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返回到 Digital Product Management: Modern Fundamentals

學生對 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的評價和反饋

4.7
1,021 個評分
296 個審閱

課程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

熱門審閱

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

JH

Jun 26, 2019

Great overview of product management in a digital world. It was very accessible to a beginner like myself. There are a ton of great tools and process that are easily transferable to the real world.

篩選依據:

176 - Digital Product Management: Modern Fundamentals 的 200 個評論(共 296 個)

創建者 William V

Jul 27, 2019

Great practical knowledge that I could instantly use on my work to improve my products!

創建者 Mia B

Jul 28, 2019

Great course. Love the instructor's teaching style.

創建者 Vipin S

Jul 29, 2019

Yet another gem of a course from Darden. Digital Product Management, including comments from industry practitioners, was a pleasure to learn about.

創建者 Aamina R

Jul 29, 2019

really like

創建者 Leandro d l S

Jul 29, 2019

Excellent course. Level of detail is enough to understand and the additional resources have what you need to keep learning and applying your lesson to real work!

創建者 Satyukov S R

Jul 31, 2019

It's amazing! I got all what i want to know for starting! Thank you!

創建者 Himanshu C

Aug 06, 2019

The course is well structred and covers every aspect of product management. The guest invited really helped to gain practical knowledge

創建者 Rafael R P

Aug 06, 2019

Really really good

創建者 Akil B

Aug 07, 2019

This course provided lots of tools and techniques to start building successful products.

創建者 Abhishek S

Jun 01, 2019

I loved the course and there were extensive topics which has been covered in this course,which equip me to take my first steps towards Product Management.Thanks Alex & all other collaborators who have helped me throughout the course

創建者 vaibhav

May 31, 2019

Great Course! for all who currently works as a product manager or looking for a role of product manager in near future.

創建者 Sampath k

May 30, 2019

This course gave me a very clear mental model of what a PM should do. It was very interesting throughout. Every week i learned something new, i unlearned something i though i knew.

The icing on the cake is this course will not only make you a PM but also an entrepreneur. It is balanced towards both enterprise and statup world

Thanks Alex for such a wonderful course.

創建者 Kanushka S J

May 19, 2019

This is an excellent course indeed in every aspects. I have learned the much needed Product Management fundamental and also current trends and best practices. Alex has a great teaching and practical experience in delivering what we want to learn and the course is well organized. I really like the talk sessions with industry partners. The resources section have lots of valuable things that we can learn. Thank you Alex, UOV - Darden School of Business and Coursera platform for giving me this valuable opportunity to learn.

創建者 Joao G C G M B

May 20, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

創建者 Johannes B W

May 23, 2019

I'm totally a Newbie about Digital Product Management. I learn a lot of New Things. I hope this Certificate will advance my career. Thank you Professor Alex Cowan for teaching me a lot of things.

創建者 Ankur B

Jun 05, 2019

It is a great course for some starting with products.

創建者 Christian L

Aug 11, 2019

Great course with a lot of useful content interestingly presented!

創建者 Destinnie P

Aug 10, 2019

This course was full of useful information, tips, and tools that can be applied to product management. I will be using many of these skills in my new PM role.

創建者 Unnikrishnan R N S

Aug 12, 2019

Very helpful course for product management

創建者 PK

Aug 11, 2019

This is an excellent course for professionals who wants to break into product manager role. It benefits experienced PMs as well, in brushing up their PM fundamentals and providing the overall context. Alex provides a whole lot of frameworks, techniques and methods with ease and makes it very relevant with occasional interviews with subject matter experts in those specific areas. Overall, a 5-star course!

創建者 Aviram V

Aug 19, 2019

Superb course, brilliant, practical examples. A must for all UX and Product managers.

創建者 Salomon K

Aug 21, 2019

Great course to gain an understanding about what product management is about, especially if you don't come from a product background. It likely doesn't give you the required knowledge to apply for a product management job, but it definitely teaches you the language and mindset to be conversant on the topic.

創建者 Will M

Aug 23, 2019

Really helpful course that provides a basic overview of product management

創建者 Gustavo A d C

Aug 22, 2019

The instructor of the course presents the content with a lot of knowledge and deep understanding on a easy to absorb manner.

The content is really dense and i had to keep coming back to lectures to get a better understanding so maybe it could go a little deeper on a few of those if the course was longer.

Overall I am really satisfied with the content and teaching methods and I believe the course has contributed a lot to me.

創建者 Tarun K

Aug 25, 2019

Great Learning