Jérémie L

2020年6月3日

A good introductory course to hotel distribution, I would recommend it to people starting in the industry or willing to switch career. Some elements are a bit outdated but they don't really impact the value provided by the course.

創建者 SUKSHAM K

2020年8月6日

Thankyou coursera and ESSEC Business school for preparing such a helpful course. My experience has been nothing but positive. I really enjoyed the online course. I thought it was well planned and layed out, easy for me to follow

創建者 Yassin Z

2017年6月11日

very good presented and comprehensive to all distribution channels and tactics

the material are very good. and easy to understand.

i recommend this course for everyone willing to study and learn about the hotel distributions.

創建者 Cristina R

2020年8月4日

This course has been very insightful, providing a clear framework for further analysis and practice of the hotel distribution. The concepts shared served as an important background to my daily job in Hospitality Marketing.

創建者 Pratyush R

2020年5月22日

As a tourism student this course has been really helpful to me. I am planning to build a career in hotel industry, specifically in marketing. So this course gave me a good knowledge in the field of distribution of hotel.

創建者 Katrina G

2018年2月12日

At first it was hard to follow tutors due to thick accent and very speedy talking, but I managed to learn to pause at the right moments :) The content provided is great and very constructive, gives you a crash course.

創建者 Saulo R J

2022年7月27日

Very few travel professionals, even experienced ones, know in reality how hotel industry really operates. This course was a real eye-opener, and made my life as produt manager at a Tour Operator company much easier.

創建者 Lemuel C

2020年6月19日

Very detailed, yet easy to understand and follow. Would definitely recommend this course. Even with experience in hotel distribution, found myself learning new things and able to keep up to date with latest trends.

創建者 Mario J F

2020年5月29日

Great Course, if you wish to learn the basics of Hotel Distribution or just refresh your knowledge this course is an amazing tool. My compliments to ESSEC and Professor Peter they achieved a great learning product!

創建者 Ramin Z

2019年1月14日

This course was designed with real life examples, therefore was matching my experience where now I can apply to my daily job to improve our hotel scores and to evaluate the our distribution channels. Thank you.

創建者 Paupardin

2021年2月28日

This MOOC was simply outstanding. Very interesting lectures with top professors, very clear. I learned a lot and have the impression I understand the issues much better. Strongly recommended !

創建者 Lina M Q C

2021年2月26日

Es un extraordinario curso para personas que no tienen conocimientos sobre este tema. Definitivamente ha valido cada minuto invertido. Lo ideal es hacer todo el Mooc. Sin duda lo recomiendo.

創建者 Swagat R P

2022年2月18日

One of the best courses that I found on Coursera that not only teaches the basics of Hotel Distribution but helps you dive deeper into the very subject and helps in gaining a needful skill.

創建者 Olena P

2016年2月7日

Very detailed and easy to understand lectures, that discover complicated inside of hotel industry in a simple way. Great professors made my pleasant learning experience.

Thank you so much!