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學生對 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的評價和反饋

4.7
1,019 個評分
295 個審閱

課程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

熱門審閱

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

NK

Dec 24, 2018

This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks

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76 - Digital Product Management: Modern Fundamentals 的 100 個評論(共 296 個)

創建者 Juan

Oct 21, 2018

Great course to have a large understanding of what product management is emphasising its interface role within the company. Highly recommend to people that want a hands-on course on Product Management.

創建者 Jennifer E

Jun 15, 2017

This is one of the best courses I have taken at Coursera and I have taken over 25-30. It covers practical product management, and supplied the student with actual tools and references to achieve the process. The professor has pulled material from cutting edge books and practitioners to craft a product management workflow/lifecycle that is actionable. Thank you sir!

創建者 Gresë K B

Aug 13, 2017

A very good overview of product management fundamentals. Highly recommend it to everyone just starting in product management or wanting to know more about this field.

創建者 Andrey S

Sep 25, 2017

Probably the best introduction-level course on digital product management available online. Provide a lot of great insights in addition to a general overview of PM activities!

創建者 Nadisha S

Mar 21, 2018

Great material, pace and awesome professor!

創建者 Puranjay M

Aug 20, 2017

A really good introductory course to what product managers do and how they can improve.

創建者 Jaume R P

Mar 04, 2018

Very useful and great course to learn modern fundamentals of PM

創建者 DIONYSIOS Z

Sep 20, 2017

Excellent course - recommend it 100% to anyone that wants to be a product manager or works currently in a similar role. The teacher knows what is talking about, presenting a lot of frameworks that can be used in real life. Relevant & updated information, summarizing in a well documented format all the principles that you should know in the modern workplace.

創建者 Sorina J

May 02, 2018

Great overview course with plenty of tips of practical relevance. Thank you!

創建者 Ashay T

Jan 25, 2018

The course is structured very well - it walks you through different aspects in the life of a product manager, different people they interact with, common mistakes worth avoiding and provides guidance around the recommended ways to interact with different stakeholders to get things done in a mutually beneficial way. Examples provided put theory into a practical context and help you ingrain them better. A recommended course for anyone looking to work with / as a PM in a more cohesive manner!

創建者 Bash N

Sep 02, 2017

A great course on Product Management. I learnt a lot of new concepts and provided me with a lot of tools.

創建者 Ximena L G

Apr 21, 2018

Amazing, interactive and clear way to discuss Product Management! Full of examples and practical tips, thanks so much

創建者 Aarthi

Apr 09, 2018

Really good in breaking things down the concepts with examples for a beginner to understand the process or framework.

創建者 용재 조

Aug 02, 2017

Good

創建者 Poorva M

Aug 25, 2017

Extremely well structured course. Lots of real life examples and techniques have been explained which made it highly relatable. Thanks Alex! :D

創建者 CHIEH Y H

Feb 04, 2018

great course for beginning to know what jobs and sense PM should have. Come to try, or you will regret missing it.

創建者 Max-Elie S

Mar 06, 2018

great overview of the fundamentals of project management

創建者 Anurag P

Mar 01, 2018

This is the first course that I have used on COURSERA with my Girlfriend. Alex was 8.5/10 according to me.

創建者 Geetha P

Jun 29, 2018

Good course for obtaining a complete fundamental overview of being a successful PM !

創建者 Monika M

Jun 25, 2017

Extremely useful course, it helps you advance in your PM career but also give you hints to upgrade any digital project you have in mind from a web page, video game, blog etc.

創建者 Jonathon G

Oct 15, 2017

Okay - so this experience has been amazing. First time through a Coursera. Great content taught by an articulate practitioner! I'm looking forward to applying these principles and techniques to my startup!

創建者 Robianesar B

Nov 03, 2017

Great course, it really bring you up to speed the knowledge of Product Management. The content, examples and the instructor way of teaching are excellent. Highly recommended.

創建者 Valerio R

Nov 08, 2017

very useful, well made course

創建者 Gregorio C

Jul 23, 2017

A very useful course about Product Management. Lo raccomando!

創建者 Alexey P

Jan 17, 2018

The great course!