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返回到 Digital Product Management: Modern Fundamentals

學生對 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的評價和反饋

4.7
2,133 個評分
645 條評論

課程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

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LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

SG

May 22, 2020

It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.

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201 - Digital Product Management: Modern Fundamentals 的 225 個評論(共 650 個)

創建者 Suresh N

Jun 06, 2020

Great learning on some product management topics. Alex was very clear in explaining the whole thing. Will definitely try to explore further and go deep in this

創建者 Garima s

Jun 25, 2020

Its very goood for beginners in the field of digital product management because it taught us very basics which is very much needed for be a marketing student.

創建者 Destinnie P

Aug 10, 2019

This course was full of useful information, tips, and tools that can be applied to product management. I will be using many of these skills in my new PM role.

創建者 Likith R

May 20, 2020

It was really a good course which helped me increase my knowledge on the basics and hope it will help me further on in the upcoming years. Thank you so much!

創建者 Priya R

Apr 28, 2020

Great coursework for getting started with the concepts of Product management. Clear and concise lecture material with information rich discussions sessions.

創建者 Nastassja H

Dec 02, 2019

Really enjoyed this course and have recommended it to several others. Very practical advice and I appreciated the interviews with people in the 'real' world.

創建者 Jonathan T

Nov 07, 2017

An excellent overview of the product management function with colored feedback from actual PMs across a variety of companies. I highly recommend this course!

創建者 Sudipta D

Jul 06, 2020

A very good course and covers all the important aspects of product management . With this course I can cultivate a new way of practicing product management.

創建者 Sriman K P

Apr 30, 2020

I learned the key terminologies, framework and mindset a product manger should have. The examples and the videos from product managers are very insightful.

創建者 Ryan F

Nov 22, 2019

Very informative and easy to understand. I liked how Alex brought in professionals across multiple industries to share their experience and insights. -Ryan

創建者 Jake E

Oct 11, 2018

Wow Incredibly comprehensive and actionable yet not to much time is required, clearly solid product management fundamentals were used creating this course

創建者 Juan J O M

Jul 16, 2020

Excelente curso. Me ayudó mucho a entender el rol del PM en una empresa y de cómo usar herramientas en mi trabajo o en mis proyectos personales. Gracias!

創建者 Vatsal P V

Jun 25, 2020

A very well explained and detailed course. It helped me gaining the necessary skills for this field and prepared me for future endeavors in this field.

創建者 Ian M

May 06, 2020

Well planned and executed the fundamentals of the course. It was really helpfull and I learned usefull tools and skills to my own career. Thanks a lot!

創建者 Alex W

Jul 28, 2020

Great introduction to the formal tools of product management. Very useful as someone who started a tech company, and does app development consulting.

創建者 Renzil D

Jun 13, 2020

Great articulated course content. Im really happy that the high quality of resources provided were practical and will aid in my professional progress

創建者 Nicolas A

May 10, 2020

Excellent course on Product Manager! Ideal for all who interact on a daily basis with the product team, or for those in a PM role wanting to upskill.

創建者 Vipin S

Jul 29, 2019

Yet another gem of a course from Darden. Digital Product Management, including comments from industry practitioners, was a pleasure to learn about.

創建者 Rafael C

Mar 22, 2020

I really liked the way the course was provided. Easy to understand with a lot of useful information and real-live interviews with Product Managers

創建者 Fabrice L

May 03, 2019

I was pleasantly surprised by how pragmatic and interesting this course was for Product Managers. I liked the most of the interviews and material.

創建者 Rob M

May 18, 2020

Excellent and thought provoking course, which has helped to shape my thinking about what product management really is and how to perform it well.

創建者 Poorva M

Aug 25, 2017

Extremely well structured course. Lots of real life examples and techniques have been explained which made it highly relatable. Thanks Alex! :D

創建者 Enzo C C

Jun 28, 2020

Great class. It includes a very structure explanation of the main elements required in Product Management, as well as many practical examples!

創建者 Frederic

Jul 02, 2019

Well structured and explained. Good to grasp what is digital product manager does and have a glance at the methods/tools that can be applied.

創建者 Dhairya M

Jul 05, 2020

An excellent course by Prof Cowan. I enjoyed learning the fundamentals of Product Management and look forward to applying these in my work!