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學生對 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的評價和反饋

4.7
1,034 個評分
300 個審閱

課程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

熱門審閱

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

NK

Dec 24, 2018

This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks

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201 - Digital Product Management: Modern Fundamentals 的 225 個評論(共 300 個)

創建者 SYED H H

Aug 26, 2019

this course helped me understand the role of Product Manager... nice teacher.. good way of teaching and the case studies were also helpful.

創建者 Zishan

Aug 26, 2019

Great Course for Product Managers. Learn new skills to expands tool sets.

創建者 Frederic

Jul 02, 2019

Well structured and explained. Good to grasp what is digital product manager does and have a glance at the methods/tools that can be applied.

創建者 maria

Jul 01, 2019

Very useful, great examples and tools, interesting interviews with experienced professionals and a big list of tips to better manage innovation and product development. Worth it!

創建者 Rebecca G

Jul 06, 2019

The content was easy to digest and understand in small bits. It made it easy to listen to the lessons when I had time. The quiz responses to incorrect answers were set up well. Instead of providing the correct answer I was told which video to watch again.

創建者 Isichei A

Jul 07, 2019

Awesome delivery with clear examples you can relate to your everyday job. I'll recommend this course to anyone thinking of getting started in product management.

創建者 thomas

Sep 01, 2019

Great course with meaningful insights into digital product management. Really enjoyed the videos and supplementary resources.

創建者 Randy T

Sep 03, 2019

This course is really good. I love to learn a lot of things from the basic of product management until how we can execute it during the sprint.

All of the information is easy to use especially in my personal experience.

創建者 Bryan F

Sep 06, 2019

Great course. Looking forward to "testing" these concepts!

創建者 Ann M

Sep 05, 2019

I enjoyed taking this course. The videos were interesting and easy to follow and stay engaged. I enjoyed the mix of lecturer, guest speakers, quizzes and diagrams.

創建者 Douglas E

Sep 11, 2019

Curso fantastico! Bastante completo e traz uma perspectiva bacana para aplicar no dia a dia.

創建者 Jan W

Sep 15, 2019

Super summary of key skills you need as a PM for digital products, very well presented and encouraging to use in daily business.

創建者 Adrien A

Sep 14, 2019

Great class with general information on Product Managers best practices. Experienced Product Managers can also benefit from the course.

創建者 Oluwasayo T

Jun 12, 2019

Super applicable immediately.

創建者 Wrath_Of_God

Jun 10, 2019

It is a brilliant course. It has been well structured by the faculty. It brought along a wide canvas of knowledge and stood up to my expectations. I would recommend this course to people willing to get through the fundamentals of the Product Management sphere.

創建者 Christos B

Jun 15, 2019

Excellent Course for Product Manager and Product Owners.

創建者 V S V S

Sep 20, 2019

Very Crisp and concise course especially the initial 2 weeks.

創建者 Ahmed M M A

Sep 18, 2019

A good way to start

創建者 Sagar G

Sep 22, 2019

It is an amazing course for beginners and intermediate professionals. The way Prof. Alex explains the concepts is clear and fluid. It is leaning a bit towards the entrepreneurial side. As an aspiring product manager, I learnt structured thinking an implementation skills from this course. I would totally recommend this course to the aspiring and existing product managers.

創建者 Ravi S

Oct 18, 2019

Excellent course!

創建者 Faizan A

Sep 28, 2019

A lot of great material packed into this short course.

創建者 Antonio M

Sep 28, 2019

AS a Product Manager, I'm finding the structure, content and frameworks used in this course of the utmost quality. They are having a direct impact in how I manage my products development, stake holders relations and hoy I relate with the rest of the team.

THANKS!!!!!!!

創建者 Vishesh A

Sep 27, 2019

The course is just amazing. Thanks Alex for a great course. I am now motivated to learn more about PM roles. If you are interested in this course you can go through the course review -

1. Course is addictive and contains a comprehensive introduction to core principles and exciting frameworks/methods used in Product Management.

2. Most interesting part is when the real Product Managers- Nir Eyal , David Chait, David Bland, Tamara Carleton, Ph.D., Eric Qi Dong ,Kiran Kadambi, Andrew Kritzer, Jim Rose , Greg Cohen and Nastia Root, talk about how they applied those core principles and frameworks in their use cases. Thanks everyone.

3. The major part of this course focusses on the importance of achieving customer desirability through agile methodologies.

4. Teaches some great frameworks such as Business Model Canvas, Hook Framework and many others. I really loved the idea of Hook Framework, Lean Startup and Corporate Innovation Pipeline.

5. Touches upon the importance of Design Thinking in developing great processes for identifying personas, problems, and alternatives.

創建者 Evgeni K

Sep 25, 2019

This is one of the best courses related to product management that I studied. Even experienced product leaders can get new insights and think of products that they built in the past and what could been built differently and better

創建者 Abhiseka M

Sep 27, 2019

A very good course for professional who are in product manager role or wants to get into product manager role in future.I find it very satisfactory and up to the mark.I may use of the artifact and tools mentioned in this course in my current project.