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學生對 杜克大学 提供的 广告与社会 的評價和反饋

837 個評分


This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....




I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.



What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.


76 - 广告与社会 的 100 個評論(共 198 個)

創建者 Aurelija V


Very interesting and valuable! I have learned how to look at advertising from a more long-term focused perspective.

創建者 sreela m


Really enjoyed reviewing advertisements and literally learning that there's so much more to it han meets the eye.



The course was robust and engaging enough to prompt further reading on the subject of Advertising and Society.

創建者 eishika d


Really enjoyed studying this course. Thanks to the Professor teaching the same. It was a wonderful experience.

創建者 Mariam K


Very informative course. It surely opens the eyes to the world of advertising. Highly recommended to take this

創建者 Letícia N


The course presents a little bit of the history of advertising and how ads are produced today. Great content!

創建者 Thibaut S


Very interesting class, lots of examples and cases study which made the course very active and dynamic !

創建者 CHOW W


It is a remarkable course to know advertising nowadays with a more "scientific discussion" provided.

創建者 Pujol A


A really good overview of the advertising word. Lots of interesting examples and practical cases.

創建者 Abin J M


100% Happy with the course,learned a lot!!!!!! looking forward for similar learning experience.

創建者 Pashkov A


Very interesting cours, a lot of things to think about. Thank you, Professor William M. O'Bar.

創建者 소현 김


It was my best coursera! Ican learn a lot of not only advertising but also society. Thank you!

創建者 Muhammad T S


Interesting and useful discussion. Different perspectives shared by a learned professor.

創建者 Kathy A M


Very interesting. Pointed out the obvious and not so obvious. Always pay attention.

創建者 Anaele A O


I really learnt alot about advertising during this period God bless the instructor

創建者 Гаврилова Н В


Deep introduction in the world of advertising and its functions within the society.

創建者 Karen P


Well-structured and informative. Quizzes were a good way to check understanding.

創建者 George-Bogdan D


Great insight and amazing and detailed teaching. I will recommend this course.

創建者 Jorge R M D


Un muy buen curso, completo y que abarca desde lo general hasta lo específico

創建者 Rizwan A K


its a very good site to learn what ever you want to learn relet to your study

創建者 Dutch G


Enjoyed Professor O' Barr. Class was very informative and thought provoking.

創建者 Ishita S


The professor was great and a very informative along with smooth experience!

創建者 Amir H V


Thanks a lot for your effort and hardworking to deliver these course to us.

創建者 Alex I


Absolutely fantastic course! Great insights and, of course, great teacher!



A great course that dives deep into the various aspects of advertising!!!