Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
創建者 Joaquín C M•
Dec 03, 2018
Very interesting and useful. With this course you can learn in a few weeks the basics of Marketing Science, what it has became a must in business, specially for decision making.
創建者 Pranjal S•
May 21, 2017
Excellent Course. Excellent Professors. Really opened my mind to the possibilities of using Data for far superior Business results. The Industry wide examples were eye openers.
創建者 Jijin T•
Apr 23, 2017
Gave a great perspective about how to go about with data; the do's and dont's. Would be interested in reading more relevant articles to further enhance interest in the subject.
創建者 Azhar I•
Apr 26, 2017
Thank you so much! This course is my first course what I have done!!! The content is really interesting and useful! And I so much love professor's passion about Customer Data!
創建者 Kelvin W•
Sep 23, 2015
It will give you the ability to converse, to imagine, and to know what should someone do in the era of Big Data. It won't give you the technical ability to implement it though
創建者 Pankaj R•
Mar 21, 2019
How to create valuable data, ranking of the customers according to there presence, marketing techniques, customer data collection applications and many more. thank you somuch
創建者 Tara P•
Nov 21, 2019
Found this course super interesting, as as challenging (specifically Week 2). The application of our learnings in Week 5 really interesting and put the theory into practice.
創建者 Liam Y•
Dec 24, 2017
I really enjoyed this course as it linked my experience in economics and statistics in an interesting and engaging manor, teaching me new ways to look at customers and data.
創建者 Francisco E B•
Oct 10, 2016
Very Good material, the topics are very well presented and explained. The approach is didactic and the additional material gives room to further exploration. I do recommend.
創建者 Rana S G•
Jul 01, 2016
This is a fantastic course. It is broadened my horizon on how business should focus on customer who matter. Faculty is excellent and so is the content. Delivery is awesome.
創建者 Wenqi O•
Dec 18, 2018
Super great class. The way that this course teaches me is interactive and stimilates a lot of personal thinking. Also the structure of the course is super lean and clear.
創建者 Brent A•
Aug 03, 2018
Really good course to start with.
Professors are very engaged, content is very well structured and evaluations are fair; so long as you actively watched the video content.
創建者 Yuzheng A•
Jul 18, 2017
I learned a lot in this course! I would like to thanks for this course for motivating me to explore more application of customer analytics and case studies in real life.
Aug 17, 2019
Very Clear and concise module. Explains terms and theories with great examples and clarity. Recommended for anyone, even without previous knowledge of analytics domain.
創建者 vivek g•
Sep 11, 2018
this is a great course, to understand the perspective of customer analytics at basic level. This project really helps in building foundation of customer data analytics.
創建者 Manuj B•
Aug 29, 2018
This course has given me a lot of insights about Customer Analytics. The questions were a bit tricky at times, but make you understand through the depth of the lectures
創建者 Juan d D A H•
Oct 01, 2019
Un muy buen curso para entender a mayor profundidad el CLV y cuál debería ser el acercamiento de un analista ante toda la cantidad de información que tiene a la mano.
創建者 LUIS H B•
May 16, 2016
Excellent instructor and material provided to support the Course.
Definitely a MUST have Course for professionals looking to improve their Marketing Analytics Skills.
創建者 Saurabh S•
Aug 21, 2016
I was felt really honored by doing this course under the Wharton University. The study material were really good and quiz were brain storming. Thank you very much.
創建者 Aparna M•
Mar 21, 2016
This has been a great course and I would highly recommend it to others. The course allows us to understand Customer Analytics as a beginner and it builds our knowl
創建者 Muhammad E•
Oct 30, 2017
A great course that provides learners with an insight of what firms are doing today to maximize their profit. Great instructors, enjoyable experience, I loved it.
創建者 Muhammad M M•
Nov 02, 2016
Great insights for someone who isn't well versed in these fields of data collection. Also sums up customer data analysis well in a short while. Great instructors!
創建者 HONEY S•
Dec 03, 2019
It was an enlightening course for me which has opened my eyes to much greater realities in the field of marketing analytics. a must for a marketing professional.
創建者 Deepak S•
Nov 23, 2016
it is very insightful to learn about descriptive, predictive and prescriptive analytics. It helped me bridge the knowledge gaps in customer marketing analytics.