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學生對 杜克大学 提供的 广告与社会 的評價和反饋

4.7
304 個評分
68 個審閱

課程概述

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

熱門審閱

KD

Jun 15, 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

GG

May 03, 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

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1 - 广告与社会 的 25 個評論(共 67 個)

創建者 Rizwan A K

Nov 18, 2018

its a very good site to learn what ever you want to learn relet to your study

創建者 Pujol A

Nov 18, 2018

A really good overview of the advertising word. Lots of interesting examples and practical cases.

創建者 cogochi1997

Dec 25, 2018

It is the my first time to study through a course in Internet. The experience is amazing, since it opens a brand-new door for me to advertising and gives a chance to explore the advertising by additional resources. Thx a lot~ Professor is really really nice and erudite. And I will continue to learn more about advertising~

創建者 Karen P

Jan 28, 2019

Well-structured and informative. Quizzes were a good way to check understanding.

創建者 Aine G

Feb 11, 2019

I thoroughly enjoyed this course. I took it to help me further my career and get a better understanding of advertising and the world I want to work in. It provided me with great of information and gave me a lot to think about, to research further and pay more attention to the advertising around me. I found that even though the majority of the examples and case studies were American I still found it useful and seen similarities in Ireland and Irish advertising. Thank you.

創建者 Anna Z

Feb 24, 2019

Very interesting!

創建者 Pashkov A

Mar 13, 2019

Very interesting cours, a lot of things to think about. Thank you, Professor William M. O'Bar.

創建者 SHIKHAR Z

Mar 14, 2019

Amazing, I learned a lot.

創建者 Губин Т С

Mar 18, 2019

Willam Barr is a genius

創建者 Devansh D

Mar 20, 2019

Great course. This course has helped me a lot in getting better in Advertising field. I recommend this course to everyone those who are trying to build a non technical profile like me.

創建者 Sameer S

Oct 08, 2018

It was a great course where I learned a lot about not just advertisement but also the society we live in and how it effects the way advertisements have evolved over the years.

創建者 Nguyen T T

Aug 16, 2018

very useful course

創建者 Christopher L

Mar 20, 2018

Excellent materials

創建者 Seohyeon J

Sep 24, 2017

It was the most interesting mooc that ever took. I like a lot of cases that professor show. It was both interesting and informative leture. Thank you for making such mooc. I also like his teaching style. I hope I can see him in another mooc again.

創建者 Muhammad T S

Nov 19, 2017

Interesting and useful discussion. Different perspectives shared by a learned professor.

創建者 소현 김

Aug 07, 2017

It was my best coursera! Ican learn a lot of not only advertising but also society. Thank you!

創建者 Garima

Jun 10, 2017

Great course! Very well designed

創建者 Thibaut S

May 05, 2017

Very interesting class, lots of examples and cases study which made the course very active and dynamic !

創建者 Ksenia T

Jan 16, 2017

It is amazing!

創建者 Ananya G

May 10, 2017

A well planned and organised course. Good learning experience.

創建者 Andrea M G

Jun 01, 2017

Excellent course.

創建者 Suchismita P

Jun 13, 2017

I am really grateful to Duke University for offering this excellent course. I will never see an advertisement from now on like I used to. I will try to relate all the topics I have learnt.

創建者 Nguyễn T P L

Jul 24, 2017

This is a very useful course. Thanks

創建者 Aditya R

Jun 05, 2017

Very good

創建者 Bladimir E C V

Feb 19, 2018

Me ha ayudado a comprender mejor la relación de la Publicidad con la Sociedad. Así como su evolución histórica, social y cultural.