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學生對 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的評價和反饋

4.7
1,034 個評分
300 個審閱

課程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

熱門審閱

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

NK

Dec 24, 2018

This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks

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26 - Digital Product Management: Modern Fundamentals 的 50 個評論(共 299 個)

創建者 Tony B

Jan 05, 2019

This is a brilliant high level introduction to Product Management with further reading and work available to deep dive into some of the concepts and tools introduced through the lectures.

Alex is a super engaging, clear and personable lecturer with a great list of guest speakers who relate the course content to real life scenarios and experience.

I truly believe that this course helped me get my first junior product role during a career transition from project management into product management.

創建者 Ariel W S

Jan 29, 2019

Solid course, it is impressive to see how refined the lean startup approach has become. I have already begun to use some of these lessons in my professional role.

創建者 Kamal K

Feb 02, 2019

The course structure and the frameworks explained can be applied into practice immediately. I would recommend this course for both existing and future product managers alike.

創建者 Hu W

Nov 23, 2018

This is very good course that provide a overall introduction to people who are beginner in the PM roles and also good PM or Higher Management for self examination.

創建者 Suren K

Nov 08, 2018

Great course taught by a great instructor. Would definitely take other courses with Alex

創建者 Stephen L

Nov 27, 2018

Very practical advice and tools to update my PM skillset. Off to brush up my SQL skiils now!

創建者 Rakesh S

Nov 13, 2018

This is simply a Great course. Thank you, Alex.

創建者 Priyank A

Jan 17, 2019

This course is blessing. Professor Alex has put a very informative course. To give a particular example, the business model canvas is super efficient over pages long B-Plans. Even though I don't write a B-Plan but I do have read them and I can already see its effectiveness.

創建者 Shiraz Z K

Jan 06, 2019

Excellent course. Very informative interviews with industry experts. Thank you.

創建者 Christian G

Jan 09, 2019

A good start into the topic with practical tools as a guide though. In the beginning I was in doubt but shortly you get used to the teaching style. @ the end I loved it and can only recommand.

創建者 Jules C

Jan 10, 2019

Professor Alex Cowan creates a very good course with solid fundamental knowledges on how to be a successful product manager. I definitely learned a lot from the guest speakers at the digital product management course also. I recommend to take the course.

創建者 Md. M A J

Jan 11, 2019

awesome reading material with great examples and real life experience of many PMs. Thanks

創建者 Ashish B

Feb 19, 2019

A great course with several examples across different industries for the learner to learn the subject. The interviews with PMs from eBay to google to startup founders made the material lot more fun and exciting to learn and understand.

創建者 Christopher C

Feb 11, 2019

This course is exactly what I needed. We have just adopted Product Management after implementing agile development and project management. Product Managers are new to our organization and I on;y wish I had taken this course at the beginning of our journey, not 8 months in. We have so much low hanging fruit.

創建者 Meixuan O

Feb 10, 2019

Comprehensive and educational

創建者 Michael A

Feb 11, 2019

Well detailed, structured and insightful. Thanks Alex!

創建者 Srdjan C

Feb 11, 2019

Good content, nice presentation and enough material to get you to understand basics of prod management.

創建者 Alexander R

Feb 12, 2019

Great for start! Thanks

創建者 Antony J

Feb 16, 2019

For someone, like me, who has no experience with Product Management whatsoever, this course definitely has been a window into this domain. It has helped me understand the basics of what Product Management is about.

創建者 Paul J

Feb 20, 2019

Loved every minute of it! Will greatly help in my future new job

創建者 Viswanath K

Feb 24, 2019

I have been working as a product manger for last 3 years, but the course has so much new things too learn and refresh concepts and bring different views. I like those video conversations with different product experts across the industry.

創建者 Kasparas P

Feb 24, 2019

Very detailed and informative

創建者 Г А М

Feb 26, 2019

Best ever! thanks!

創建者 Dominic G

Feb 26, 2019

a great summary of the fundamentals and I learned a lot. I work for a larger corporation so some of the examples didn't quite fit with my current role, but I was easily able to extrapolate how to apply what I learned.

創建者 LongNan

Feb 27, 2019

Great course structure and helped me with a structure thinking and approach on product management