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Advertising and Society, Duke University

4.7
230 個評分
56 個審閱

課程信息

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

熱門審閱

創建者 KD

Jun 15, 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

創建者 GG

May 03, 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

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55 個審閱

創建者 Pujol Anne-Sophie

Nov 18, 2018

A really good overview of the advertising word. Lots of interesting examples and practical cases.

創建者 Rizwan Ahmed Kolachi

Nov 18, 2018

its a very good site to learn what ever you want to learn relet to your study

創建者 Sameer Shekhawat

Oct 08, 2018

It was a great course where I learned a lot about not just advertisement but also the society we live in and how it effects the way advertisements have evolved over the years.

創建者 Nguyen Thi Trang

Aug 16, 2018

very useful course

創建者 Kevin Lee Daisey

Jun 15, 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

創建者 Abin Joseph M

Jun 13, 2018

100% Happy with the course,learned a lot!!!!!! looking forward for similar learning experience.

創建者 Erik Olson

May 21, 2018

Great course if you're interested in advertising or work for a creative agency. Professor is very knowledgeable and he includes classic as well as modern examples of advertisements.

創建者 CHOW Wang

Apr 05, 2018

It is a remarkable course to know advertising nowadays with a more "scientific discussion" provided.

創建者 Dado Motta

Apr 01, 2018

Congratulations Professor!

創建者 Christopher Lau

Mar 20, 2018

Excellent materials