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學生對 杜克大学 提供的 广告与社会 的評價和反饋

4.7
837 個評分

課程概述

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

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LV

2022年7月27日

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.

KD

2018年6月14日

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

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76 - 广告与社会 的 100 個評論(共 198 個)

創建者 Aurelija V

2017年11月26日

Very interesting and valuable! I have learned how to look at advertising from a more long-term focused perspective.

創建者 sreela m

2019年7月29日

Really enjoyed reviewing advertisements and literally learning that there's so much more to it han meets the eye.

創建者 ATTAT E

2020年7月1日

The course was robust and engaging enough to prompt further reading on the subject of Advertising and Society.

創建者 eishika d

2020年6月19日

Really enjoyed studying this course. Thanks to the Professor teaching the same. It was a wonderful experience.

創建者 Mariam K

2020年5月16日

Very informative course. It surely opens the eyes to the world of advertising. Highly recommended to take this

創建者 Letícia N

2021年5月22日

The course presents a little bit of the history of advertising and how ads are produced today. Great content!

創建者 Thibaut S

2017年5月5日

Very interesting class, lots of examples and cases study which made the course very active and dynamic !

創建者 CHOW W

2018年4月5日

It is a remarkable course to know advertising nowadays with a more "scientific discussion" provided.

創建者 Pujol A

2018年11月18日

A really good overview of the advertising word. Lots of interesting examples and practical cases.

創建者 Abin J M

2018年6月13日

100% Happy with the course,learned a lot!!!!!! looking forward for similar learning experience.

創建者 Pashkov A

2019年3月13日

Very interesting cours, a lot of things to think about. Thank you, Professor William M. O'Bar.

創建者 소현 김

2017年8月6日

It was my best coursera! Ican learn a lot of not only advertising but also society. Thank you!

創建者 Muhammad T S

2017年11月18日

Interesting and useful discussion. Different perspectives shared by a learned professor.

創建者 Kathy A M

2022年7月26日

Very interesting. Pointed out the obvious and not so obvious. Always pay attention.

創建者 Anaele A O

2020年8月13日

I really learnt alot about advertising during this period God bless the instructor

創建者 Гаврилова Н В

2021年3月4日

Deep introduction in the world of advertising and its functions within the society.

創建者 Karen P

2019年1月28日

Well-structured and informative. Quizzes were a good way to check understanding.

創建者 George-Bogdan D

2020年4月26日

Great insight and amazing and detailed teaching. I will recommend this course.

創建者 Jorge R M D

2020年6月24日

Un muy buen curso, completo y que abarca desde lo general hasta lo específico

創建者 Rizwan A K

2018年11月18日

its a very good site to learn what ever you want to learn relet to your study

創建者 Dutch G

2021年11月17日

Enjoyed Professor O' Barr. Class was very informative and thought provoking.

創建者 Ishita S

2020年12月12日

The professor was great and a very informative along with smooth experience!

創建者 Amir H V

2017年11月26日

Thanks a lot for your effort and hardworking to deliver these course to us.

創建者 Alex I

2016年11月21日

Absolutely fantastic course! Great insights and, of course, great teacher!

創建者 HARSHIT S

2020年6月29日

A great course that dives deep into the various aspects of advertising!!!