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返回到 广告与社会

學生對 杜克大学 提供的 广告与社会 的評價和反饋

4.7
837 個評分

課程概述

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

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LV

2022年7月27日

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.

KD

2018年6月14日

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

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151 - 广告与社会 的 175 個評論(共 198 個)

創建者 Himanshu S

2020年6月11日

Great course

創建者 Athmi B D

2020年5月22日

No comments

創建者 Neemtallah S

2020年11月26日

i love you

創建者 MIGUEL A M P

2020年9月23日

E

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創建者 Lưu Q D

2017年8月31日

very good

創建者 Aditya R

2017年6月5日

Very good

創建者 Er N M

2021年3月5日

Great

創建者 Taiwo T O

2020年8月11日

Good

創建者 Sahl M S

2020年7月6日

Good

創建者 BHANU P

2020年5月6日

best

創建者 Mohamed a

2020年7月23日

خره

創建者 Raghdah A

2017年8月2日

At first I was overwhlmed by the historical introductn of avdertising in the first week, but the course gow more exciting and facsiniating from week 2 to week 7. I truley can describe how enjoyable and inmormative this course was, I come from a marketing background, and we have been taught that adverts are mediums and element in the marketing mix, thus, its least important though it's the most visible part of marketing. However, this course has changed my entire perception of adverts, and how it's closely attached to any society. What I wished that this course would've covered is a globla adverts in countries other than western ones, and how these ads in certain countries depict their culture, and produced to inform the world of the social norms and cultural values of those countries. In conclusion, thank you so much fort his course, and I would'nt imagine a person other than Professor O'Barr to deliver this course.

創建者 Ashish J

2020年10月7日

I didn't expect so much in my mind when I joined this course, Advertising and Society. But after completing the very first lecture and most important thing, additional content on Adtext.com I was overwhelmed and really amused by this in positive terms. The lectures and content which have been offered here, I bet, can't be found and taught in any other institution. The reason behind I am saying this, is all the earliest ads this course has offered us to see giving us the opportunity to contemplate how the world of advertising has changed and improved. Thank you so much professor William M. O'Barr and of course Coursera.

創建者 Malena G V

2020年5月27日

Me parecio un muy buen curso, sin embargo hay algunas lecciones cuya informacion no coincide con el titulo de la misma, por ejemplo, "week 5 What do ads teach us about race, class, gender and sexuality?" en toda esa semana solo vemos genero y sexualidad, mientras que raza y clase no son mencionadas ni explicadas en relación con el tema. Me parece una falta grave ya que son aspectos fundamentales de la publicidad y de la sociedad en si.

創建者 Paul V d E

2022年6月30日

Very good overview of the advertising phenomenon in the USA. Lectures were presented in a logical sequence, easy to follow with lots of resource material available for further study. Concur that this course makes me look at advertising with a different perspective. Would have hoped that "propaganda" (which is a form of advertising) would have been developed a bit more.

創建者 TO H M T

2021年7月3日

The history of ads is amazing. I unlearn and relearn a lot. Moreover, I don't think some problems such as sex, gender,... are mentioned as that detail and controversal like that. Kul

The teacher are dedicated, I can see how he add interesting information or his stories, images,... I saw lots of demonstration.

I am fully pleasure with this course

創建者 JONATAN J J

2020年8月4日

It is an introductory course, it is interesting to know about the history of advertising, but it would have been better if they had taught us some method to analyze society, that is to say, that it was a course to develop some technical competence and not only historical theory

創建者 Sanya A

2017年5月7日

This encouraged me to see and analyse ads that never caught my attention before. My understanding of advertisements has greatly increased, since now I am more aware of it's history,predicted future,and the powerful strategies that one may use to sell. Great course!

創建者 Ashok S

2017年3月13日

The course is much better than my expectation, and the flexibility in the quiz and deadline is much supportive. The content of the course is widely sourced. One should do this whoever want to the the evolution of the advertisement world.

創建者 Berkay A

2017年2月18日

it's helpful but not interactive a lot, sometimes hard to follow the video but the proffessor is quite knowledged about the history, gives a lot of insights and force you to re-assess the course after it finishes , by na

創建者 Amith M

2016年12月1日

Takes you back to the age old version of ad pieces from cave paintings to todays social madness. A complete guide to a better student of advertising. And the 80% cross mark challenging and motivating. Thanks for this.

創建者 Abhijit R R

2020年12月5日

Very Good Course. In the beginning i was little bit bored as I'm not from the US or any western part of where I stay. But eventually 3rd I got my interest back and finally very much content after the course.

創建者 Kathryn B

2018年2月8日

This course has really helped with my understanding and background knowledge of advertising, and the impacts of any developments in the advertising industry on modern day and future societies.

創建者 manasi s

2021年11月26日

Not a 5 star because practical aspect of ad making is missing. I would have loved to have an assignment where I could have made an advertisement for a product.

創建者 Amin k

2021年2月12日

It's a great course about advertising and its history. The focus of this course on the cultural aspects of marketing and advertising is exciting.