Chevron Left
返回到 Digital Product Management: Modern Fundamentals

學生對 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的評價和反饋

4.7
1,026 個評分
298 個審閱

課程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

熱門審閱

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

JH

Jun 26, 2019

Great overview of product management in a digital world. It was very accessible to a beginner like myself. There are a ton of great tools and process that are easily transferable to the real world.

篩選依據:

51 - Digital Product Management: Modern Fundamentals 的 75 個評論(共 299 個)

創建者 Alexey T

Apr 05, 2019

Just amazing!

I am impressed. Clever and useful.

創建者 Shantanu B

Apr 06, 2019

I am a senior dev guy who needed a good product perspective. This course definitely served that purpose. On top of that it made me really find interest in this new function. It will definitely make the job of working with product teams easier for me. I think Alex did a great job of teaching this course.

創建者 Ashish B

Feb 19, 2019

A great course with several examples across different industries for the learner to learn the subject. The interviews with PMs from eBay to google to startup founders made the material lot more fun and exciting to learn and understand.

創建者 Alexander S

Jan 26, 2019

thank u

創建者 Jay B

Jan 26, 2019

Consumable, yet comprehensive, and extremely actionable. Especially when paired with the resources and venture design website. Hate to say it, but probably more tangibly valuable than any of my MBA courses. I also used some of the material for "what is your thought process" type questions in an DPM interview, and the interviewees were blown a way.

創建者 Mike N

Jan 27, 2019

very structure and handson

創建者 Luong C C

Jul 16, 2018

Great course to understand how to be a success product manager

創建者 Diederik T

Jul 22, 2018

Lovely course. Great introduction to digital product management and a stepping stone towards my personal future as PM.

創建者 Andy

Jul 26, 2018

This was a terrific introduction and explanation of recent concepts and methods which a product manager can use to be much more effective in his or her role. Alex Cowan did an outstanding job in presenting the information clearly and in keeping me engaged. For the most part, the guest speakers were very informative. I have not checked the repository of the content, so cannot speak to that (another comment may be forthcoming... ) I say this because I would like the opportunity to refer to the documentation from time to time, to refresh my memory, when needed. Really enjoyed it, and learning the material.

創建者 Gaurav

Jul 28, 2018

Extremely nice and concise course, deals with relevant areas of product management. Beautifully structured course.

創建者 sanket p

Apr 01, 2018

Very good course to beginners in Product Management, I am a Digital marketing professional who just jumped into this domain and this course is helping me amazingly to be very effective during our meetings and staying at next level while application of Fundamentals.

創建者 Vivek B

Aug 16, 2017

excellent insights from industry, well structured course material

創建者 Tristan J

Oct 17, 2017

Absolutely loved this, the presenter explains everything in a concise and practical manner and the information covered is fantastic.

創建者 Stefan W

Dec 07, 2017

I looked for a new approach in product management and Alex fulfilled my expectations with his course. He is passionate about product management and likes to share his experiences. For someone whose English is not his mother tongue, Alex communicates it in a very comprehensible and pictorial way. His network of experts is suitably diverse. However, I had some problems understanding them.

創建者 Andrey S

Sep 25, 2017

Probably the best introduction-level course on digital product management available online. Provide a lot of great insights in addition to a general overview of PM activities!

創建者 Jamie R

Jan 22, 2018

Very good learning videos with excellent accompanying materials on Alex's website.

創建者 Sai L M

Jun 30, 2017

Loved it all. Thank you so much Alex .

創建者 Gresë K B

Aug 13, 2017

A very good overview of product management fundamentals. Highly recommend it to everyone just starting in product management or wanting to know more about this field.

創建者 Jaume R P

Mar 04, 2018

Very useful and great course to learn modern fundamentals of PM

創建者 Monika M

Jun 25, 2017

Extremely useful course, it helps you advance in your PM career but also give you hints to upgrade any digital project you have in mind from a web page, video game, blog etc.

創建者 Bogdan P

Oct 27, 2017

Terrific recap and clarifications even for experienced product managers.

創建者 Luke K

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

創建者 Ximena L G

Apr 21, 2018

Amazing, interactive and clear way to discuss Product Management! Full of examples and practical tips, thanks so much

創建者 Anurag P

Mar 01, 2018

This is the first course that I have used on COURSERA with my Girlfriend. Alex was 8.5/10 according to me.

創建者 Jonathan T

Nov 07, 2017

An excellent overview of the product management function with colored feedback from actual PMs across a variety of companies. I highly recommend this course!