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學生對 杜克大学 提供的 广告与社会 的評價和反饋

4.7
840 個評分

課程概述

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

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LV

2022年7月27日

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.

KD

2018年6月14日

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

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176 - 广告与社会 的 200 個評論(共 201 個)

創建者 Amin k

2021年2月12日

It's a great course about advertising and its history. The focus of this course on the cultural aspects of marketing and advertising is exciting.

創建者 Marios K

2022年8月12日

A cohesive, short introductionary course with an anthropological POV of the connection between advertising and society.

創建者 Colin M

2019年7月18日

A great informative course that explore the history and significance of advertising in (primarily) American society.

創建者 Joris J S

2017年9月9日

Good course to learn the different types of advertisement, back ground and what tools you have to persuade people.

創建者 Mohammad M A

2020年7月4日

I have learned so many thing regarding past, present advertising scenario and techniques.

Thanks a lot sir.

創建者 Joy S

2017年5月4日

Pretty good class. Interesting, authoritative professor. Shows lots of pictures during his lectures.

創建者 Tatev P

2020年4月18日

Great review of history of ads and understanding our perceptions through it.

創建者 PARAG B

2019年6月19日

This course was very informative and has changed my outlook on advertising.

創建者 omar n

2022年7月18日

It's very useful, but I wish it had more insight into advertising agencies

創建者 Aaron L

2020年9月11日

Everything about the course is just simply great, keep up the good work

創建者 Ankit S R

2020年7月31日

Great course! very good explanation of topics using art and history.

創建者 upasna

2020年6月17日

very good course relating. to every aspect of the advertisement .

創建者 Bismark O

2018年2月8日

The course is very exciting and the Lecturer did perfectly well

創建者 MOHAMMED S

2020年5月10日

fanastic experiance learned about advertisement history

創建者 mynameisANG

2021年2月19日

The course was insightful but slightly theoretical.

創建者 Jhonatan

2020年11月12日

Muy interante conocer la historia de la publicidad

創建者 Anurag G

2021年3月10日

A good course overall. Basic and introductory.

創建者 JAI K S P

2020年5月26日

Best Course For Better Understanding

創建者 vasu n

2017年4月29日

its Resource full and informative

創建者 Chinaza C

2020年9月26日

Enjoyed it!

創建者 SHUBHAM B

2020年6月26日

Very Useful

創建者 Erik T

2017年4月25日

Interesting topics, but not taught in the most interesting way. The professor answered in his lecture videos some of my basic questions about advertising, but I don't think that he made the class very exciting and I didn't feel motivated to seek out outside material. I'm glad I took this course, but I don't think that I would recommend it to many other people.

創建者 Maria Z

2017年10月30日

The subject is very interesting, however material used in this course is outdated and relevant to present situation in a very limited way.

創建者 Yongo A S

2021年6月18日

The course is really enlightening and fun too. Its just that I have reservations with the class on masculinity and femininity

創建者 Greta B

2022年7月5日

This course needs to be updated. ::)

I'd also like to see videos that are not just lecture.