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返回到 广告与社会

學生對 杜克大学 提供的 广告与社会 的評價和反饋

4.7
840 個評分

課程概述

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

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LV

2022年7月27日

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.

KD

2018年6月14日

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

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126 - 广告与社会 的 150 個評論(共 200 個)

創建者 Swapnil S C

2020年7月19日

great learning experience

創建者 SHIKHAR Z

2019年3月14日

Amazing, I learned a lot.

創建者 Fraidoon S

2017年2月15日

it is a wonderful course!

創建者 Andrea S

2022年6月15日

Love this course so much

創建者 Shayene R d S

2020年9月2日

Estou adorando o curso!!

創建者 zoubida d

2020年8月29日

Very interesting course

創建者 Губин Т С

2019年3月18日

Willam Barr is a genius

創建者 lujain h

2022年5月9日

Very helpful and clear

創建者 Devin F

2021年4月2日

I enjoyed this course!

創建者 Z. İ K

2021年2月12日

a very useful course

創建者 MERTHANAKGUMUS

2021年1月15日

Güzel ve etkiliydi.

創建者 Pranay J

2020年5月7日

very helpful course

創建者 Pankaj k

2019年10月30日

very useful subject

創建者 Prashant K

2019年4月28日

Very vast knowledge

創建者 Chris L

2018年3月20日

Excellent materials

創建者 Zeynep M T

2022年2月7日

BEST TEACHER EVER!

創建者 Nguyen T T

2018年8月15日

very useful course

創建者 vaishali s

2020年8月2日

VERY INFORMATIVE.

創建者 Anna Z

2019年2月24日

Very interesting!

創建者 Andrea M G

2017年6月1日

Excellent course.

創建者 K. N K

2020年7月22日

EXCELLENT COURSE

創建者 Nino I

2017年11月20日

the best course

創建者 Ksenia T

2017年1月16日

It is amazing!

創建者 Siddhi

2022年7月31日

g​reat course