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學生對 杜克大学 提供的 广告与社会 的評價和反饋

837 個評分
201 條評論


This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....




I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.



What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.


51 - 广告与社会 的 75 個評論(共 198 個)

創建者 Yana Y


Great course! It has helped me learn a lot and given me much more perspective on the world of advertising. I thoroughly enjoyed learning and discovering new things.

創建者 Rishabh S P


Amazing professor who had a lot of well developed topics to discuss along with a bunch of interactive content that made the course further more interesting.

創建者 rishika m


Great course. The faculty is really good. He explains everything patiently. The ads shown in between help you understand well. Would like more such courses.

創建者 Fernando M


It managed what it was intended by the profesor. I will never see an ad without really looking into whats behind it or what went into it and to what end.

創建者 Soni Y


Come across with new aspects and techniques of advertising. Professor William M. O'Barr has explained and help to understand every part of it.

Thank You

創建者 Joel M


As an aspiring marketing student this course was very useful and interesting. It helped me to look at advertising through different perspectives.

創建者 Raffaele P


Fascinating journey into the world of advertising, thanks to the course, I developed a critical eye towards advertising and what lies behind it.

創建者 Jorge C


Excelente curso! aprendi mucho de como la poblacion interpreta la publicidad y como esta ha infuido en los consumidores desde hace mucho tiempo

創建者 Kariya


My first course about advertising ever, it was very interesting and the knowledge i learned, i'm sure gonna be useful! Thank you very much!



is very good an intresting lesson .. the professor is very efficient the examples and the video is very usefull worth watching

創建者 Aniekan G


It was an enlightening experience, the course was broken down to eliminate ambiguity. I am looking forward to doing similar courses.

創建者 Nino J G


Really helped me understand my work in the advertising industry in the context of how it may directly or indirectly impact society.

創建者 Chelsea V


Very interesting! I'd be interested in a course that deep dives into the current mode of advertisement we see through social media.

創建者 Bladimir E C V


Me ha ayudado a comprender mejor la relación de la Publicidad con la Sociedad. Así como su evolución histórica, social y cultural.

創建者 Shrushti D


Very informative and insightful. Definitely won't look at advertising in the same way ever. Amazing course! Highly recommend it.



That was good experience in learning many aspects of advertising from the history to future of advertising. Very useful course.

創建者 Ujjwala B


Prof. Barr's style is impressive. I liked the illustrative material used in the course, as well as issues discussed each week.

創建者 Pablo A C


A wonderful course about advertising and society. The professor is very smart and give us a lot of examples in the real life.

創建者 Sliusar V


I received a lot of interesting up-to-date information, found out the main trends in the development of modern advertising

創建者 Sougandh P


A very positive learning experience. I thoroughly enjoyed all the modules and the topics discussed as part of this course.

創建者 claudia


Great course. It gave me loads of insights of Advertising and I will never watch an ad the same way I used to. Thank you.

創建者 Angel W


I suggest that people should take this course if they intend on going into a field such as advertising, PR, or Marketing.

創建者 Karthik J


This course helped me understanding various aspects behind advertising & the different working teams in advertising!

創建者 Mercy A


It was very informative . I learnt alot of things concerning advertising and have proper knowlegde about advertising

創建者 Dhanush B


Excellent questions ...which need more concentration while attending video sessions and thanks a lot for the course.